Jo Bird ✨’s Post

💡Some marketing agencies are hesitant to utilise billboard advertising, citing the challenge of tracking or measuring the campaign’s success. However, this perception is not entirely accurate. By integrating a unique phone number or a distinct code within the advertisement, it becomes feasible to monitor and quantify the outcomes effectively. ✅ This method can provide valuable insights into the campaign’s reach and impact, allowing for a more precise assessment of its effectiveness. Moreover, such data can guide future marketing strategies, ensuring that billboard advertising becomes a measurable and results-driven component of the marketing mix. Alternatively, you could create an ad purely for brand awareness without tracking as the example below via Waitrose & Partners and Saatchi & Saatchi UK, which: ✔️ Became a taking point within the local community. ✔️ Received free press coverage ✔️ Being shared on social networks via users like myself outside of the ad location👏🏾 #digitalmarkeing #marketing #billboard #advertising #adspace #brandawareness #publicrelations #pr

A masterclass in simple but creative OOH! This billboard promotes season 3 of Abbott Elementary, an award-winning mockumentary show following the staff of a Philadelphian public school. As much as 3D tech is cool, this being tactile and a great example of comms goes beyond that for me. It's all the things you want from an OOH campaign: Creative. Eye-catching. And, best of all, it has people talking.

There are days when your team surprises in you - in the best way. Clearly, there are days when the opposite happens(!), but let’s stick with the positive. Things are rolling so fast at RNIB these days on the social change front, and across the board, it is hard to keep pace with the momentum being generated. Seeing final creative for the innovative, interactive, inspiring (keeping that alliteration going), Alt Alts campaign, created alongside MullenLowe UK was one of those days - giving me a late Friday afternoon lift in a hastily grabbed catch up. I believe in the importance of evidence based approaches, but I think instinct is such an underplayed aspect of brand, campaigning, communications and social change generally - I had a feeling that this was a campaign with a certain kind of alchemy and was glad to be proved right by the response. I am so proud of the team for the way in which this text-driven campaign - which presents descriptions of some of the most iconic moments in the world, such as The Beatles crossing Abbey Road, to show how alt text builds inclusion for blind and partially sighted people and is something we can all do - has taken off; now named in the top five campaigns globally in AdForum. Great to see we are sitting alongside the fabulous ‘Assume That I Campaign’ by Coordown, which challenges perceptions of people with Down Syndrome - which has behaviour change insights at its heart, as well as some ‘kick-ass’ creativity. We are on a bit of a journey with behaviour change ourselves and looking at how people can build more equitable communities for people with sight loss. Ads like this one can only lift up the whole sector and help everyone learn what drives change and action - especially in a rapidly evolving world. ❤️ The Alt Alts campaign builds on work we have carried out to engage big brands on social media, like Innocent and Uber Eats, in using alt text. Now we are urging MPs to join the debate, with Wes Streeting, Shadow Secretary of State for Health and Social Care among others hearing the rallying cry and championing alt text. This layering and amplifying of activity is also important to real social change. Off on holiday now - hoping to be further positively surprised when I get back. 🤞 Well done Martin Wingfield + Lorna Forbes. #Creativity #Advertising #Sightloss #SocialChange #BehaviourChange

John Lewis’s Christmas ad has achieved the brand’s highest effectiveness score since its 2020 effort, according to data from System1. However, the ad fails to make the top 10 in System1’s Christmas ad effectiveness rankings for 2023 to date, achieving 3.6 stars. System1 rates ads from one to 5.9 stars, a measure that predicts their potential to drive long-term brand growth and market share. What do you think of this year’s John Lewis ad? #JohnLewis #Christmas #adverts #branding #Awesomesauce

Ever wondered what goes on behind-the-scenes of a campaign by krow? Emily Cliff, krow's Business Director, speaks to Creativepool about the process involved in producing Snug's first ever OOH campaign. Whether it's the Brief, developing the idea or the production process you are most fascinated by, you can learn more about what's really involved #BehindTheIdea here: https://lnkd.in/gwDwWjuS #CampaignsByKrow #OOHCampaigns #Snug

ICYMI: Andrew Tindall: what a shame that more marketers aren’t using OOH to build brands (Ocean Outdoor): Interview with Andrew Tindall, Senior Vice President of Global Partnerships of System1. To get there, we need to dramatically change the creative to achieve lasting effects. It needs to become more “right-brained”. Cultural, emotional, human. It needs to become broadly interesting and enjoyable. The best way to achieve this is often ensuring your creative is […] #DOOH #digitalbillboards #digitalsignage

75Media’s billboard advertising costs in UK 2024 (75Media): In this article... How much does Billboard Advertising cost? Billboard size. What About Digital Billboard Formats? How Long Should You Rent a Billboard For? Are There Other Pricing Factors to Consider? Leveraging Classic and Digital Billboards – The Benefits of OOH OOH Media is Engaging OOH Media Can Drive Assisted Conversions Online What Do Classic […] #DOOH #digitalbillboards #digitalsignage

FYI: Andrew Tindall: what a shame that more marketers aren’t using OOH to build brands (Ocean Outdoor): Interview with Andrew Tindall, Senior Vice President of Global Partnerships of System1. To get there, we need to dramatically change the creative to achieve lasting effects. It needs to become more “right-brained”. Cultural, emotional, human. It needs to become broadly interesting and enjoyable. The best way to achieve this is often ensuring your creative is […] #DOOH #digitalbillboards #digitalsignage

FYI: Andrew Tindall: what a shame that more marketers aren’t using OOH to build brands (Ocean Outdoor): Interview with Andrew Tindall, Senior Vice President of Global Partnerships of System1. To get there, we need to dramatically change the creative to achieve lasting effects. It needs to become more “right-brained”. Cultural, emotional, human. It needs to become broadly interesting and enjoyable. The best way to achieve this is often ensuring your creative is […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Andrew Tindall: what a shame that more marketers aren’t using OOH to build brands (Ocean Outdoor): Interview with Andrew Tindall, Senior Vice President of Global Partnerships of System1. To get there, we need to dramatically change the creative to achieve lasting effects. It needs to become more “right-brained”. Cultural, emotional, human. It needs to become broadly interesting and enjoyable. The best way to achieve this is often ensuring your creative is […] #DOOH #digitalbillboards #digitalsignage