Jun Group’s Post

If you are ready to make Google ads stand out, the tiniest of details can help you get there. I bet you did not know, ad extensions are your secret weapon! It is an extra touch that enhances the appearance of your ads and makes them enticing enough for people to click. Here’s a quick rundown: Types of Ad Extensions: Sitelink: This is helpful in guiding your users to certain web page in your site. Callout: This includes the simple things such as ensuring your adverts display key selling points such as “Free Shipping” Location: Indicate the address of your business. Price: The products you purchase should be arranged in a manner that they indicate the prices and costs of the goods. App: So encourage users to download more applications. How to Use Them: Match Your Goals: Ensure you select extensions based on the goal you have in mind when using the cloud. Add Value: Make sure they contain worthy information to the users. Stay Updated: Maintain the specificity of your extensions. Track Performance: To maximise the effectiveness, it is necessary to keep an eye on picture-in-picture two and make adjustments where necessary. Ad extensions are another tool that can increase the users’ click-through rate and decrease the cost per click when the quality of the ads is increased. #Adlabz #GoogleAds #AdExtensions

This week in SaaS marketing 🧡 April | Week 4 (22-28) 𝐆𝐨𝐨𝐠𝐥𝐞 𝐝𝐞𝐥𝐚𝐲𝐬 𝐭𝐡𝐢𝐫𝐝-𝐩𝐚𝐫𝐭𝐲 𝐜𝐨𝐨𝐤𝐢𝐞 𝐩𝐡𝐚𝐬𝐞-𝐨𝐮𝐭 𝐭𝐨 𝟐𝟎𝟐𝟓 (𝐦𝐚𝐲𝐛𝐞). Google has postponed the deprecation of third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from the U.K. Competition and Markets Authority (CMA), Despite the delay, Google did not provide a specific timetable. Google expressed hope for completion by 2025. As a reminder, Google first announced plans to phase out cookies in January 2020 🙂 𝐔.𝐒. 𝐋𝐚𝐰 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐬 𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐚𝐥𝐞 𝐨𝐫 𝐅𝐚𝐜𝐞𝐬 𝐁𝐚𝐧. President Joe Biden today signed a bill into law that forces TikTok to either divest from Chinese parent company ByteDance or face a full ban in the U.S. What it means. ByteDance must sell TikTok in nine months. That deadline can be extended by 90 days if needed to complete a sale. If ByteDance doesn’t divest, app stores will no longer legally be allowed to distribute TikTok. 𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭 𝐦𝐚𝐤𝐞𝐬 𝐂𝐨𝐩𝐢𝐥𝐨𝐭 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐭𝐨 𝐚𝐥𝐥 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬. Copilot offers several AI-powered capabilities within the ad platform, including: ✔ Natural language conversational chat to get answers and synthesize info. ✔Recommendations for ad creative assets like images and copy. ✔AI-generated images and other assets on demand. ✔Integrated throughout the platform UI and workflows. 𝐌𝐞𝐭𝐚 𝐢𝐬 𝐧𝐨𝐰 𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐨𝐮𝐭 '𝐝𝐚𝐢𝐥𝐲 𝐛𝐮𝐝𝐠𝐞𝐭 𝐟𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲' 𝐭𝐨 𝐦𝐨𝐫𝐞 𝐚𝐝 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬. When you create a new campaign, you may now see a notice about daily budget flexibility. This means that Meta may spend up to 75% over your daily budget, but it won't spend more than 7 times your daily budget on a weekly basis. 𝐆𝐨𝐨𝐠𝐥𝐞'𝐬 𝐚𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐝 𝐮𝐩𝐜𝐨𝐦𝐢𝐧𝐠 𝐮𝐩𝐝𝐚𝐭𝐞 𝐭𝐨 𝐦𝐚𝐬𝐤 𝐈𝐏 𝐚𝐝𝐝𝐫𝐞𝐬𝐬𝐞𝐬 𝐢𝐧 𝐂𝐡𝐫𝐨𝐦𝐞. Initially introduced as “Gnatcatcher,” IP protection proposes to mask users’ original IP addresses by routing their web traffic through privacy proxies. The goal is to limit cross-site tracking and safeguard individual identities online. P.S. What an eventful week! 🚀 #saasmarketing #ppc #saas #googleads #metaads

⏹ Pause to read! 🔗 With the deprecation of Google’s Firebase Dynamic Links, learn how quick and easy it is to switch your deep linking to Adjust’s market-leading solution. https://lnkd.in/eE-88KmW

