Airline customers tend to see the same ads repeatedly, whether it’s relevant or not. If you’re a frequent flyer, you can probably recite the commercials that play before inflight movies just as well as you can recite lines from the safety video. United Airlines is changing that. We spent the last year trying to go a better way. We hired new leadership and made significant investments in technology to allow us to officially launch Kinective Media℠ by United Airlines, a technology platform that personalizes ads and special offers to our U.S.-based customers, via places like our app and inflight entertainment screens. The focus is on bringing you premium, relevant brands across verticals like automotive, finance, luxury goods and media. You’ve seen major retailers and other companies launch their versions of media networks over the last few years – but this is the airline industry’s first. Advertisers cannot access the personally identifiable information of United customers – instead, Kinective Media leverages the insights and signals of U.S. customers aged 18 and older to create aggregated and anonymized audience segments. This isn’t something you need to sign up for to begin seeing, but know that all U.S. customers have the option to opt-out of Kinective Media personalized advertising at any time. It's our goal that the more interesting and relevant content and offers will enhance your experience when traveling with us. I want to thank our MileagePlus team for continuing to raise the bar with industry firsts like this. Over the past several years, our improvements to MileagePlus have included a change so that miles never expire, our award-winning family of co-brand credit cards with a card for every type of traveler, the introduction of PlusPoints and, most recently, a feature that lets members pool their miles into a shared account to maximize the options for group trips. https://uafly.co/3VvnX5h
No ads seems like the no brainer move here, not targeted ones.
Sums up why people dislike United: tone deaf leadership that only wants to sell, sell, sell. Why not invest in the onboard experience and catering (which in Polaris is abysmal). It’s bad enough United has crew walking through the aisles hawking credit cards. Many years 1K er moving to Delta. Better all around.
Or, I know, how about NO ads?? I paid for the flight already. Or you can just let us connect to your screens and bring our own entertainment. It’s like if I invited you to my house for dinner, but I asked you to sit through my Tupperware presentation before I let you dig into the meal. Just charge two dollars more per flight and skip the commercials all together.
How about you focus on the core products Meals that are edible would be a good start - you should be shamed of the soft product you call Polaris, we don’t see that product winning any awards. The lack of food service in premium cabins on flight of 4 hours or less is disgraceful !! The planes now stink and I mean stink from passengers bringing all sorts of food on board. I mean stinks. Not to mention I am just waiting for a serious allergic reaction to a passenger due to ridiculous food being brought on board Seat comfort is ridiculous with the new seat design to cram more bodies onto the same planes How about actually rewarding you loyal customers and consistently board them forst, global, 1k, Million Milers, ( how about some recognition for you most loyal fliers 1,2,3+ million miler fliers. These should always be boarded first Versus credit card holders Families traveling with 5 kids and 10-20 carry on bags On time arrivals !! How about a real revamp of the united clubs, the united club experience is so inconsistent it is beyond belief Airplane maintenance and safety To name a few, I could go on and on
Maybe no ads a better plan?
Airlines, increasing share of wallet, every which way. Why not optimize every daily flight operation to deliver more customers on-time A0, reduce delays and delay minutes, reduce flying and emissions and noise, reduce operating and servicing cost, improve customer outcomes and employee QWL. 'It's just math," in this case, queueing theory.
I did notice an actual pre-roll instead of the house ad last couple of times I flew (1K here)! So, who’s running ad ops at Kinective Media℠ by United Airlines ? I’d love to connect at Cannes :)
Airline delays, congestion and excess CO2 are rapidly preventable, but not by ATC. FAA, Embry-Riddle, GE Aviation and others validated this.
1moAs a 35 year Captain for United (retired), a game changer for United would be to put the passenger where promised, when promised at a much higher level than the competition. United could rapidly and inexpensively accomplish this internally, starting within months. The key is self-help in the form of real time optimization and management of United's "day of" operation, starting with the movement of the aircraft. The tools are available. All it takes is the leadership to move forward. Not only would this improve United's A0/A14, but it would reduce costs (upwards of $1 Billion annually), reduce CO2 and raise the airline quality bar (NPS) to a new level. Airline delay, congestion and excess CO2 is easily preventable, unfortunately for passengers, shareholders, labor and the environment, this is not what airlines do.