Business development culture & relationship marketing expert | Connector | Podcaster | Speaker | CEO, Dinkel Business Development | Host, iHeart Radio
Did you know that 84% of B2B decision-makers start the buying process with a referral? Referrals are incredibly valuable because they come with a built-in level of trust and credibility. When someone refers your business, they are essentially vouching for your reliability and quality. This endorsement can significantly shorten the sales cycle, as the referred prospect is more likely to engage and convert into a customer. Trust and credibility are crucial in business, and referrals inherently carry both. At Dinkel Business Development, we believe in the power of cultivating meaningful and productive relationships within our community. Our focus is on creating a robust network that not only generates referrals but also fosters long-term partnerships. https://lnkd.in/eDx3DVP4 #LinkedIn #ReferralMarketing #RelationshipMarketing #Business #B2B #CEO #Consulting
