🔥 Kara Redman’s Post

Check out the marketing based roles that Kara is highlighting in her below post.

Market promotion# In the context of "market promotion," the term refers to the comprehensive strategies and activities a business uses to communicate the value of its products or services to potential customers, Market Research: Understanding the target audience, including their needs, preferences, and buying behaviors, to tailor promotional efforts effectively. Segmentation and Targeting: Dividing the broader market into smaller segments based on specific criteria (e.g., demographics, geography, behavior) and focusing promotional activities on the most promising segments. Positioning: Crafting a distinct image or identity for the product or service in the minds of the target audience, highlighting what makes it unique compared to competitors. Marketing Mix (The 4 Ps): Product: Defining what the product or service offers, its features, benefits, and how it meets the needs of the target market. Price: Setting a price point that reflects the product's value, is competitive, and appeals to the target market. Place: Ensuring the product is available where the target customers are, whether in physical stores, online, or both. Promotion: Using a combination of advertising, sales promotions, public relations, and other techniques to communicate the product's value. Advertising Campaigns: Developing and executing advertising campaigns across various channels (TV, radio, digital, print) to create awareness and persuade potential customers. Sales Promotion Techniques: Implementing short-term tactics like discounts, coupons, special offers, and contests to encourage immediate purchases or trial. Public Relations (PR) Efforts: Managing the brand’s reputation and building relationships with the public, often through media coverage, press releases, and community engagement. Digital and Social Media Marketing: Leveraging online platforms to reach and engage with the target audience through content marketing, SEO, social media advertising, and influencer partnerships. Trade Shows and Events: Participating in or hosting events to showcase products, interact with potential customers, and build industry connections. Partnerships and Alliances: Collaborating with other businesses or influencers to co-promote products or services, reaching a broader audience. #Purpose: To create a unique identifier for your brand or campaign. #Example: Nike’s #JustDoIt is a brand-specific hashtag that reinforces their slogan and encourages user-generated content related to their brand. #Usage: Encourage customers to use the hashtag in their posts, which helps create a community around your brand and increases visibility. #Purpose: To promote a specific marketing campaign, event, or product launch. #Example: Coca-Cola's #ShareACoke campaign encouraged people to share their experiences with personalized Coke bottles. #Usage: Use the campaign hashtag consistently across all promotional materials and encourage followers to use it when they participate in the campaign.

Understanding customer behavior is key to delivering targeted messaging in today's competitive QSR landscape. Discover how Jack in the Box tapped into Foursquare's audience intelligence to drive a whopping 1.3M+ restaurant visits with dynamic OOH ads. By targeting fast-casual restaurant goers, they hit the bullseye with tailored messaging, proving the immense potential of strategic data activation. Read more about OOH in this The Drum article: https://lnkd.in/ev-m-4cT #qsrmarketing #JackintheBox #Foursquare

Wavemaker India, part of GroupM, has recently bagged the integrated media mandate for Taco Bell, the well-known American fast-food chain that offers Mexican-inspired cuisine.  The account will be handled out of Wavemaker’s Delhi Office. The agency will be responsible for developing and executing innovative media strategies across various online and offline channels. The partnership will focus on bolstering Taco Bell's brand visibility and establishing the brand as a leading player in the rapidly growing Indian fast-food landscape.  Speaking about the partnership, Kunal Malhotra, Chief Marketing Officer, Taco Bell said, “We are delighted to partner with some of the best minds at Wavemaker as we set out to build Taco Bell as one the most loved QSR brands in India. We are sure that with the media prowess at Wavemaker, we will together establish Taco Bell as food which the new generation of Indian consumers love, by giving them a Loaded with More experience -  with Taco Bell Food as well as our communication. Taco Bell in partnership with Wavemaker, recently launched its latest large-scale campaign ‘Loaded with more’, showcasing the brand's commitment to delivering Mexican-inspired cuisine. Orchestrated by Wavemaker and brought to life by the creative powerhouses Media.Monks and Creativeland Productions, the campaign encourages consumers to explore new offerings like the Loaded with More Crispy Chalupa Taco or the 7-Layer Burrito. Commenting on this partnership, Ajay Gupte, CEO – South Asia, Wavemaker, “We are excited to welcome a dynamic brand like Taco Bell to our family. We are thrilled to explore new opportunities and build innovative strategies that resonate with Taco Bell's unique vision. By fusing our expertise with their bold spirit, we're confident of creating something truly exceptional.” Shekhar Banerjee, Chief Client Officer and Office Head for West, North & East, Wavemaker India stated, “Taco Bell isn’t just about food; it’s about creating memorable, engaging experiences. Winning this mandate is a call to unleash unparalleled creativity and collaboration that Wavemaker is known for. Our debut large-scale campaign, ‘Loaded with More,’ exemplifies this vision. Our media strategy for this dynamic brand was focused on maximizing mental availability in a high cluttered category and sparking conversation and 'wow' factor that truly resonates with consumers. We will continue to harness diverse channels, our exclusive partnerships and platforms for Taco Bell."    

