Finally sitting and digesting what an incredible experience I had at The Fancy Food Show in New York last week!
A huge thank you to the Specialty Food Association for organizing such a fantastic event. The energy, innovation, and passion for food were truly inspiring. Here are some of my highlights:
🔥 The General's Hot Sauce: Their innovative packaging design really stood out. As well as having a great product, they have a great mission, great cause, and it's ran by great people.
🌈 Sweetapolita: Absolutely loved Rosie Alyea's story and the way the brand's continuity is on point throughout their social media, website, and all the way down to the physical products. Every detail is thoughtfully curated, making it an aesthetic masterpiece.
🌶️ HotnSaucy by Sam Davis-Allonce : Their booth presence was remarkable, and the quality of their products is something everyone needs to try.
🍬 Better Sour: I am a big fan of this brand and always impressed by their flavors and innovation within their category. They are definitely setting new standards for candy companies looking to play in the better for you space.
🌍 African Dream Foods: With Magnetic Creative's deep roots into the African market, I am always drawn to brands that do a great job encompassing the culture and flavor profiles. Southern Braai sauce is one of my love languages.
📈 Trending Product Categories: Noticed a significant rise in interest around bone broth and honey. Exciting to see these categories gaining momentum and excited for Magnetic Creative to partner with a few to really capture marketshare and become leaders in the space.
I met with so many other amazing companies, brands and people at this show, this was difficult to summarize. Looking forward to the next one ⚡
#FancyFoodShow #SpecialtyFood #Innovation #FoodTrends #SFA #TheGeneralsHotSauce #Sweetapolita #HotNSaucy #BetterSour