Joshua Palau’s Post

The news of #Google delaying the "cookie apocalypse" has me thinking back to an article featured in Ad Exchanger earlier this year. It's been four long years of pushed deadlines and promises. At the start of 2024, action was finally talked about coming swiftly. That did not take place. It's the same cycle over and over again. As I told readers here, you can prepare for the worst and hope for action to happen - but don't hold your breath. Cookie depreciation is not going to stick any time soon. Have a look back at my thoughts to get the full scope of the issue. Comment your thoughts below! ⬇️ #Advertising #Cookies #ThirdPartyCookies

Novatiq’s latest Spotlight covers the news that Google has once again kicked the can of cookie deprecation further down the road. With the CMA breathing down its neck it is easy to see why this move is necessary, but when will third-party cookie deprecation finally take place? And will the Privacy Sandbox be an adequate replacement? Take a look and see why we’re recommending that publishers start reviewing the broader range of privacy-preserving technologies rather than waiting for Google to get its house in order - https://lnkd.in/eHytu7B4 #telco #DigitalMarketing #customerexperience #adtech #cookies #firstpartydata  

Google abandoned their third-party cookie kill plan! I know marketers world-wide were sweating buckets - but this opens the door to conversations around the changing landscape of digital advertising. How is your company thinking about those potential impacts to personalization? “Marketers who strive to use personalization to improve customer experiences must also adopt a privacy-first approach to earn consumer trust and ultimately win competitive advantage,” Forrester’s Xiaofeng Wang tells MARKETING-INTERACTIVE about Google’s decision to reverse plans to end cookie deprecation. Read more down below! https://forr.com/4fcLe3I

All this talk about the deprecation of third-party cookies, but what actually are they? And how much do you know about the part they play in advertising? In this blog post, we break down the details for you: The role they play in advertising, first-party vs third-party, why they are being phased out and the emerging alternatives for online tracking. Check it out: https://hubs.li/Q02spb3V0

Considering the latest 1% cookie deprecation and steady approach to the moment of full withdrawal, marketers are becoming more aware of the scale of the change that is fast approaching. How are they reacting? What are their ways of dealing with the coming marketing revolution? Read the article written for AiThority.Com by our CCO, Michael Lamb, and find out how he compares the industry’s reactions to the current situation to the five stages of grief: https://lnkd.in/dnVA_3Qb

Our CMO Jon Schulz weighed in on Google's decision to reverse its cookie depreciation plans, pointing out that it "largely changes nothing for an industry that has already moved beyond third-party cookies." Read the full coverage from MarTech's Kim Davis to hear what industry leaders are saying about the future of cookies. #AdTech #Cookieless #DigitalAdvertising

📈 Despite Google's delay of cookie depreciation until 2025, the future beyond cookies looks promising. Nielsen's Molly Poppie explains how this shift could lead to a more privacy-compliant and effective advertising ecosystem. Dive into her insights:

Curious about the impact of Google’s Delayed Third-Party Cookie Deprecation? Check out Noble Studios article about Google's decision to push its deadline for phasing out third-party cookie to early 2025. Learn about the 5 core challenges that contributed to the delay and strategies to takeaway from it! https://lnkd.in/g-VPxZ-T

Is this shocking? I don't know that it's really that shocking. Regardless of this decision, a few things remain true: 1. This is an ever-evolving industry, and you have to be ready to roll with it. 2. Consumer privacy will remain a key concern, even if how the industry gets there keeps changing. 3. Consumers don't want to feel spied on, but appreciate relevant advertising - ultimately, solutions must strike a balance. https://lnkd.in/eDNMQ2nH? #Advertising #Marketing #Cookies #DataPrivacy

📈 Despite Google's delay of cookie depreciation until 2025, the future beyond cookies looks promising. Nielsen's Molly Poppie explains how this shift could lead to a more privacy-compliant and effective advertising ecosystem. Dive into her insights: