Joe Jarvie’s Post

Everyone is trying to go upmarket, but what marketing teams really have the resources or tools to create the 1:1 campaigns that their marquee logos will be expecting? As an example, if I was LeanData, here's how I would use Tofu to create personalised 1:1 experiences for some public SaaS companies without spending lots of time or resources or having a dedicated person doing this -

Everyone in marketing knows much work webinars are to put on. Despite that, they're an incredibly effective tool and can provide you not only a bunch of qualified leads but also derivative content to reach your audience across channels. After you've done the heavy lifting of creating and executing the live webinar, you still have to: Send follow-up emails to the attendees Send follow-up emails to the registrants who don't attend Create blog post(s) from the content Create social posts from the content Create an on-demand landing page to host the recording Etc. It's a lot of manual work when. But not any more. Our Co-Founder Elaine shows how you can use Tofu to automate the post-webinar process in under 3 minutes. ✨ #marketing #generativeai #content

Stand out in your prospect's inbox with this framework: Before you reach out, make sure you know 1️⃣ WHY now? → is the message timely? 2️⃣ WHY care? → what's the compelling reason for reaching out? 3️⃣ WHY them? → is your message relevant for the prospect? Pro-tip: job change signals check all three boxes in this framework.

A tale of two CCOs. Yesterday I emailed David and got a request for a meeting from him right away. Meeting next Monday. I also emailed Rachel and received the below response. Not so positive. Or is it? Successful cold emails are like Marmite. You either love them or hate them So the fact that Rachel, who is a C-Suite exec and a 600ee company, took the time to open, read and respond to my email is a sign that it's a winner that should stay in the rotation. What's the point of a cold email? To grab attention and get opened. Check. To elicit a response. Check. The fact the response is negative is neither here nor there, really. Much better than a "meh", having the emailed deleted and being ignored for another 12 touches. If you're struggling to get responses from cold emails, try being a little bit more controversial and write stuff that will trigger people one way or the other. PS - Marmite is awesome, if you hate it you are wrong. PPS - Trinity Nguyen💎 can you please help me write better cold emails? ;)

“UserGems sounds awesome, do you have a free version?” ^ This is one of the most common questions UserGems reps hear. Before today, the answer was “no”… But today is a great day because UserGems Starter is here 💎 For the first time ever, UserGems is offering a free plan for individual users — available exclusively to Salesloft Rhythm customers! ✅ Track up to 1,000 contacts for job changes (refreshed monthly) ✅ Capture buyer signals directly in your Salesloft Rhythm ✅ Know exactly what steps to take next using Rhythm Workflow How to get started: https://lnkd.in/eGhqHx-2 p.s. sign up today to start receiving job changes as soon as next week!

If you're an AE and not bringing in your leadership team to meetings or getting them to reach out to stakeholders in accounts you're working directly, you're missing a trick. This helps - - People feel valued and that winning their business means something for your whole org, not just you - Progress deals further down the funnel. If senior stakeholders on your prospects side have already met with your CXO/VP early on, they're much more likely to respond to a touchpoint later on - You not lose the deal completely when your internet sh*ts the bed. Is it embarrassing when your CEO has to take over the call because of this? Yes. Are you glad they're there anyway? Definitely. (Christian Kletzl, Ken Edwards 😬) - To get valuable information that might not otherwise be shared. If one CS leader is talking to another without sales in the room, that's going to be a different conversation to you talking to that CS leaders as an AE. AE = put my "being sold to guard" up for most people. And rightly so (unfortunately). Sometimes there is someone in your company who would be the buyer for your product. They're the best people to loop in. If you don't have that, you can use the "Exec Sponsor on our side" route. That sounds like this - "I've looped in our CEO Christian to this call - he's going to be the exec sponsor on our side and ultimately accountable for your success, so I wanted you both to meet to get a clear understanding of who you'd be working with" If you do have people in the company who are the buyers of the product you're selling, you can really go to town. Here are a few of my favourites at UserGems- - Looping in our RevOps team to meet with other RevOps people to "geek-out" on ops and implementation - Bringing in our CEO Christian to meet with CROs/CEOs/VPs to ensure high-level call with executive priorities as a focus -Getting our Head of Security to meet directly with other InfoSec teams rather than go back and forth over email (can often clear everything up in one 30 minute call) - Getting our BizDev leader to prospect into the BizDev team of the org I'm talking with to offer a breakdown of how we use UserGems internally - Getting our CS leader to engage with the people his team would be working with and offer to start to build out their implementation plan. To make this a success-- - Bring your colleagues up to speed first. Make sure they don't need to ask questions your prospect has already answered before - Don't take too much of a back seat. Even if your colleague is leading this call, stay engaged so you can clarify and keep everyone on track to cover the agenda in the allotted time - Ghostwrite a follow-up for your colleague to send. They've got their own work to do so it's best to remove as much friction for them as possible, but you still want to open up an email channel between them and the other team after a call You can't win every deal, but lose 0 by yourself. #mutlithreading #sales

What do you know about warm outbound? Here’s the thing… Outbound is getting harder. Buying committees are growing. And quota is still going up. 🔥 Warm outbound = an easier way to get in front of your buyers by using the relationships you already have. It’s not about what you know — it’s about who you know. Learn how to warm up outbound tactics the right way next Wednesday with UserGems 💎 & Cabal! You’ll leave knowing: - how to find people who can open doors into target accounts - the right way to ask your investors and advisors for an intro - ways to use your past champions to de-risk and accelerate deals See you there? 🔗 https://lnkd.in/eyNYgCBt #sales

Tracking past champions is the oldest playbook in sales because it works! But if you don’t have a process in place to track AND action your job change leads… good luck 🫠 #championtracking

Your best prospects + UserGems' high-performing cadences + Salesloft = new pipeline 💸 UserGems 💎 just dropped some exciting news for revenue teams: a new integration with Salesloft! Here's how this new release helps you hit quota ⬇️ sync UserGems' proven-to-convert playbooks directly to SalesLoft automate your prospects who are most likely to convert to the right cadence target key buyers with warmer outbound 🔗 Learn more: https://bit.ly/3SryXzB p.s. UserGems + Salesloft have another big announcement coming on Nov 16. Hint: it’s something reps have been asking for for a long time 🤫