I want to shop where I can relax, meet and catch-up with family and friends - and I'm not alone!
Traditional shopping centers used to be failing single dimensions spaces and led to places, like The Kings Mall in Hammersmith, with vacant units and plummeting footfall. The pandemic only exacerbated these challenges.
But now in the case of The Kings Mall there has been a remarkable transformation led by Ingka Centres, Ikea's property arm, which has breathed new life into this space. An investment of £170 million has created a bustling community hub where residents, workers, and visitors can gather, dine, shop, and socialize. What was once a shopping center is now a multi-dimensional destination.
The shift to experiential retail has been building for years, but now we're really seeing it take off in many locations in Europe. It's a new era for bricks and mortar. In the Netherlands, the Westfield Mall of the Netherlands has emerged from the Leidsenhage shopping center, providing an extensive array of retail, entertainment, and food & beverage choices. Even France is not far behind, with the reimagined La Part-Dieu in Lyon, now Europe's largest downtown shopping center, featuring a cinema complex, climbing facilities, hanging gardens, shops, and restaurants.
At the core is the need for retail managers’ to look to how you encourange the community visiting, more often, staying longer, spending more money, and feeling safe while having memorable experiences.
And I believe we play a key role, we need to ask the questions, "how do we become more relevant and what are emerging needs - could they be mental health support, large-format adventure playgrounds, a library, a spa? How do we integrate customers’ routines to create a legacy for the future?"
Prior to MAPIC World 2023, find out about the trends shaping the future of shopping centres, including the rise of mixed-use developments, entertainment-focused experiences, and the integration of digital technologies. Learn how developers and owners are reimagining these spaces to create dynamic destinations for shoppers.
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How the shopping centre is transforming
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