I'm proud to share that Ground Effect, the animist investment studio I co-founded, is growing its resources and team in a way that matches its long-held ambition. Now known as Naia Trust, I encourage you to follow along and join in this next chapter.
Presenting Naia Trust: The Evolution of Ground Effect Nearly 5 years ago we founded Ground Effect because we knew that our shared worldview could begin to inform investments that embrace all of life’s perspectives. We intentionally referred to our project as a “studio” because we were embarking on an experiment with a mix of activities for which we couldn’t find a clear precedent. Since then, our systemic orientation has supported several ecological expressions: activists, journalists, artists, lawyers, indigenous tribes, entrepreneurs, scientists, land regenerators, and the countless more-than-human kin residing within Earth’s vital landscapes. More than capital deployment, we’ve always thought of Ground Effect as a project of cultural inspiration and spiritual renewal. As we’ve opened up about our own biophilia and devotional animism, we have advocated for people to perceive and relate to the world as being at one with it. Reflecting on our early learnings and successes, we’ve recognized the need to professionalize and evolve our mission. In this moment of transformation we are becoming Naia Trust, embodying the ethos and portfolio of Ground Effect, while expanding its resources and horizons. Ground Effect will be integrated into and continue to inform Naia Trust. Alexa will serve as its Director, and Joshua will be the Founding Advisor, providing guidance for Naia's expanded vision and leading special projects that are especially experimental or sensitive. We invite you to follow our new newsletter via the link on the website www.naiatrust.com and LinkedIn at Naia Trust. Together, we remain unwavering in our commitment to the reanimation and healing of our planet and all its inhabitants. From us to you, and through you to the ground on which you stand, with love and commitment, Joshua & Alexa
Congratulations Josh. Happy for you, and grateful that this is how you choose to focus your energy.
CEO, Eat Real | Mom | Keynote Speaker | Board Member | Advisor | Health Advocate | Go-Getter
2mo💚💚