Review 2023 / outlook 2024: Last year, significant progress has been made at the urban regeneration project Westfield Hamburg-Überseequartier - Several key partners have been brought on board and the letting rate for the retail, gastronomy and leisure sectors, especially all entertainment and cultural offerings, is now over 90 percent.
The retail, dining and leisure sectors (including a cluster for doctor's offices) will comprise a total of around 170 concepts. A particular characteristic of URW's leasing strategy is the establishment of a brand and product mix that includes famous global brands and national players, as well as more individual concepts and local champions. A primary goal is to bring concepts to Hamburg that are not yet represented in the city centre, the entire city area, or even in northern Germany. Rental partners who are not yet represented in the city centre have been brought on board for around two thirds of the area let to date.
Examples of these concepts that do not yet exist in the city centre include Breuninger, Lego Discovery Centre, Port des Lumières, Stradivarius, Oysho, PME Legend, Karl Lagerfeld, JD Sports, Hobbs, Phase Eight, Luis Trenker and DJI Hasselblad.
The highlights of leasing activities in 2023:
- Rhubarb Hospitality Collection, the central flagship partner for the fine dining cluster, has been announced and will open the South American restaurant Elemente and the Air Bar, 13th floor with access to the viewing terrace.
- With Pesca, an impressive fish and seafood experience restaurant, is celebrating its market entry in Germany.
- In addition, contracts were signed in the dining sector with EL&N London, #Lolas, #Galactic, New York Bagel Bar GmbH and for the special street food cluster "The Kitchen" with #BabyGoat (bar), #BearClaw (burgers, sandwiches and salads), #Chingu (Korean fried chicken), #Chay (vegan), #ZushiMarket (sushi), #Poori (Indian street food), #Spießig (premium kebab) and Cucina by Ciao Bella Ristoranti (Italian)
- The retail offering has been strengthened by partnerships with global brands such as Tommy Hilfiger, Calvin Klein, KARL LAGERFELD, SEPHORA, #Intimissimi and Calzedonia Group.
- Karo Kauer Label GmbH, Dr. Martens plc, Luis Trenker, VIU Eyewear, SWAROVSKI, Pandora, LAKRIDS BY BÜLOW, DJI, #ParfümerieSchuback, PME Legend American Classic, NZA New Zealand Auckland, #PhaseEight and #Hobbs ensure a further differentiation of the brand mix.
As anchor tenants, Breuninger, Inditex with five stores, including one of the largest ZARA SA flagship stores, H&M, MANGO, Thalia Bücher GmbH, #INTERSPORTKnudsen, REWE as well as Port des Lumières, LEGO Discovery Centre Hamburg and KINOPOLIS Management Multiplex GmbH have long been confirmed.
Read more:
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#reinventbeingtogether #hamburg #ueberseequartier #westfieldhamburgueberseequartier #urw #urwgermany
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3moOne of the most beautiful buildings and spaces in all of Raleigh. Can’t wait to see it complete!