John Bevins AM’s Post

KEEP Your copy SHORT Remember that long copy out pulls short. So why am I suggesting you keep it short? Well, this idea isn’t so much about the overall length of your copy as its conciseness. If you can make a point in eight words, don’t use 15. If you can make your point in three words, why use eight? A willingness to be ruthless when editing your copy will tighten it up like a racing yacht’s rigging, yielding every last drop of performance When you sit down to write your next piece of copy, remember this. You may be passionate about the product you’re selling—either because you invented it, you’re trading it, you manufacture it, or you supply it personally. But your reader probably isn’t. Blathering on about it won’t bring the sale any closer. Watch for empty adjectives, clichés, waffles, repetition, redundancy, and, in particular, writing that pleases you but leaves the reader cold. Make sure you use tight, muscular language where every word counts. Don’t say it’s “27 meters in length,” say it’s “27 meters long.” Don’t say, “We are located in the city of Birmingham.” Say, “We’re in Birmingham. You now have all that free space to write more benefit-laden copy. #copywritingtips #directresponse #emailcopywriting

Today’s fun trivia: Picasso’s full name is 20 words long. It’s Pablo Diego José Francisco de Paula Juan Nepomuceno Crispín Crispiniano María de los Remedios de la Santísima Trinidad Ruiz Picasso. That’s quite a mouthful, so you can’t blame him for going with a two-word version instead, like most of us. In fact, he ended up using only ‘Picasso’ as his signature. Why use 20 words when one will do? (You know where this is going, don’t you?) That’s right, cut the fluff. For whatever reason, you may find it tempting to say this: “After thorough evaluation, it is evident that the meeting failed to deliver any actionable outcomes.” But people - most likely including your audience - tend to prefer something like this: “The meeting produced no results.” Fifteen words reduced to five. So, yeah, cut the fluff in your copy. Better still, hire me and I’ll cut it for you. #Copywriting #WritingTips #TheWritingCase

I think it's TIME we TALK about this LITTLE detail in copy... Sorry about that. Did you feel shouted at? Did you read it in that weird up-and-down internal voice? Did you get the ick? I have a point, I promise. A couple of weeks ago, I wrote a post about exclamation points and their place in copy, which sparked some interesting debate! (Look at me, using ! ) But this week, I want to talk about something that I simply won't budge on: Using all uppercase for words in copy. I shall not be moved in my stance on this topic. No. No, we should not do it. No, no, and again, no. There is no reason whatsoever that good copy should ever feature words written in all caps. I'm talking about typing a word in all caps for emphasis, here, not uppercase fonts or brand names etc. I'm talking about simply capitalising words for the sake of prominence. I personally think it immediately takes the copy down several levels in quality and that if your writing and tone are good, it's completely unnecessary. You shouldn't have to CAPITALISE your words to AMPLIFY their EFFECTIVENESS. You can do that on your own with well-written copy. What do you think? Call me cocky, but I won't be changing my mind. #copywriting #copywritingtips #allcaps #copywritersunite

Writing high-converting ad copy in a day is possible, and it should be the norm for copywriters. This is exactly how I do it. By the way, if you want to watch the YouTube that breaks the entire process down, you can watch it here >

Weird things are about to happen... It may sound strange, but I don't often promote my done-for-you copy services. I tend to book up without it so there hasn't been a need. But we're heading into a crazy time of year for copywriters. December and January are notoriously my busiest writing months. So, I wanted to let you know before the holiday copy panic begins – I have 3 spots open for done-for-you copy in December. Only 3. For these 3 slots, I'm specifically prioritizing sales pages and/or launch emails. Why? Because those are your money-makers, my friend. Right now, these spots are going for $3500 per piece. On 11/29, the price goes up to $4000. To secure your spot in December and have your launch copy guaranteed before Christmas, you need to take these steps: 1. Book a call with me. (Link is below.) 2. Have the call. 3. Make a $1000 deposit on the call. That's it! I can't wait to see your name on my calendar. (And yes, you can book multiple pieces of copy. If you do that, you get special pricing.) (Also, if you want to book now to get the lower price but don't need the copy until January, that's a smart move and I fully support it.) #salespage #copywriting #copywritingservices

#CopywritingTips The headline should tell your prospect EXACTLY what they will get in your copy.

Frustrated with your ad copy efforts? It doesn’t have to be so difficult. Let’s explore some easy ways to make it simpler: 1. AIDA (Attention, Interest, Desire, Action): • Attention: Start with something that catches people’s eye. • Interest: Share something cool or interesting. • Desire: Show them why they should want it. • Action: Tell them what to do next. 2. PAS (Problem, Agitate, Solve): • Problem: Point out the problem. • Agitate: Explain why it’s a big deal. • Solve: Show how your idea fixes the problem. 3. BAB (Before, After, Bridge): • Before: Describe the current situation. • After: Describe how much better things could be. • Bridge: Explain how your idea makes things better. 4. FAB (Feature, Advantage, Benefit): • Feature: Tell what your idea includes. • Advantage: Explain how it helps. • Benefit: Show why it’s good for them. Using these simple steps can make your ad writing much easier and more effective. Give these methods a try and see which one works best for you! #adscopy #AdWriting #CopywritingTips #Marketing #AdCopy #ContentCreation

To my fellow copywriters, Understanding who you're writing for is key. It helps you choose the right words and tone to connect with your readers. Thanks to Kaarthick Ashwin for sharing this great tip! #copywriting101 #giveitathought

Exactly WHY am I putting on a creative copy course for you all next March? 🟣 Because I want you to start enjoying your writing, meaning that it’ll become easier for you to create, and simpler for you to start selling/ sharing/ getting what you want. ⚫️ Because I want your audience to start enjoying your writing, meaning that it’ll be easier for them to fall in love with your words, to buy your stuff, and to buy into YOU along the way. ⚪️ Because I want to show people the difference between copy… and content (which is, well, f*cking everywhere – yet doing nothing grounbreaking for anyone, if we’re honest). That's why. NB: By “you all” in the first line, I actually just mean 8 of you. And 5 of the spaces on the course have already gone. So technically, I'm only talking to 3 of you. I don’t know which 3 that will be. That’d be one mother of a targeted marketing campaign. Price during launch week, £200. Price after that, £250. Link in comments. DM me. Etc.   🟣⚫️⚪️ It’s me, Jo Watson. Copywriter hired by people who want personality in their project. Only 12 people ‘got’ the Superb Owl joke I posted this morning. You people disappoint me.

Whether you're a seasoned copywriter or just starting out, these six tips for writing copy are essential for crafting effective messaging. Check them out at https://buff.ly/3xR4rqH @[OC Creative](urn:li:organization:1660276)