Kantar Media’s Post

Kantar Media launches Campaign Audience Validation™ in Spain. A great tool for agencies and advertisers to gain greater control of their campaigns with a unified view of de-duplicated audience reach and frequency. #Kantar #KantarMedia #AudienceMeasurement #Media #Campaigns #Spain

A big congrats to the BBC World Service Audiences Team for winning an award for its 'Global Audience Measurement' project at the Quirks Marketing Research and Insight Excellence Awards. Also, well done to all the other winners and finalists. What is the Global Audience Measure (GAM)? It is an annual update of how many people are consuming the BBC weekly for ALL services in ALL countries across ALL platforms (TV, Radio, website and social media). In 2023 it included reach data from 247 countries/ territories, over 200,000 respondents and over 1.6 billion data points! It plays a crucial role demonstrating ROl. However, it is far more than a performance tool. It has played an important role in shaping strategy and has been designed to track market and behavioural trends, so that the data can not only help answer the questions of today but also of tomorrow. #bbcnews #bbcworldservice #impact #insight #QuirksAwards #marketresearch

Parvati Vaish, SVP, Director of Analytics at Havas Media Network, discussed how the agency approaches attention and why standardization and quantifying audience attention are two big trends to watch. Link in the comment below. #attention #attentionmeasurement #attentionmetrics

Andrew Bradford I must vehemently support Brian Jacobs on using established proper terminology, definitions and derivations. Truth will always win ultimately. You can and surely must "win" to maintain integrity. Next you will advising us that Kantar Media measures "impressions", historically aka OTS or gross impressions based on a persons based meaningful proximity (in the view-ability/audibility zone) to media content or ads. However, in the US at least, 'impressions' has become a completely nebulous term merely reflecting the most beneficial basis for the media vehicle or user. Here it can mean anything from device based, content- rendered-counts (aka MRC's so called, "viewable impressions"), i.e, no OTS; to what Route Research Ltd. has described as "realOTS" (historically correct!); to persons based Eyes/Ears-On or contacts; and now "attention impressions", each of which have vastly different relevance and relation to content value and/or creative ad effects for any media vehicle. The numbers for each of these levels are also vastly different of course. Cross-Media Measurement should not be confused with Cross-Platform Measurement although sadly you are not alone on this one.

Do you need to stay on top of the latest news in the audience measurement industry to deliver impact for your organisation? 📩 Subscribe to our newsletter Audiences Unlocked and receive in-depth analysis from our audience measurement experts monthly: https://lnkd.in/d-dDEpWX #AudiencesUnlocked | #Experts | #AudienceMeasurement

How the early adoption of Cross-Media Audience Measurement gave the Brazilian market the edge? This is precisely what Melissa Vogel, CEO of Kantar Ibope Media answers in this case study as she dives into the key role momentum played in the success cross-media audience measurement is having in that market. ➡Read the piece here: https://lnkd.in/eWPgsQZc #Brazil | #AudiencesMeasurement | #AudiencesUnlocked

How is Comscore ensuring we are bringing the best data sources together to provide reliable audience measurement to our clients and the industry? Check out this discussion I had with Andy Plesser at the CIMM Summit (thanks for the time, Andy!), and reach out if you’d like to learn more!

A prime example of cross-media audience measurement's value. 🔎 We are having a deep focus on Brazil, a market in which leading companies such as Globo and SBT are already seeing the benefits of measuring audiences on all screens and all platforms. Inside Video 2023 merges cross-media data on Brazilian audiences with analysis of multiple formats, players and devices. ➡ Download your copy of the report here: https://lnkd.in/e_Y7Qz_V #Brazil | #Viewing | #CrossMediaAudienceMeasurement | #AudiencesUnlocked

Hear what (Avinash Sahu - Head of Media Intelligence & Investments at Entropia - Part of Accenture Song) has to share about our OOH Audience Measurement and Impression Multiplier playbook. 📊 Gain invaluable knowledge to optimize your OOH campaigns and reach the right audience effectively. Don't wait, get your hands on the playbook now 📚 >> https://bit.ly/44THqhV #OOHMeasurement #ImpressionMultiplier #DownloadNow