✋ Are you sure your Meta pixel tracking is set up correctly? We recently onboarded a Shopify client who had their pixel and conversions API set up through Shopify's integration. However, the tracking was complete chaos. The image below shows the subpar event match quality and the jumbled order in which events were being tracked. Our solution ➢ We ditched the Shopify-Meta integration and manually set up the tracking using Google Tag Manager and Google Cloud Console. The results were immediate: a dramatic increase in data tracking and a significant boost in profits. So, here's my question to you ... Could your ad budget be going to waste due to improper tracking? No need to worry, as I'm offering 3 free Meta ad account audits before 2024. Just comment "audit" below, and my team and I will check your setup, ensuring everything is optimal. If it's not, we'll offer a solution. #metaads #ecommercetips #shopify

The #cookieless transition is on the horizon and we're proud to be helping #advertisers embrace first-party data and enhanced data privacy with our recent Google Cloud BigQuery Data Clean Room integration. Check out this recent piece from Laurie Sullivan of MediaPost on the impending cookie phaseout and how innovative partnerships and integrations like ours are helping marketers prepare for the transition. #AdTech

Take a read of this article from AdExchanger, reposted by Adtech God. Great overview of the murky world of clean rooms, IDs, and cloud-based adtech as a post-cookie ecosystem. The article raises questions about the viability of such an ecosystem in the context of privacy regulations—something I also believe is a massive headwind to such solutions. Further, I believe most of these solutions do not comply with Apple’s ATT because most require some kind of onboarding of data that is not fully anonymized at the device level for not-opted-in folks. Beyond these points (which may be debated), what is clear is that nothing changes for users’ experiences in this “post-cookie world”: their interests/behaviors/profiles still gets linked and shared across the entire ad tech ecosystem—except now fewer distinct companies have direct access to the underlying PII and data are exchanged in a decentralized, “privacy-safe” way. But ultimately, folks will still get bombarded with “creepy” retargeting ads…much like I do in spite of being opted out of tracking in 100% of the apps I use :-)

POST-COOKIE 1. Cloud infrastructure like AWS and Google Cloud is becoming integral to ad tech for data-driven advertising and privacy compliance. 2. This trend is aimed at creating more efficient, privacy-compliant advertising solutions in a post-cookie landscape. 3. There's uncertainty about whether these cloud-based collaborations can meet marketing needs while adhering to privacy and regulatory standards. 4. The complexity of the technology poses challenges for clients' understanding and effective use in advertising campaigns. 5. Privacy concerns and the potential conflict with GDPR regulations raise questions about the sustainability of these advertising technologies. 🌎To Learn more about a post-cookie world join the AdTechGod Slack Community : https://lnkd.in/g6M9CF7V 📖Article by AdExchanger : https://lnkd.in/g5MxZbss

🌐 Cloud-based collaboration is emerging as ad tech’s lifeline in a post-cookie world, with platforms like AWS and GCP driving innovations such as data clean rooms and CDPs. While these tools promise enhanced privacy and efficiency, their compliance with evolving regulations remains a challenge. Will cloud-based solutions sustain ad tech’s future, or are we facing new hurdles? 💡🔍 #AdTech #CloudCollaboration #PrivacyTech

Alright, Google has finally made a decision to keep third-party cookies—albeit with consent. I'm relieved they've made a decision. To be honest, I was expecting another delay, but now we know where we stand. It’s clear that using first-party data is preferable, and I'm curious whether marketers who have already shifted to first-party cookies will revert to using third-party ones. I don't think so. The users at CPV One are using first party data for a while now and I don't think they will change that. After this, there are important considerations and developments to keep an eye on, as Navah Hopkins highlights in her recent post. 👇 Here's the link to the latest news from Google:  https://lnkd.in/diyAJjJB #thirdpartycookies #firstpartydata #googleprivacysandbox #thirpartycookiestostay

Big news popped up late last year: Meta rolled out a no-ads subscription model in Europe. Picture this: for about $10 a month, users get an ad-free experience. 9.99 euros for desktop ($10.58) 12.99 euros ($13.75) for mobile. Why? It's all about keeping in step with the ever-changing European privacy laws. But here's the thing – data privacy isn't just a European chat over tea; it's a hot topic in the US too. And it looks like Facebook and Instagram might jump on the bandwagon stateside before we know it. So, what does this mean for your marketing game? In a nutshell, it could mean fewer eyeballs and clicks from those with cash to splash. You know, the ones who don't think twice about those little monthly fees? They're typically the ones with more disposable income. Now, let's pop the champagne 🍾 and talk numbers: the average Joe or Jane is scrolling through about 6.6 social platforms. If each one starts charging $10 a month, we're looking at $72 monthly. For the social butterflies, that's over $720 a year! For those of you who rely on social media over the website and email- what are your thoughts? Cheers to staying savvy in the ever-twisty world of social media marketing! 🥂