Joel D.’s Post

Although brands should always authentically support LGBTQ+ individuals, their identities, and the pivotal causes shaping their lives, this study from the US suggests a financial benefit to do so. As we've found in studies at Yonder, people do rally around brands that support social causes that are deeply important to them. It will be interesting to see which brands which become trailblazers and reap the rewards for their commitments to LGBTQ+ people #brandidentity #lgbtq #research #advertising

DIVERSITY 🏳️🌈🏳️⚧️IN ADVERTISING - DATA shows it works! So would this data cross over to the film 🎞 🎥industry? #DiverseCasting and #DiverseStories if anyone has any articles related to this, I would love to read them 🙏 🟣77% of the general population are comfortable with gay and lesbian representation in ads, while 22% are not comfortable 🔵74% of the general population are comfortable with transgender representation in ads, while 26% are uncomfortable 🟢Four in 10 consumers show greater motivation to support brands that take LGBTQ+ marketing efforts; three in 10 remain neutral 🟡For every consumer supporting brands that back down from LGBTQ+ advertising, there are 1.8 consumers who would withdraw support from brands that acquiesce to anti-LGBTQ+ attacks 🟠Consumers are twice as likely to withdraw support for a brand that scales back its LGBTQ+ advertising due to criticism, with women being 40% more likely than men to withdraw their support 🔴50% of non-LGBTQ+ self-identified allies would withdraw support from brands that back down from inclusive advertising efforts due to criticism

Survey of 2,300 US adults indicates that consumers actively seek brands that support the LGBTQ+ community and may cease their patronage if these efforts are reduced! A new report from the Cultural Inclusion Accelerator (CIA) and the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) suggests that a vast majority of the general population not only feel comfortable with but actively support LGBTQ+ representation in advertising and media. The study, which surveyed a diverse group of over 2,300 adults aged 18 and above from across the United States during June, sought to understand public attitudes towards LGBTQ+ representation in various forms of media and advertising. The study arrives in the wake of a summer that saw several brands retracting their LGBTQ+ advocacy and a wave of anti-LGBTQ+ laws. Learn more: https://lnkd.in/ddrGuqHT #lgbtqia #advertising #diversityandinclusion

🏳️🌈 These are the four questions I now ask before engaging in any LGBTQ+ advertising campaigns with clients: 1. Have you/your team gone through LGBTQ+ sensitivity training? If not, are you open to doing so? 2. What drives you to advertise to LGBTQ+ consumers aside from wanting to increase revenue opportunities? 3. In what ways does your company support or amplify the voices of LGBTQ+ people beyond advertising? 4. How will you handle pushback should you advertise to LGBTQ+ people? I like to make sure that potential prospects are advertising for the "right" reasons and I'm no longer afraid to turn down business that doesn't feel right. 💰 Today, I turned down a $12K client because he refused to answer the above questions and was solely focused on his financial gain with no interest in learning about or supporting our community. 🚀 If you can answer the above questions and want to put your brand in front of LGBTQ+ consumers, let's chat! #ethicsfirst

🌈 A number of major brands were in the limelight last year for marketing missteps related to #Pride last year. How did these very public controversies impact consumer perceptions of brand behaviors and influence this year as it relates to LGBTQ+ support? ⬆️ Far more people believe brands have an influence over LGBTQ+ rights in the US now than they did before. This rises meteorically with the LGBTQ+ audience with an increase of +62 points since May 2023. They have felt firsthand how a brand’s allyship and/or backtracking can shape conversations in business and society. Download the report for more year-over-year shifts: https://hubs.li/Q02Dczvq0

In celebration of Pride Month, we're sharing with you the Synergy – YouGov insights among the LGBTQ+ community’s engagement with brands and advertisements. Over 4 in 10 of those who identify themselves as LGBTQ are more likely to engage with advertisements that are tailored for them. This insight highlights the opportunity for brands to connect meaningfully with the LGBTQ+ community through advertising and/or campaigns aligned with their attitudes and needs. In what ways can brands ensure their advertisements are inclusive to the LGBTQ community? Find out more about YouGov Profiles today! https://lnkd.in/gaEeZUC8 #Synergy #YouGov #consumerinsights #LGBTQ #brands #advertising

ARTICLE WORTH READING! On Q.Digital “4 LGBTQ+ Ad Trends To Watch in 2024” This article sheds light on the evolving landscape of LGBTQ+ advertising. With insights into upcoming trends, it offers a glimpse into the future of inclusive marketing strategies. This piece not only highlights the creativity and innovation within LGBTQ+ advertising but also underscores the importance of staying ahead of the curve in reaching diverse audiences. As businesses strive to embrace inclusivity, understanding these trends becomes vital for staying relevant and authentic in their messaging. https://lnkd.in/gSTsKYB9 #lgbtqa #diversity #inclusion #thegayleadershipdude #leadership

But what does this year’s celebration, colored by an uptick in Italian anti-LGBTQ+ legislation, reveal about the state of Pride marketing? June is a tricky month for marketers. Rainbow-colored campaigns to recognize LGBTQ+ Pride month drop in hordes, seemingly categorized by the masses as complete failures or merely tolerable in an instant. LGBTQ+ advertisers discuss on Ad Age the challenges of June campaigns today and how to do Pride right going forward. Learn more: https://lnkd.in/edGiYy5B #lgbtq #advertising #diversityandinclusion

🌈 What role do consumers expect brands to play during Pride Month? In partnership with Do the WeRQ, DISQO will release a fourth annual report on LGBTQ+ advertising in the coming weeks. How has recall and receptivity to LGBTQ+ advertising changed since last year? Do consumers believe brands have more or less influence on LGBTQ+ rights in the US after last year's controversies? Stay tuned for our forthcoming insights to find out. As a pre-read, our new articles summarizes key takeaways from our 2023 report: https://hubs.li/Q02yrzwz0

We're so happy to represent so many speakers all across the LGBTQ+ community. For Pride Month, we've been featuring some of their fresh, new perspectives. And today, we have YouTuber, writer, and digital activist Jackson Bird. This quote from Jackson feels especially relevant with the recent rise of LGBTQ+ representation in film. According to GLAAD's most recent annual study tracking the quantity, quality, and diversity of queer representation in media, of the 350 films tracked, over 28% contained at least one LGBTQ+ character—the highest percentage covered in the 11 years GLADD has conducted the survey. The number of trans characters also hit a record high (albeit, that number was only 12). LGBTQ+ representation in media has certainly been improving, but there's still a ways to go. For instance, over half of the LGBTQ+ characters in the study had less than five minutes of screentime. As we push towards greater equality and liberation, let's remember that, as Jackson says, the most surefire way of telling more and better queer stories is by hiring more queer creators. To book Jackson to speak at one of your events, click here: https://lnkd.in/gdrabFSm