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Product | Marketing | Strategy

Did you know that women currently hold only 26.7% of tech-related jobs? 😱 Forrester data shows that in heavily weighted #B2B industries, women are sorely underrepresented at all levels, well below the overall workplace average, and almost completely absent from the C-Suite. 👻 Yet troves of research indicates that organizations with higher female representation at all levels are 2X as likely to exceed financial targets, 15% more likely to outperform competitors (source: McKinsey & Company), 6X as likely to be agile and innovative, and 8X as likely to achieve better business outcomes (read: revenue; source: Deloitte). 💰 📈 🚀 This #internationalwomensday , I’m honored to be moderating a commercetools webinar with some of the incredible women that I’ve met in #b2bcommerce to shed light on Leading the Change in the industry. Anastasia Roumelioti Meeta B. Kratz Alexandra Lloyd Rebecca Mårtensson Andrea Stubbe and I will discuss the challenges and opportunities of female representation, as well as our hopes and advice for the future of women in B2B commerce. 💪 💐 ☀ Join us by registering today 👇 :  https://lnkd.in/eqh7qz5b #internationalwomensday2024 #womenshistorymonth #b2bmarketing #b2bgrowth #composablecommerce #digitalcommerce  #leadingthechange

Leading the Change: Women in B2B Commerce

Leading the Change: Women in B2B Commerce

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