John Covici’s Post

B2B customers are humans, just like consumers, so branding and advertising also significantly impact the B2B market. Brand impacts the purchase decisions for B2B, perhaps even more than B2C. That is because brand equates to reputation. Reputation matters in business decision-making where a lot is at stake. #B2B #Sales #Marketing #Brand https://lnkd.in/ePA6Hwni

B2B customers are humans, just like consumers, so branding and advertising also significantly impact the B2B market. Brand impacts the purchase decisions for B2B, perhaps even more than B2C. That is because brand equates to reputation. Reputation matters in business decision-making where a lot is at stake. #B2B #Sales #Marketing #Brand https://lnkd.in/gAA5jm5y

B2B customers are humans, just like consumers, so branding and advertising also significantly impact the B2B market. Brand impacts the purchase decisions for B2B, perhaps even more than B2C. That is because brand equates to reputation. Reputation matters in business decision-making where a lot is at stake. #B2B #Sales #Marketing #Brand https://lnkd.in/eRx_wcmv

A rapidly changing B2B landscape means marketers must adopt an integrated strategy that aligns with today's buying committees and purchasing processes. Find out how: "Integrated Brand and Demand Strategy" https://hubs.ly/Q02Lw_RT0 #B2B #B2Bmarketing

New research from the LinkedIn B2B Institute and Warc shows B2B brands making a promise to the customer are more likely to drive positive brand metrics: https://ow.ly/rweu50ROJ3z #marketing #marketers #b2b

The impact of context in B2B buying, and what that means for marketers https://buff.ly/3SeqpvR #B2BMarketing

In B2B? Here’s why you probably need to increase investment in your brand: https://lnkd.in/eGVUp3w2 Our latest blog dives into the power of branding in B2B, offering three reasons why it’s the key to unlocking new heights of success. #B2B #Branding

A LinkedIn report reveals that B2B marketers plan to invest 30% of their budget in brand building. How about you? Is 30% reasonable? Too little? Too much? We're all ears. #brandbuilding #budgetmanagement #B2Bmarketing

What's the right way to measure your top of funnel performance in B2B? Conor Wilcock from B2B International shares our tips on how to measure that all important brand awareness metric and the top indicators for future brand performance. For more insights like this, read the rest of the blog here 📖 https://lnkd.in/e-dP4SQV #brandawareness #brandbuilding #tofu #b2b #insights #reporting #marketingmetrics

Killer B2B #MarketingStrategies To Try In 2024! Just like B2C consumers, #B2B businesses are constantly evolving, embracing new trends & showcasing different priorities. This means business leaders need to be innovative & informed to stay ahead of the game https://lnkd.in/exJjJD9t