Julian Braithwaite’s Post

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Chief Executive of IARD, the international alliance of leading beer, wine and spirits companies

Yesterday our CEOs put their weight behind our new responsibility strategy. We met in the heart of the champagne region, a place whose very architecture, economy and landscapes have been shaped by this industry for centuries. The context was last month’s landmark WHO report, which shows that deaths linked to alcohol fell by over 20% around the world from 2010 to 2019. While there is much more to do, this represents significant progress in the UN’s strategy to tackle the harmful use of alcohol. We agreed our new priorities for building on this success through the International Alliance for Responsible Drinking (IARD), including how we can further harness the resources of IARD and its members to support the UN 2030 goals. A huge thanks to Philippe Schaus for hosting us so magnificently at Moët Hennessy, and to chairman Alexandre Ricard and IARD’s CEOs for their support.

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Might want to look to the UN’s diversity goals next..

Carole Brigaudeau

Director Communications chez spiritsEUROPE

3w

I recognize the Orangerie at Epernay, where I attended my very first meeting with all the global CEOs of "The Amsterdam Group" in May 2003. Even then, our agenda focused on reducing alcohol-related harm and ensuring responsible commercial communications. I am proud to work in a sector with such long-term commitments, which are contributing to positive trends!

Jamie Isenwater

Founder/CEO of Socially Spirited

3w

The dress code looks pretty narrow!

Jean Rodesch

Special Adviser to the Executive Director

3w

👏

Jonathan Harper

Senior Partner & Global Consumer Practice Leader at Spencer Stuart

3w

I hope it was a great meeting Julian!

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