Jono Wylie 🍴🦈’s Post

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Challenger Brand guy at eatbigfish - watch my videos on the Challenger mindset

This video is for Jon Evans. If you’re not Jon Evans, please keep scrolling. Hey Jon, I apologise for making my post last week, in your words ‘way too interesting’. I was trying to promote your webinar with Adam Morgan and Peter Field that goes live today at 4pm UK time / 11am EST, but alas, being ‘way too interesting’ is something I just stumble into by accident. It’s a common problem of mine. We all have our battles… To make it up to you, I tried my hardest to create the dullest possible promo video. I hope you like it. I know that over 1,000 marketers have already signed up to watch the webinar in a few hours, which is based on your standing-room-only talk at #CannesLions2024 a couple of weeks ago. And I know you reveal some surprising findings about some dull footage of a cow eating grass versus the average TV ad today, and which one generates more of an emotional response from real consumers. But I hope this helps a handful more people sign up and join in. Maybe not hundreds, that would be far too exciting. But maybe, like, three or four. Hope you’re well.  Jono

This comment is for Jono. If you are not Jono then feel free to ignore. Am delighted to see a properly dull promo video has been created to ensure we are never in danger of being interesting. In fact you did me a favour. Only last week I was accused of cheating by having a real cow in the film which apparently means I risk making people feel good. Fortunately you have fixed it for me and I am very grateful. The sprinkling of performance marketing headlines is an added bonus too. Nothing says dull like dull in flashing lights that sends you into a trance and makes you completely forget whatever it is you were doing. Hopefully this means more people will ignore our webinar. Somehow 1200 people have signed up. Hopefully they will have fallen asleep by the end. Unless they like cows, or paint drying.

Liston Pitman

Strategy Director at eatbigfish

1mo

I'd like to apologize — I'm not Jon, but I stopped scrolling

Thanks for helping spread the word about 'Another Dull Webinar' today Jono! Just in case anyone's tempted to join this snooze fest, here's the link: https://system1group.com/the-extraordinary-cost-of-dull

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