Josh Steimle’s Post

Should you hire an internal marketing person or an agency? Creating an effective marketing strategy takes a lot of experts, not just one marketing employee.   No one person can know how to implement all the marketing tactics your company needs. This is why you need to outsource your marketing to an agency. Here’s why: ·     With an agency, you get a whole team of experts for the price of one employee ·     The team brings a diverse skill set ·     It’s easier to change agencies than employees ·     An agency is less legal liability for you ·     An agency can grow with you as your marketing needs grow ·     An agency brings a fresh perspective ·     It allows you to focus on your business instead of having to manage in-house employees Be careful when hiring a marketing agency. Make sure they have a system to help you build a marketing strategy across the buyer journey. DM me if you need a team of experts who can help you with marketing strategy and implementation services.

what comes first, the agency or the marketing strategy? 💭 - it should ideally be the marketing strategy - that then decides which agencies to hire. too often the agency comes first, and the agency decides the strategy. nothing wrong with that except… …the agency decides the strategy that best works for them, first - based on their skills, their team & their bandwidth. the agency isn’t wrong, they’re obviously going to create strategies that brings out their best. but what about the strategy that brings out the clients best? clients & business owners, please invest in marketing strategy & direction, first - so you’re in control of which agencies to hire - and what target results to hold them accountable for. or maybe hire an outsourced CMO that acts like your head of marketing - leading your agencies in the right direction. a core team member who’s strategy & incentives are aligned with your target outcomes. OnOffOnline Marketing Agency CMOaaS℠ (CMO-As-A-Service)

Marketing is a crucial aspect of any business's success. With the ever-evolving landscape of digital and traditional marketing, keeping up can be daunting. Hiring a marketing agency can be the game-changer your business needs. Here are five compelling reasons why you should hire a marketing agency. https://bit.ly/45jL0mR

Weighing “in-housing” your marketing project or hiring an agency? While there is no ‘one size fits all’ solution and both have their advantages, bringing them together could be lucrative. 1. Pick an agency who acts as an extension to your in-house team, rather than an external third-party. 2. Use in-house knowledge with the wider perspective of the agency. Agencies do not know your law firm as well as your own employees, but they do have a fresh mind when it comes to idea generating and marketing experience.  3. Use your finances effectively. Advertisements, website development and design are not cheap, but marketing agencies can work very cost-effective due to their experience. Create a mix of their expertise and the resources within the in-house team which you already have. If you wish to explore the option of hiring a marketing agency, let's get you all the details for a thorough evaluation.  For more information about how to supercharge your in-house team, see the link in the comments. 

5 Green flags when hiring a marketing agency 🟩🏳️ There are many crappy agencies out there Promising you the world… delivering nothing You're just looking for a partner that understands how to help you grow And knows how to implement the inputs needed Let’s go through some things to look for: 1. They don’t rely on 1 case study from 3 years ago Case studies are probably the biggest indicator to judge whether an agency can actually walk the walk But it’s actually important to see the validity of these case studies And see if they are still relevant in today's market Vet the case studies 2. They view your brand’s growth from a bird's eye point of view Growing a brand has many, many variables Ad creative, landing pages, CRO, email, retention etc The best agencies understand how each variable affects performance And understands how to aid you in each variable Whether it be them doing it, or referring you to someone 3. Transparency and honesty when things aren’t going well There will inevitably be some dips in performance It is no good trying to make the bad sound better It warps reality, which means it warps your decision-making which then negatively affects your performance Understand that bad times will come, but respect the agency when they are honest 4. Always searching for ways to grow the business In my opinion, this is what separates the average from the invaluable They see themselves as an extension of your business Not just an external agency They give advice on things they have seen working with other brands This is a very underrated benefit of great agencies 5. Not fluffy, straight to the point The worst thing is when agencies talk fluff They tiptoe around the main point and are not efficient The most successful agency owners I have met are straight to the point. Cut-throat They are relentless in their pursuit of success A lot of the time fluff is a way of trying to show you are better than you actually are They need the corporate jargon to cover up for their inefficiencies Look at your agency right now and honestly ask yourself how they match up when comparing them to this list Keep moving forward!

