Jo McAlister’s Post

Across industries, business leaders serve as the human touchpoint between the brands they represent and their key audiences. How they engage externally -- with customers, with media, with other stakeholders -- is crucial to developing trust in businesses and the larger social constructs they interact in. On our latest Inside Story, Account Directors Chelsea D'Amore and Kristen Carmen discuss why business leaders must take a strategic approach to their visibility and brand-building in the market. https://hubs.ly/Q02L7zP50

Many people know Effie for its annual Effectiveness Awards, but we also exist to inspire and support marketers in creating more effective work day-to-day. With that in mind, here are 2 recent reports that we've published that can help you promote an effectiveness agenda: - How to build a culture of effectiveness in your organisation: https://lnkd.in/e6Sggr-K - What marketers need to know about society's changing attitudes to status and success (produced in partnership with Ipsos UK): https://lnkd.in/erbBX53G

64% of consumers say a brand’s position on social issues influences their purchasing decisions. Thought leadership enables brands to voice their stance and build deeper connections with their audience. Learn more about the importance of thought leadership on our Thought Society™ page, https://ow.ly/bLaz50SNTrf #ThoughtLeadership #IndustryInsights #BusinessInnovation #BusinessStrategy #IndustryInsights

"...in a world obsessed with fleeting trends, it’s the long-term relationships, the deep understanding of the craft, and the commitment to something bigger than ourselves, that truly leave a mark." Paige English, Initiative #Australia Head of Perth shares her experience of being in the industry for over a decade, and the impact of staying power. Read more on Campaign Brief. IPG Mediabrands APAC IPG Mediabrands #advertising #media #agency #leadership

At Coleman Parkes, we understand the important role that market research plays in your PR and thought leadership campaigns. That's why each week, we will be sharing our recommendations on how to enhance your market research strategy. Every weekly post is inspired by queries we frequently receive from our clients. This means you're getting insights that are not only approved by us but also directly relevant and responsive to common challenges in the industry. Don’t miss out on these valuable insights — follow us on LinkedIn to stay updated with the latest trends and strategies in market research.

Media moves at the speed of culture, and culture is changing at a rapid pace. Carat’s latest report, The Duality of Media in partnership with Vox Media explores the current state of consumer well-being, the shifts in social media dynamics, and what today’s consumers expect from media. Download the report today: https://lnkd.in/e57igczn

To usher in 2024, Carat USA and Vox Media set out to define the new cultural framework - from understanding the role that media and culture play in consumers’ lives, the forces that shape how culture is consumed and spread, and how brands can harness culture to create deeper consumer connections. Download the full report to explore all the findings from our research study and what today’s consumers expect from media. 

Happening today, Catarina Gonçalves of Republica Havas and Liliana Caro of Havas Media Network are speaking to Association of National Advertisers at "Seize The Moment: Unleashing America’s Full Potential Through Diversity." The webinar will explore the significant influence that diversity has on consumer behavior, offering 5 key strategies for brands to build meaningful connections, and emphasizing that prioritizing inclusivity is not merely a checkbox but a winning strategy for the future. Click the link below to tune in at 1 pm EDT: https://lnkd.in/gYt88255 #OneHavas #MeaningfulDifference

Blue Chip's CEO, Stanton Kawer, shares his insights with Ad Age about the advantages of cultivating talent within ad agencies and how nurturing internal talent can drive agency success. Read the full article here: https://bit.ly/46Y3fxk

Should brands take a position on political issues? Whose voices should leaders take into account when views are polarised? And how can a brand's good intentions follow through into meaningful and positively impactful acts when budgets are limited? It's great to be working with Carl Rhodes, Zenith and AZURE Antoinette to launch the second edition of the Good Study, a data-driven look at how Aussies want brands to do good in the world in 2024. We'd love you to join us to launch the Study and also participate in a meaty panel discussion on 2 May, tickets are free and you can register here: https://lnkd.in/gqpBgzJB And following the awesome discussion we shared at SXSW Sydney on this topic, we're having another crack, so go on and vote for us here: https://lnkd.in/g5hR23Wb And finally, get in touch if you have a burning question on this topic that you'd like us to answer.