The Secrets of Starbucks' Social Media Marketing Strategies Step into the captivating world of Starbucks' social media marketing and unveil the secrets behind their unparalleled online success. Picture this: you're scrolling through your feed, and a mesmerizing Starbucks post stops you in your tracks. Have you ever wondered how they do it? How Starbucks weaves its digital magic to engage millions effortlessly? From TikTok teasers to YouTube shorts, we explore how Starbucks crafts its unique social media blend to resonate with diverse audiences worldwide . TikTok: Captivating the Attention of Gen Z On TikTok, Starbucks has successfully tapped into the creativity and trend-driven nature of Gen Z. Their videos showcase visually appealing and relatable content, featuring popular challenges and user-generated content. The brand also leverages popular songs and dances to create viral moments and engage with their audience effectively. Instagram: Aesthetic Appeal and User-Generated Content Starbucks' Instagram feed is a visual delight, featuring beautiful images of their products, cozy coffee shop ambiance, and artistic latte art. But what sets them apart is their incorporation of user-generated content. They encourage customers to share their Starbucks experiences using branded hashtags, creating a sense of community and fostering brand loyalty. YouTube Shorts: Bite-Sized Engaging Content In the era of short attention spans and quick consumption, Starbucks utilizes YouTube Shorts to deliver bite-sized content that captures viewers' interest within seconds. They leverage storytelling, humor, and visual appeal to engage with their audience and leave a lasting impression. 1. Consistent Branding: Starbucks maintains a cohesive brand image across all social media platforms, ensuring their messaging and visual identity aligns with their core values. 2. Engaging with User-Generated Content: Starbucks encourages customers to share their experiences through user-generated content, creating a sense of community and fostering brand loyalty. 3. Timely and Relevant Content: By aligning their posts with trending topics, events, and holidays, Starbucks captivates their audience and stays top-of-mind. 4. Emotionally-Driven Storytelling: Starbucks showcases their commitment to social responsibility and sustainability, tapping into emotions and inspiring their audience. 5. Diverse Video Content: Starbucks utilizes YouTube and YouTube Shorts to share a variety of video content, from creative advertisements to behind-the-scenes glimpses, enhancing brand visibility and engagement. #marketing #brandawareness #branding #communication #socialemediamarketing

OOH advertising offers a physical, personalized, and impactful way to engage with consumers in their everyday lives, driving real-world outcomes for your brand. To make a lasting impression, elevate your marketing strategy with these four tactics: Audience Targeting, Dynamic Creativity, Proximity Targeting, and Measurement. Whether you're in QSR, retail, hospitality, or any other industry, there are many ways to harness the power of OOH advertising to connect with your audience and boost brand awareness and sales. #OOH #SalesTactics #Advertising

Conagra Brands’ Birds Eye plays Moneyball in their CTV strategy – some lessons you can learn A recent AdExchanger interview with Birds Eye frozen vegetables’ marketing activation leadership shed light on the ways many brands take a creative approach to digital strategies, out of necessity (article link in comments). Necessity because they don’t have unlimited budgets, nor have they invested in gathering 1st party data (1PD) for brands in center store or the frozen food section. Frozen puts some limits on their Ecom play, but is a key attribute their insights team has uncovered. The lack of 1PD is interesting, not surprising. Several years ago, ConAgra was one of the first IT orgs that experimented with CDPs, a technology that today’s marketers understand requires 1PD to be properly utilized. I was puzzled in 2020 when I heard they had already tested a couple CDPs, knowing they had very little 1PD even for the larger brands in their portfolio. If you build it, they will come? CPG leaders like P&G, Unilever, Nestle’, Kellogg and a few others have aggregated 1PD for years, at great expense but for the most part, to great competitive advantage. Dimensionalizing this data with behavioral, demographic and psychographic attributes leads to better audience creation, segmentation, activation, measurement and optimization. Marketing effectiveness with efficiency as a by-product. The next tier of CPG clients, such as ConAgra or even companies like Tyson where 1PD was too great an investment, were forced to do more with less. Make their money work smarter and harder. The client talks about buying CTV inventory over linear due to cost savings, better frequency control, and increased efficiency. Targeting is not based on 1PD as much as it leverages insights about the advantages of “flash” frozen vegetables over fresh and canned: convenience for busy parents, better taste vs fresh vegetables that have gone bad, consistency, etc. Social video influencers were selected to reinforce these category dynamics, linked to shoppable media. ConAgra’s north star remains Prof Byron Sharp’s Laws of Brand Growth (How Brands Grow), so the CTV buying is also not overly targeted to ensure broader mental availability of their product in the minds of consumers. It’s also less expensive than super-targeted campaigns. QR codes are on their radar – companies like Flowcode are showing that 1PD collection and consumer engagement are possibly affordable again, and thriving. Greater marketing personalization is here, but for some CPG clients, the juice isn’t always worth the squeeze. Budget constraints are a huge limiter. That said, they rely on a good/better/best approach where they learn a bit more each time they activate and (hopefully) measure. Leverage Click & Collect for Ecommerce, especially for frozen. Prioritize efficient reach. Use a mix of tactics to claim your differentiation in market. Measure. Optimize. Repeat. Play moneyball. #cpgmarketing #ctv #adtech

