Joe Murphy’s Post

Utilizing product data attributes in your shopping feed is 🔥 But let's understand how shopping ads auction works. There are three main factors at play: offer quality, bid level, and relevance. When it comes to making your products stand out, some specific attributes can make a difference: 1. additional_image_link 2. multiple_high_quality_images 3. lifestyle_image 4. Product_highlight 5. sale_price 6. free_shipping 7. promotion_tags and many more… However, Google won't display all these attributes at once. They dynamically change based on user signals. Leveraging these product attributes, you can significantly increase your click-through rate (CTR) and relevance. 🙌 Have you experimented with advanced feed optimization before? Please suggest the best practices related to this in the comments.👇 #shoppingads #performancemarketing #performancemax #productfeed Google Ads #googleads

Hey Google Shopping advertiser: Do your products’ sale prices change during the day? Or do products easily go out of stock during the next few days? If so, this script might be of interest to you: 𝐆𝐎𝐎𝐆𝐋𝐄 𝐀𝐃𝐒 𝐒𝐂𝐑𝐈𝐏𝐓: 𝐅𝐞𝐭𝐜𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐅𝐞𝐞𝐝𝐬 𝐄𝐯𝐞𝐫𝐲 𝐇𝐨𝐮𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐝𝐚𝐲 𝐖𝐡𝐚𝐭 𝐢𝐭 𝐝𝐨𝐞𝐬:  This script fetches your shopping feed every hour. This way, all the data in your Merchant Center and Shopping Ads is always up to date. 𝐖𝐡𝐲 𝐲𝐨𝐮 𝐜𝐚𝐫𝐞:  Google Merchant Center only supports once-per-day updates of the product data in your shopping feed. Because of this fetch rate limitation, your shopping campaigns may show outdated product listing ads on the Google SERP. 𝐆𝐫𝐚𝐛 𝐭𝐡𝐞 𝐬𝐜𝐫𝐢𝐩𝐭 𝐡𝐞𝐫𝐞 ⇨ https://lnkd.in/eiVBkbs3 #googleads #googleshopping #googleshoppingads

Google Search Console can boost your product performance with: 1. Product performance insights 2. Shopping engine search reporting 3. Enhanced optimization opportunities 4. Strategic decision-making 5. Quickly resolve issues Check out this article to learn how to list your products on the Shopping tab with Google Search Console to take advantage of these benefits. https://hubs.la/Q027RPxs0

Finalizing your #BFCM campaigns? We’ve had success leveraging the Search Query Performance Dashboard (SQPD) for our clients. By pulling in data about cart adds and purchases from last year, we can see what types of products are likely to be in demand this year. Use it to: 📊Distribute budget to the right products, 🔧Adjust bids on the right keywords, 📏Measure share of voice to determine if you are spending enough, and 🕵️♂️Narrow in on your competitor’s pricing strategies. Read more about how you can get the most out of your campaigns by making some final tweaks to your funnel with the SQPD: https://hubs.ly/Q027Mff80 #amazonads #amazonseller

👇 Here’s why you should care about the product category assigned to products in your Google Shopping feed. Accurate product categories help Google identify your product and match it to the searches of potential customers.  If you have missing or inaccurate categories, customers may struggle to find your products. As advertisers on shopping we already have to fight through fierce competition and rising CPCs, why make it any harder for ourselves? Here are the best practices for configuring your product categories: 1. Use the category that BEST describes your product ↳ There are probably going to be multiple categories that apply. Always choose the one that best describes your product’s main function. 2. Use the most specific category possible ↳ The more specific of a category you use, the better Google will understand what your product is, bringing you better results. Always go as specific as possible! 3. Use the most up-to-date categories ↳ Shopping campaign bidding is based on the latest categories, so that’s what you want to use. ↳ Google has gone through multiple iterations of their product categories. To be sure you’re using the most up-to-date ones, use one of the resources below. Here are some resources to help you find your best product category: ↳https://lnkd.in/gMFRjdmj ↳https://lnkd.in/gkPz4Rqx ↳https://lnkd.in/gcbVy3ik Note: in certain countries, the product category attribute is named the product type attribute. Make sure to follow our talented Account Manager @frankjschaefer for more valuable Google Ads tips. #googleadstips #shoppingfeed #googleads

If you know more about the Trends of Brand you sell in Google Ads, here is the Trick: 🚨 Go to Merchant Center > Performance > Dashboard > Products Keeping a close eye on your top-selling and trending products in Merchant Center is highly recommended. It will help you optimize Google Shopping and Smart campaigns. Combining the insights from Merchant Center with search analysis and other sales data will give you the full information you need. #googleads #googleshopping #insights #googleadsexpert #googleadstips

