Hey y’all, Brendan Tolleson here!
Coming to you with 5 lessons I’ve learned since we officially launched Southbound last week:
Lesson 1: The team will rally around a big goal - when the vision is there.
→ Southbound is a first for RevPartners. We’ve never produced an event like this before. Building internal buy-in for our vision (creating THE revenue summit for the southeast) was key.
Lesson 2: Build it and they will come.
→ When you believe in what you’re building, it gives others permission to believe as well. Because we’ve been intentional with our theme, speakers, sponsors, and entertainment, we’re way ahead on registration goals.
Lesson 3: Nurturing relationships is everything.
→ The most common Southbound call out so far? Our all-star speaker lineup. Relationship building has always been important, but it’s crucial to have invested in community years before you launch any event. Thankfully, ours has stepped to the plate.
Lesson 4: Surprise and delight is intentionally planned.
→ Southbound has got to be memorable and different. That means we threw out the old playbook on what a revenue summit should look like. GTM knowledge meets southern style entertainment…we’ve packed the day with surprising moments, because growth is anything but boring.
Lesson 5: The southeast needs Southbound.
→ Atlanta is my home. It’s where I grew up and where I’m raising my family. Southbound celebrates the GTM talent of the southeast and the businesses that flourish here. And as a community, it’s something we really need.
We’re still learning every day and #failingforward in classic RP fashion.
And it wouldn’t be possible without a team culture that celebrates moving fast, breaking things, and going BIG.
Bonus Lesson 6: Your company culture is foundational to success.
What’s something you wish you kept in mind when planning a GTM summit or first-time company branded event?
Ps We’ve got less than 40 spots left…grab your Southbound ticket here: https://lnkd.in/ejxN6pJ3
Chief Revenue and Customer Officer | Advisor | Scaled $0-$100M ARR Startup generating $2B in Valuation | Lead $1B Enterprise P&L | Father | 🇦🇺 🇺🇸
1moLooking to seeing LA friends there.