In the fast-moving consumer goods (FMCG) industry, the marketing and advertising landscape is continually evolving. Several key trends are shaping the industry's approach to reaching consumers effectively: *Digital Transformation: The FMCG sector is increasingly leveraging digital platforms for marketing and advertising. E-commerce platforms, social media, and influencer marketing play crucial roles in reaching and engaging consumers. Brands are investing in online campaigns and partnerships to enhance their digital presence. *Ephemeral Content: Short-lived and engaging content, such as stories on platforms like Instagram and Snapchat, is gaining prominence. FMCG brands are creating temporary, visually appealing content to capture consumer attention in a brief yet impactful manner. *Personalization: Customized and personalized marketing is a growing trend. Brands are utilizing consumer data to tailor advertising messages, offers, and product recommendations. Personalization enhances the relevance of marketing efforts and fosters stronger connections with consumers. *Sustainability Marketing: Consumers are increasingly conscious of environmental and social issues. FMCG brands are integrating sustainability into their marketing strategies, highlighting eco-friendly practices, ethical sourcing, and the overall environmental impact of their products. #wearereadytoexpandyourbusiness #wearefastandserious #fmcgstore

🚀 Our marketing goal for 2024 might surprise you. While most brands prioritize brand awareness, for us at Bold Bean Co., it’s all about NPS (Net Promoter Score)—or as we like to say, "Building nationwide bean obsessives." 🌱 Last year, we discovered that over 20% of our consumers found us through word of mouth. Which we LOVED. The process is simple: Consumer buys Bold Bean ➡ We make them LOVE BEANS ➡ They rave about us to their friends. This is the dream, right? ✨ But it's also a strategy that only works when you’re that exciting new brand everyone’s buzzing about. And if there’s a year to go all in, 2024 is it. Here’s how this focus is shaping our 2024 marketing strategy: 🍽️ Recipe content designed for SAVES, not just reach. We want people to actually try our recipes, not just scroll past them. 🎁 Surprise & Delight initiatives for our online customers. Think exclusive merch, sneak peeks of new products, and curated recipe cards—six months ahead of launch. 🛠️ NPD tailored to industry influencers. We developed our Borlotti bean exclusively for independent shops, giving deli and farm owners something special to talk about. The response has been incredible. The amount of messages like this one fills me with confidence that we’re on the right track. 💪 But here’s where we’re challenged—MEASURING NPS. When we survey our most engaged customers through our channels, the scores are sky-high. 🚀 But when we step outside into the broader world (using the brilliant Vypr), the numbers take a nosedive, which can be demoralizing for the team. 😓 We want to know what NPS looks like for those buying us in grocery stores—the primary way Bold Bean Co. is purchased. But we also want to understand how we’re doing with our core fans. So, LinkedIn community, I need your insight: What does a good NPS look like in the FMCG space? And more importantly, how do you measure it effectively? 🤔 #marketing #NPS #FMCG #customerexperience #BoldBeanCo

As a technology and infrastructure expert, I suggest leveraging data to create seasonal offerings that tap into customers’ needs and wants. Utilize social media for promotion to generate exclusivity & anticipation for the new product. Further combine this with holiday-themed visual merchandising, strategic partnerships & influencers to capture consumer attention during the festive season! #SeasonalMarketing #HolidayShopping #DataAnalytics