JUSTIN Hochberg’s Post

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CEO, Virtual Brand Group ⁞ Scaling global revenue across Games, Brands & Content ⁞ CRO, IP Advisor, ROBLOX innovator ⁞ X-MSFT

Entertainment is now the #1 brand game category on Roblox, with the top ones reaching up to 20MM visits per month and an average playtime of 12 minutes. That's a staggering 2.9 billion minutes / yr. engagement for just one experience! To put this in perspective, the total time spent over an entire National Hockey League (NHL) season for every fan of all 32 teams who go to a 20K seat stadium game is 1.5B minutes OR only ~ 50% of the RBX game time. As marketers, we understand that time is everyone's rarest commodity and the only constant. Can anyone afford not to lean into the new social gaming trend disrupting media? #marketing #consumers #advertising #innovation

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