Jun Group’s Post

On the 27th of February, I participated in an insightful online webinar hosted by the City Football Leadership Institute, titled "Tackling New Markets," led by Nick Wilde, a distinguished global sports marketing consultant and former dean of the School of Sports Business and Management. The webinar delved into the complexities faced by managers spearheading the global expansion of sports brands. Key takeaways emphasized the imperative need for adaptability, comprehensive market research, cultural immersion, and bilingual proficiency in navigating new territories. Key Insights from the Webinar: - Cultural Adaptation: Understanding and adapting to diverse cultures is paramount for success in new markets. Culture serves as a lens through which we comprehend the intricacies of different countries. - Market Research: Thorough market research is essential before venturing into new territories. Factors such as local sporting cultures, political landscape, colour symbolism, and preferred social media channels significantly influence brand reception. - Market Entry Strategies: Entry into new markets necessitates careful consideration of various strategies, including acquisition, representation, and partnerships. Identifying suitable partners is crucial for establishing a foothold. - Cultural Sensitivity: Brands must exercise cultural sensitivity to avoid inadvertently causing offence. Factors such as brand name connotations and societal norms vary across cultures and must be carefully navigated. - Measurement of Success: Establishing a presence in new markets is a gradual process, with the first year often dedicated to consolidation. Understanding regional nuances within countries like India and China is imperative due to their diverse demographics and interests. - Global Brand Responsibility: Managing a global brand entails a high level of responsibility, as brands are accountable to fans worldwide. Adapting to diverse markets while maintaining a consistent global presence is essential. - Future Market Prospects: Emerging football markets such as the United States and South Africa present significant opportunities for expansion due to evolving consumer preferences and growing interest in soccer. In conclusion, the webinar shed light on the multifaceted considerations involved in expanding sports brands into new markets. By embracing cultural diversity, conducting meticulous research, and adopting flexible strategies, brands can effectively navigate the complexities of global expansion and cultivate a truly global presence.

All about mediation.

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This is what we should be doing on a national level.

What's on your New Year's resolution list? If it's to learn about new technologies to make your life easier, then we've got you covered. Get on our mailing list to be notified about our free webinars hosted by Asylum Research: Register for our webinar on Jan. 17 to discover how the groundbreaking Vero AFM

Our webinar on April 17 will give delegates an understanding of social and emotional impact of the of the transition and integration process and how to support. More information via https://ow.ly/UoIE50R3tBy

LOCAL. News! LOCAL Business! LOCAL People! Get in the KNOW with the ENTIRE June issue of STAR NEWS here FREE...please share

Our very own member of the DaVinci board, Ndumiso Kubheka (neé Hadebe), MBA, took the spotlight yesterday as he shared his key insights during an interview with eNCA, reflecting on the recent State of the Nation Address (SONA). Don't miss out on his expert commentary! Watch the interview video below > #SONA #ENCAInterview #businessschool #thedavinciinstitute

Tips on conveying tough news.

✨The third in Broadcat's series of investigations Q&A with Meric Craig Bloch is here! Jennifer May and Meric discuss the difference between an investigation and an interrogation, and Meric covers three approaches to interrogations.