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Just got a text from a professional women's soccer player + creator that I wrapped an Adidas X JD Sports campaign with that said "campaigns like this make me so happy". Brands are too reliant on data-driven creative agencies that act like robots. Here are 3 reasons you should work with companies + consultants that have REAL relationships with creators. 1. Quick, open, and transparent communication. In the span of two weeks we were able to get the deal negotiated, contracted, and content live. This would never be possible without the personal relationship I have developed with the creator over the course of the past 3+ years. 2. Creators feel more motivated, excited, and valued when they know there's a human being behind the keyboard that actually gives a shit about them and is familiar with their content/interests. This specific creator and I have stayed connected with on IG. We haven't worked on a campaign in 2 years but because we have stayed in touch, as soon as I reached out she was eager to get started. 3. When a brand genuinely has a tight budget someone that has personal relationships with creators can always work out deals if it's an authentic fit for the creator. I can't tell you the amount of times I have approached creators and their teams saying look this is the max budget I know this is lower than your standard rate but would love to have you on this. They have always said yes to the opportunity because we have a real relationship based on mutual respect and trust. They know I am not going to bring them a bullshit opportunity and when I say max budget I mean max budget. Check out Kaila Novak's content that just went live here: https://lnkd.in/gdeJfttW CC Alison VanHoof #influencermarketing #authenticmarketing #brandedcontent #creatoreconomy

Creating Synergy Between Athletes and Social Missions "Create synergy. NIL TasteMakers expertly matches your social missions with athletes, creating a powerful partnership for change. #SynergyForChange #AthletePartnerships"

Make sure you save this checklist for later! #filmingtips #creatortips #howtoshootvideos #ugccreator #ugccommunity #joinbrandscertificates #certified #socialmediamarketing #termsofservice #videouploads #ugcportfolio #ugc #sahm #sahmsoftiktok

𝗘𝗺𝗽𝗼𝘄𝗲𝗿 𝗼𝘂𝗿 𝗬𝗼𝘂𝘁𝗵 𝗶𝗻 𝗦𝗽𝗼𝗿𝘁 A big shout-out to the International Hockey Federation (FIH) for delivering the Empower and Engage Series, a valuable opportunity for learning and growth! I recently attended a webinar titled “How can sport and sport events remain relevant for future generations (participants and fans),” featuring insights from the International Badminton Federation and the Federation Equestre Internationale (FEI). The cross-sport sharing of experiences and expertise added a great dimension to the learning. A major takeaway was the importance of engaging youth in sports by leveraging their digital and social media savvy. This resonated as it reminded me of a recent scenario at our community hockey club where a group of enthusiastic 14-year-old members proposed setting up a TikTok account. The committee members, being significantly older, lacked enthusiasm for the suggestion, seeing it as just another communication channel to manage without fully understanding its potential. The webinar was a great reminder that our youth are digital natives and possess knowledge and skills that most older club members don’t have, and don’t need to have. Our role is to ask the right questions to determine feasibility, then guide and support the youth in implementing initiatives that cater to their needs and interests. Rather than blocking such ideas, why not consider what we can stop doing to make room for innovative, future-focused projects? Let's embrace change and empower our youth to drive the future of sports! Thank you for sharing, @Tayyab Ikram, Owen Leed, Lloyd Howard Green, Alexis Pacôme and Onthatile Zulu OLY. #EmpowerAndEngage #YouthInSport #DigitalInnovation #FutureOfSport

Investing in education is the best strategy for achieving outstanding results 🥇

🎈Innovation Needs Creative Minds Old ideas and practices enforce consistency. New ideas and approaches lead to success in this changing world. Are you thinking outside the box? Digital Accessibility coaching can help. 📘Short video of Flora dancing in sports clothes Credit@Flora I. Bazie (TikTok) Like, Share, Comment, and Follow me for more 😊 #LinoratechInclusion #DigitalAccessibility #InclusionDiversity

Sporting Community For us, it's not just a phrase; it’s something that gives meaning to our daily efforts. And it’s not just meaningful— for us it’s economically important that people engage in sports activities today. But most important is, that when a society doesn't participate in sports, it often leads to: 🔴 A higher prevalence of mental health issues. 🧠 🔴 Increased stress levels. 📈 🔴 A decrease in average life expectancy. ⏳ 🔴 Rising healthcare costs. 💸 Thats the main reasons, we're incredibly proud of the YoungRun Powered by Sportega. Especially of its young, fantastic organizers who inspire others to stay active. 💪 Here’s how it went this year: 🟢 473 participants registered for official races. 🏅 🟢 522 total registrants. 📝 🟢 416 ran the official courses. 🏃♀️ 🟢 250 runners registered for the 5km loop. 🟢 🟢 116 runners registered for the 10km loop. 🔵 🟢 37 runners registered for the 21km loop. 🟣 🟢 50 runners registered for the 700m loop. 💖 🟢 49 children registered for the Kids’ Run (100m unofficial). 👟 👧🏼👦🏻 🟢 80+ children participated in kids' activities. 🎉 Thank you so much for letting us be a part of this. 🙏 #YoungRun

Thanks to the world most advanced #digital society and the #world most entrepreneurial country with 13 #unicorns for 1.3 millions people including Skype and Bolt : e-Estonia to Highlight my work in #esport since a decade and showing the pillars which will define what will be #gov #innovation in #Education , #Finance and #Youth empowerment for the Next Decade. #estonianmafia #xamxamlionz #eresidency #Gew23

“Make a Plan B while doing Plan A.” These words of wisdom have never been more relevant than in today's world. Recently, I came across a TikTok by Serena Williams discussing her endeavors to empower women and people of color through investments. A world-renowned athlete with over 12 years of experience in both investing and professional tennis, Serena exemplifies how one can simultaneously excel in multiple fields. A beacon of inspiration, she’s motivated others to do the same. Serena Ventures is her passion project, in which she aspires to make everyone feel seen, particularly women and people of color in venture capital. While pursuing her Plan A on the national stage, by cementing her legacy in tennis, she persistently worked behind the scenes on her Plan B—entering the world of venture capital with her champion mindset. She does not stop at herself, Serena Ventures works to ensure underrepresented groups have the same access to success. Balancing the demands of professional athleticism, motherhood, and pursuing her passions, I cannot imagine the dedication and effort it must have taken to achieve it all. I aspire to live like Serena, exploring various paths and pursuing my true passions in a multifaceted approach. I, too want to find my “Plan B.” I invite you all to live like Serena and find your Plan B with me! Serena Williams is an inspiration to us all, and her success matters in shaping a future of inclusivity. As a founder, investor, or anyone interested in VC, let's chat! Serena's efforts to invest in women and people of color are shaping the future of VC, and I'd love to talk more about it. #entrepreneurship #VC #investment https://lnkd.in/ewDdwbgw