Kantar's Senior Director, Creative & Media Solutions, Duncan Southgate chatted to Performance Marketing World's Joe Arthur in Cannes. Listen to their conversation, spanning "Brandformance" strategies, the role of AI in ad measurement, and the rise and rise of attention metrics: https://loom.ly/WYfDxd8
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AI continues to blow my mind 🤯 We have an incredible partnership with Alison AI and it creates absolute magic..!! Learn more below about how we can help your advertising go into orbit with this amazing technology 😃 #aiadvertising #aisolutions #aimarketing #ai
Creative analysis technology that fills in the gaps! 🎨 Alison identifies key elements that affect the success of your creatives, such as characters, colours, sounds, text, and more. With full-funnel data, you can now dive deep into the performance of each of these elements and find what resonates with each audience. No more guesswork, more focus! BEME's new partnership with Alison AI allows your business to take your advertising tot he next level. Get in touch today - https://lnkd.in/d8f9tAk #AI #Advertising #Data #Creative #Marketing
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2024 is set to be a transformative year for the marketing and media landscape. From the growing impact of AI, to culture wars that increasingly have brands in the crosshairs, to regulation that has the potential to reshape the entire industry, marketers will need to quickly adapt in a seemingly ever-evolving landscape. To help prepare, our Havas Media Network team pulled together a few predictions on what the year ahead could have in store for marketers. Great thinking and collaboration from Catharine Pierce Liza Rozenberg Alex Stoller Juliet T. Will Davidson Bobby Metcalfe. #marketing #media #ai #advertising
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AI 🤝 Data driven marketing Here's how AI and social listening can transform your marketing strategy. https://ow.ly/YRYL30sCNu5
Council Post: Artificial Intelligence And Marketing—The Perfect Match
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👨💻CreativTechnologist - Innovation& Strategy// 🤖Creative Technologies// 🔗 Metaverse & NFTs// 🕹️Augmented Reality & Virtual Retail //🧑🚀 Technology Speaker// 🧑🎤Tech Luxury Retail
🤖🥸 AI-generated content can be a game-changer for effective communication in the digital age. By tailoring content to highlight accomplishments and policies, AI offers a compelling way to engage audiences. In a world driven by quick, digestible visuals, this technology ensures a consistent and clear message. Let's embrace AI to shape public perceptions and elevate the discourse around critical issues. #AI #Communication #DigitalTransformation
Opinion: It’s Time for the Biden Campaign to Embrace AI
huffpost.com
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Are you ready to ride the AI marketing wave? 🌊 This year, Artificial Intelligence is taking the lead in shaping the landscape of digital marketing. From personalized customer experiences to data-driven insights, AI is redefining the way brands connect and engage with their audiences. 📈 Don't forget to LIKE and SHARE this post to someone who might need it!
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From navigating intricate dashboards like pilots to mastering the vast landscape of AI... Media buying isn't what it used to be. 😲 Wondering what this shift means for your ad strategy? 🤔 Dive into the revolution with our latest blog article. 🚀Uncover how to stay ahead in the AI-driven ad world. Link in comments👇
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📧 Email subscriptions are crucial for media companies, serving as the lifeline for direct reader communication, loyalty, and essential revenue. Yet, many news websites persist with outdated email collection methods. 💡 In our latest article, we delve into innovative strategies to supercharge newsletter subscriptions. By harnessing the power of predictive analytics and sentiment analysis, we uncover smarter approaches to engage your audience. A special shout-out to - The New York Times, Condé Nast, and Spotify - for leading the way with their smart use of AI. 🚀 Read more about the future of email subscriptions and AI-driven strategies in our latest article 👉 https://shorturl.at/uCHIM. And don't forget to sign up for the newsletter to stay updated with the latest trends, strategies, and hacks for keeping your publication relevant in the age of AI! #mediaindustry #emailsubscriptions #aiinnovation #predictiveanalytics #sentimentanalysis
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Despite the rise of AI in the media and communications industry, the impacts that the software will have in the long-run continues to be a great unknown. In a reflection featured on AdNews Australia, Assembled Media Managing Director, Zac Chapman, talks about the different challenges and opportunities that AI presents to media agencies, and what it means for their entire industry. Read the full piece by clicking the link below 💭 https://lnkd.in/gPtCWcdu
Perspective - Embracing AI for operational excellence and industry evolution - AdNews
adnews.com.au
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Ad Age 2024 Industry Trends are out. Walrus CCO Deacon Webster prediction: "We’re heading toward an industry where there are only two types of ad agencies: VML/Accenture-type behemoths that differentiate themselves around pipes, heft, AI, data, reporting, optimizing, price—everything BUT the creative product—and independent shops whose bread and butter will be to experiment and push creativity forward in a highly customized way. I see continued trouble for the mediocre middle." https://lnkd.in/gRH-G53T
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