Cannes on Camera… Mark Johnson, Editor of Mediashotz was at Cannes Lions International Festival of Creativity talking to agency leaders about ads, brands, campaigns and content. He met with Amplify’s Head of Strategy Culture and Comms Sophy Vanner Critoph, to discuss how the agency continues to focus on connecting people, brands and culture against a rapidly changing media and marketing landscape. Commenting on getting it right while marketing is moving so fast, Sophy said: “For us, it’s always been wonderful that our DNA is about connecting people, brands and culture. We are not specifically stuck in a channel or a specific vertical. Everything we do is about getting to know real people, knowing what they love, what they hate, and how they spend their time. As long as we truly understand the audience and are not just reading off reports, we are getting into those communities and talking to people, or on social media platforms understanding what people are saying, then we are not going to go too far wrong.” Watch the full interview here: https://lnkd.in/eX8DkPt8 #creativity | #Cannes | #CannesLions | #content | #brandexperience | #experiencedesign | #experientialmarketing
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You don't need to rely on good luck to make your brand shine this St. Patrick's Day!🍀 Partner with us to create content that will captivate audiences coast to coast. We're booking spots for upcoming St. Patrick's Day themed broadcast tours, let's chat about how we can create content for your brand that shines like a pot of gold. 🌈 #StPatricksDay #BroadcastTour #MediaTour #ContentCreation #CreativeContent #ContentCreators #ContentMarketing #VisualStorytelling #ContentStrategy #EngagingContent #CreativeProduction #SocialContent #Ecommerce #DigitalCommerce #EcommerceMarketing
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News #publishers face the ongoing challenge of adapting to the ever-evolving #DigitalAdvertising landscape. Strategies that may have been effective in the past are now outdated. Balancing hard-hitting #journalism with powerful #advertising has become increasingly difficult. Relying solely on basic keyword-driven brand safety checks has starved news outlets of essential ad revenue, and even challenges the economic #sustainability of quality journalism. Fortunately, #ContextualAI offers a viable solution to transition from brand safety to sustainability. It goes far beyond keywords and websites to understand the nuanced meaning of #content. #ContextualAI safeguards revenue, enhances advertiser value, and targets the true meaning behind content, nurturing a mutually beneficial ecosystem. Learn more: https://lnkd.in/gfTU2JgP #ContextualAdvertising #ContextIsKing #EthicalAI
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