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Joining the dots between people, brands + culture.

Cannes on Camera… Mark Johnson, Editor of Mediashotz was at Cannes Lions International Festival of Creativity talking to agency leaders about ads, brands, campaigns and content. He met with Amplify’s Head of Strategy Culture and Comms Sophy Vanner Critoph, to discuss how the agency continues to focus on connecting people, brands and culture against a rapidly changing media and marketing landscape. Commenting on getting it right while marketing is moving so fast, Sophy said: “For us, it’s always been wonderful that our DNA is about connecting people, brands and culture. We are not specifically stuck in a channel or a specific vertical. Everything we do is about getting to know real people, knowing what they love, what they hate, and how they spend their time. As long as we truly understand the audience and are not just reading off reports, we are getting into those communities and talking to people, or on social media platforms understanding what people are saying, then we are not going to go too far wrong.” Watch the full interview here: https://lnkd.in/eX8DkPt8 #creativity | #Cannes | #CannesLions | #content | #brandexperience | #experiencedesign | #experientialmarketing

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