DO NOT forget the importance of having product categories in your data feed. You want to: → Outperform your competitors? → Pay less for shopping ads? The secret lies in nailing Google’s “Taxonomy”. Google Shopping is all about displaying your ads to the right audience whenever possible. Both Google product category and product type help you achieve that. How does it affect my ads? It helps Google to better identify if the products are a good match for a query Or what is shown. It is based on the Product Category, among many other factors and attributes, like title, GTIN etc. As well as product categories are treated in different ways by Google when it comes to advertising policies and editorial requirements. Having the wrong category may cause for a increase in “dissaproved” labels. So what to do? You can determine the correct category by investing the necessary time on: → Manual categorization → Automatic categorization → Manual and automatic categorization combined → Add the taxonomy as an optional field to the feed → Add the product types to the feed (you can also use the product types for your bidding strategy) Like it or not, Google's categorization is an undeniable advantage — Achieve your maximum result! Follow me on my mission to help E-commerce brands thrive with Google ads

Did you know there's a super insightful report on Amazon Ads called the Sponsored Products Search Term Impression Share? On top of the regular search term data, impression share data provides valuable insights into the top-of-search share. Whether you get a whole slice of the search term pie or just a tiny bite, following along with these numbers is vital to understanding which search terms are easier to scale. Putting it more simply, how many times have people seen your ads in Top-Of-Search compared to how many times they could have seen them if you pushed more aggressively? Let me break it down: If a word has a low Impression Share number, also called "IS," but a big number under "CVR," it means not many people saw your ad for that term, but lots of them bought something when they did! That can be a way to drive more NTB, awareness, purchase, or loyalty, depending on what you are looking at when reviewing your STIS report So, what do we do? We invest more money in those low IS but high CVR terms to show our ads to more people who might buy our products. And things get even better when we align our SP data with SB buildout. Huge shoutout to Adam Mellott for providing insightful SP STIS data. How often are you compelling ST IS data? Do you compare it with your SQP data to find the wholes between your ad and ad strategies? How does your query impression share vs. sp impression share compare in your top keywords? #AmazonAds #LearningIsFun #AmazonPPC #btrmedia 🚀

Here’s how to use Supplemental Feeds to turbocharge your Google Shopping Listings 👇 First off, what is a supplemental feed? “A supplemental feed is a secondary data source used to provide more details or update existing details, such as required or optional product attributes, that may be missing from your primary feed. A supplemental feed can't be used to add or remove products or be used as a standalone feed.” - Google Supplemental feeds are one of the best ways to optimize your product listings without making website changes or direct edits to products in Google Merchant Center (GMC). Here’s what I use supplemental feeds for: → Product titles → Product descriptions → Additional images → Product categories → GTIN/MPN The data entered in your supplemental feed will replace the existing data in your primary product feed if the attribute identifiers match up. So, if you input a new product title in your supplemental feed and it matches an active item ID from your primary feed, it will replace the original product title with the new one. How to make a supplemental feed: 1. Open Google Merchant Center (GMC) 2. Click the ‘Products’ tab, then ‘Feeds’, 3. Under ‘Supplemental feeds’ click ‘Add supplemental feed’ 4. Enter your new feed name 5. Select ‘Google Sheets’ and click continue 6. In Google Sheets, configure your feed attributes 7. Go back in GMC and click ‘Fetch Now’ for your supplemental feed Once fetched, you should see the updated attributes active on your products within a few minutes. Here is the notation for common attributes to use in your supplemental feeds: → Item ID = id → Product title = title → Product description = description → Additional image = additional_image_link → Product category = google_product_category → GTIN = gtin → MPN = mpn 🤔 Should I make a video walking through this process? Comment ‘video’ below if I should and I’ll record & post one tomorrow! ==== Looking for more tips on product feed optimization? I’ll be continuing to post my top product feed optimization tips over the next few weeks! Follow Frank Schaefer and hit the bell icon to be notified next time I post. #googleads #googleshopping #shoppingads #productfeed #ecommerce

Tools don't have your best interests when it comes to providing analytics and delivering insights. In fact, they will give you datapoints and insights that can benefit them, not you. Example : - Shopify does not give analytics on how you can improve your store profitability. - Amazon Seller Central does not give analytics on how you can price your products. - All marketing platforms (Facebook ads, google ads, tiktok ads etc) tweak their attribution models to overestimate their platforms' ROI. (It helps them in retaining clients!) - Equity trading platforms will not give you insights on which trades you should have avoided. (It hurts them if they provide such analytics) As an informed decision maker, your goal should be to view everything holistically and make decisions based on all data points. Building your own unbiased analytics can be a reliable solution in such cases. We, at SR Analytics, take pride in building such customer centric solutions. #analyticsjourney #analytics #ecommerce #ecommercemarketing #dataanalytics