To everyone who’s mapped their 2024 health care / health tech conference schedule: Congrats! 🏆 Compared to me, you’re ahead of the curve.
But I’m curious: Have you also mapped how you’ll prepare and what you’ll do on-site to maximize the value of each event?
If you’re coughing up thousands of dollars in registration fees, airfare, hotel — or even more for booth or meeting space — it’s not enough to attend a few thought-provoking sessions or passively hope the right prospects cross your path.
📣 My team recently developed a handy conference timeline and checklist that shows what companies should consider in the run-up to important events, starting six months out and continuing to the week of the event. Hit me up if you’d like a copy! (If you're a current Innsena PR client, no worries: it will find you.)
At Innsena, we push our clients and ourselves to make calendars burst at the seams during conferences. Not every coffee encounter, media interview, lunch meeting or after-hours networking event is a success. But if we plan our days well, and pivot when interesting opportunities arise, odds are we walk away with valuable knowledge and relationships that bear fruit in the months to come.
Happy conferencing in 2024. Let’s say hi at ViVE! I'll be there with Innsena's own Leslie Kirk, Kat McDavitt, Britteny Matero, Dora Williams and Melissa Denino.