Josh Sternberg’s Post

#Amazon advertising videos can boost brand awareness and sales by showcasing products and attracting customers. There are different types, including Amazon DSP, Sponsored Brands, Templated, and Autoplay video ads, which can be used to reach customers, drive them to products, and showcase products. #amazonadvertising #amazonvideoads #ecommerce #sellermore

"Mixed" ad spend will CRUSH you! Why? (and what is it?) "Mixed" ad spend is defined as ad spending on campaigns containing ASINs from more than one Parent ASIN listing. Imagine this scenario... Listing A is taking off, margins are great! Now is the time to push harder. Listing B is rapidly running out of stock. We need to pull back spend so we don't accelerate this and create time for the shipment to get checked in. But oops! These products are in the same campaign. For Product A we need to increase the budget, for Product B we need to decrease it. There's no good answer to this 👆 That's why we check for mixed as spend as part of our 'Top-down' Ad Audits. It's important to fix this before it's too late! If you want to learn a FAST way to evaluate this in your account dm me the word "Mixed" I'll show you how :) (Or you know...just get an ad audit from me. It's a lot easier) #amazon #amazonadvertising #amazonfba #ecommercebusiness

Exciting new insights reveal the tremendous impact Sponsored TV ads can have on your advertising strategy. By integrating Sponsored TV with other Sponsored Ads products, Amazon sellers can see significant boosts in key performance metrics such as purchase rates, conversion rates, and engagement. For instance, Sponsored TV ads have been shown to drive up New To Brand conversion rate to 58% and 151% better add-to-cart rates when combined with other Sponsored Ads. Furthermore, placing Sponsored TV ads before other Sponsored ads can result in up to 3.6 times more detail page view rate. These results highlight the value of Sponsored TV as a powerful tool to enhance the customer journey, increase brand visibility, and drive conversions. If you're looking to take your advertising strategy to the next level, consider the strategic use of Sponsored TV ads. Let's explore how we can unlock new opportunities for your brand. For the complete list of the recent Amazon Ads studies on the Sponsored TV comment below and I’ll DM. #amazonadvertising #amazonads #amazonagency

Leverage! Everyone wants it, but few know where or how to find it. Here's how we do it 1) Find the products have the greatest sales impact in the account 2) Find the products have the greatest ad spend allocations 3) Analyze the ad efficiencies of the products with the most sales and spend. "Ad efficiencies" in plain English means answering the question "how are the ads performing?" - ACoS - Total ACoS - Ad Sale % - Product total conversion rate vs ad conversion rate Analyze these four things 👆 This is how we identify to the 𝘦𝘹𝘢𝘤𝘵 moves to increase sales profitably for our brands. #amazonfba #amazonadvertising #PPC #advertising

Amazon has a new beta feature in the advertising console that could transform your ad strategy! Want to know how to maximize your ad spend and boost sales? Watch the video to get all the details! https://lnkd.in/eg6-Rku9 #ClickFluency #AmazonAdvertising #EcommerceTips #AmazonSellers #AdOptimization #BoostSales #SellerCentral #EcommerceGrowth #DigitalMarketing

Sponsored Display introduces bid recommendations for video creatives. Advertisers can optimize video creatives to enhance campaign performance. Registered sellers or vendors in North America, Europe, the Middle East, or Asia Pacific can benefit from this feature. This presents a great opportunity to improve advertising campaigns with relevant bid recommendations for video creatives. #amazon #amazonppc #amazonadvertising #amazonads #SponsoredDisplay #AmazonTips #BetterAMS

The future of advertising is looking bright for Amazon! As more businesses shift their advertising efforts online, Amazon's substantial online presence puts it in a prime position to capitalise on this trend. With its recent announcements during its investor conference, the company is taking steps to become a major player in the advertising industry. Read on to find out how Amazon is building its advertising business and positioning itself for growth in the global market. #Amazon #Advertising #OnlineMarketing #DigitalAdvertising #GlobalMarketing #BusinessGrowth

Apply this filter to quickly see your wasted ad spend. Date Range: Last 30 days Active Status: Enabled Orders: Equals 0 You will be surprised to see how much you have spent without generating a single order. #amazonppc #amazonadvertising #amazonads #sellercentral #amazonadvertising #ppc Connect for the free review and ad management: +91-7982822830

😎 Amazon's Strategic Push into the DSP Ad Tech Market🔥 ◾ Amazon is actively encouraging advertisers to fully utilize its demand-side platform (DSP) not only for its media but also for buying ads across other publishers. ◾ The company is emphasizing this capability, especially in discussions about Prime Video advertising. ◾ Amazon aims to strengthen its position in the programmatic advertising sector by forming partnerships with ad tech vendors to facilitate easier ad purchases beyond its ecosystem, particularly for in-app and CTV ads. ◾ These efforts involve enhancing integrations with supply-side platforms (SSPs) to improve inventory signal capture and offer more buying options, signaling Amazon's investment in becoming a significant force in the DSP market. ◾ This move underscores Amazon's bid to access premium non-banner ad inventory and potentially shift marketers' limited perception of Amazon's DSP, which has traditionally been seen primarily as a tool for buying Amazon ads. 👇👇Tap the link to read more about this update! https://buff.ly/48wOgeA #amazon #sellercentral #amazonseller #amazonsellers #amazonfba #amazonbusiness #VendorCentral #amazonnews #dailyamazonnews

Live from Cannes with the one and only Jeffrey Cohen of Amazon Ads 🎙️ What happens when you place the best agencies, largest brands, and biggest media players into a 7.5 square mile city in France? ✨Magic Happens✨ It's not just about the celebrity activations and fun concerts, Cannes brings together the best of the best. When you walk through Amazon Port, you get a crystal ball into Amazon's 5+ year roadmap - 🔶 We see how Amazon is integrating Amazon Live with brand creation. (It helps when you have John Legend going live from Port to discuss his most recent brand launch on Amazon) 🔶 We understand the investment being made into streaming through activations like "The Boys - Superpower scanner" and "The Summer I Turned Pretty - Voting booth". (Prime Video Now Reaches More Than 200 Million Monthly Viewers...think about the opportunities we will have with advertising....) 🔶 We get to meet with the leaders of DSP and AMC in order to understand the steps Amazon is taking to make the platforms more accessible. (No code AMC anyone??? What about how we piece together advertising across TV, Search, and in-store?? More to come here 😉 ) This is just a SMALL portion of what was covered at the House of Amazon. Why is this important to YOU? Amazon moves fast. And so do the most successful brands. If you want to be a first mover, and truly take advantage of the opportunities Amazon is creating in the space, this is a good place to start. Cannes Lions gives you the opportunity to zoom out and truly look at the direction our industry is headed 🔭 Full podcast linked in the comments ⬇️ ------------