Joe Shields’ Post

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President, The Hollywood Reporter

I recently invested in having Forma Media teach my sales & marketing teams how to leverage AI - from the basics to advanced prompt engineering and the most effective tools and platforms to utilize for specific purposes. It was relevant, practical and most of all, exciting. Like Brett Whelan and Yoav Shahar say, "AI will not take your job, but people that know how to use AI most likely will." I highly recommend using these guys. Small lean teams or massive orgs, it is worth the investment.

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C-Suite 𝐋𝐞𝐚𝐝𝐞𝐫 • 𝗣𝗿𝗼𝗺𝗽𝘁 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿 • 𝐀𝐈|𝐌𝐋 𝐒𝐚𝐥𝐞𝐬 Management • Omni-channel Strategic & Tactical Executive in 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩s for 𝐌𝐞𝐝𝐢𝐚/Tech, 𝐒𝐩𝐨𝐫𝐭𝐬, Entertainment & News

Brett Whelan and I at Forma Media had the honor of hosting The Hollywood Reporter's Sales, and Marketing teams for our "AI Fluency For Media Executives" workshop in Playa Vista, CA. A huge thank you to THR's President Joe Shields for trusting us to empower his staff with cutting-edge AI knowledge and skills. Our comprehensive workshop equipped THR's team with strategies to enhance: 🎯 The entire sales cycle, encompassing Discovery, Outreach, Meeting -Intelligence, and RFP Management 🎯 Understanding of AI fundamentals and advanced applications 🎯 Integration of Forma Media's AI tools into THR's existing ecosystem 🎯 Cross-departmental collaboration and operational efficiency By embracing these AI techniques, THR is poised to lead in the rapidly evolving media landscape and deliver unparalleled value to its partners and audience. It's inspiring to see industry leaders like THR at the forefront of technological adoption. We're excited to witness the transformative impact on their operations and content delivery. We have added another Workshop in August - August 14th. With More to follow in September and Q4. *followed by a networking event (includes 3-month access to premium AI tools) Register 👉🏻 https://lnkd.in/g3U2Mb4n #AIinMedia #AIFluency #MediaInnovation #PromptEngineering Gamma Grant Lee rellify Peter Kraus Nicholas Alter

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