Considering hiring Cranke Marketing Agency for your vision? Here are five reasons why you should: 1. Diverse Client Portfolio: With experience working with small businesses, sports organizations like the PGA and NBA, and individuals nationwide, Cranke Marketing Agency has a proven track record of success across various industries. 2. Customized Solutions: We understand that every brand is unique, and we tailor our marketing strategies to suit your specific goals and objectives. Whether you need digital marketing, traditional print, or strategic planning, we have the expertise to help you stand out. 3. Brand Awareness Expertise: Our team is dedicated to increasing your brand awareness and visibility in the market. We employ innovative techniques and creative content to ensure your brand gets the recognition it deserves. 4. Credibility Boost: By partnering with Cranke Marketing Agency, you can enhance the credibility of your mission and brand. Our strategic approach helps build trust with your target audience and establish your brand as a reputable industry leader. 5. Proven Results: With a history of successful marketing campaigns and satisfied clients, Cranke Marketing Agency delivers results. Trust us to help you achieve your vision and take your brand to new heights.

The marketing landscape is chaotic, with everyone aspiring to launch their own agencies, often lacking real experience or value. Having worked in the industry and run agencies myself, I can tell you that many agencies take credit for their clients' existing success rather than genuinely contributing to it. In reality, most agencies merely guide already successful clients, and very few provide substantial value for the advertising spend. My advice: if your total revenue is under a million dollars, avoid hiring a marketing agency. Running your own ads takes minimal time and effort, and you can easily handle it yourself without relying on overpriced agencies.

Essential Questions to Ask Before Hiring a Marketing Agency Hiring a marketing agency can skyrocket your business to success—or lead to disappointment. How do you ensure it's the former? Start by asking the right questions. Case Studies & Experience  → Do they have relevant case studies? When were these performed—recently or years ago when markets were different? Expertise  → What specific niche expertise does the agency offer? Who precisely will be managing your account? Performance Metrics  → What happens if KPIs aren't met? What is their client success rate at three months, six months, and beyond? Validation  → Can you speak to past clients? Real testimonials can illuminate what it's truly like to work with them. 🔄 Ready to choose the right agency? ♻️ Share this post if you believe in empowered decisions in choosing a marketing agency!

Our company is seeking a creative and strategic marketing agency to spearhead the promotion of our upcoming service launch. We are looking for qualified agencies to submit proposals outlining their approach and budget for a comprehensive promotional campaign. Project Scope: Develop and execute a comprehensive marketing strategy to reach our target audience and generate excitement for our upcoming service launch. Manage all aspects of the campaign, including creative development, media buying, and campaign execution. Provide regular reporting and analysis to track progress and optimize the campaign's effectiveness. Proposal Requirements: We invite interested agencies to submit proposals that detail their: Marketing Strategy: outlining the proposed approach to reach our target audience and achieve campaign objectives. Creative Concepts: showcasing your vision and proposed messaging for the campaign. Media Plan: outlining the proposed channels to be utilized and the rationale behind their selection. Budget Breakdown: detailing the estimated cost of each component of the campaign. Team Expertise: highlighting the team members who will be dedicated to this project and their relevant experience. Next Steps: To learn more about the upcoming service and discuss the project in detail, please contact us at +251 911 230 027 or inbox. We look forward to partnering with a talented agency to achieve a successful service launch.

As a business owner, you COULD handle marketing by yourself - but if it's not your specialty, why would you want to? 🤔 Honestly, there are so many great benefits to outsourcing your marketing... If you want to take out the guesswork, take back your time, and have an expert team improve your campaigns, hiring a marketing agency could be the BEST solution for you. ✅ Our promise; consistency, quality, and strategy with personalized service.