Award Winning, 12-year LGBTQ+ 🏳️🌈 Marketing Exec, currently VP Sales Q.Digital (LGBTQ Nation, Queerty, Outsports, GayCities, INTO). || Fmr Out, Advocate, Pride, iHeartMedia || 18-year Advertising & Journalism Career
As we march to Pride season, some reminders from a recent study that showed the vast majority of consumers support LGBTQ issues, LGBTQ inclusive marketing, and will walk away from brands that back down on LGBTQ marketing. - 77% of the general population are comfortable with gay and lesbian representation in ads. - 74% of the general population are comfortable with transgender representation in ads. - Seven in 10 consumers show greater motivation or neutral support brands that take LGBTQ+ marketing efforts. Its not controversial to the vast majority. - For every consumer supporting brands that back down from LGBTQ+ advertising, there are 1.8 consumers who would withdraw support from brands that acquiesce to anti-LGBTQ+ attacks. (Back down and loose) - Consumers are twice as likely to withdraw support for a brand that scales back its LGBTQ+ advertising due to criticism, with women being 40% more likely than men to withdraw their support (Loose especially with women) https://lnkd.in/eg42KqiX
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National Sales Director at The Athletic
5moThank you for bringing this truth to light. Appreciate you Joel Dantas-Shoemaker