Karen Nelson-Field PhD’s Post

We are delighted to announce the opening keynote speech at the Advertising: Who Cares? summit on September 12th will be by Lucy Jameson, Co-Founder, Uncommon Creative Studio.   The Who Cares? movement was started to promote the multi-disciplinary craft skills that built the advertising industry; skills which are still highly relevant in today's online world but which are now under threat from the focus on often meaningless media metrics.   Creativity is at the heart of Uncommon's offering in branding and advertising; an approach that led to the agency winning no less than 19 new accounts in 2023, and to it picking up multiple awards at this year's Cannes Lions.   With offices in New York, London and Stockholm and clients including British Airways, Monzo, B&Q, ITV, H&M and Google, Uncommon is an example of how a focus on creative excellence can drive business success.   As Uncommon's Co-Founder, Lucy will set the scene for our five workstream leaders, each of whom will be proposing creative solutions to the key topics the industry faces.   Brian Jacobs, who started the ‘Who Cares?’ movement with Nick Manning said: "We've always been clear that for positive change to come to the industry it needs to be driven by those in the business today, who put creative thinking at the heart of what they do, be that in the creation of commercial content, or in where that content is placed and evaluated. Lucy and her agency, Uncommon embody these qualities. We are delighted she's agreed to open our event."   Lucy will be followed by the author and consultant Michael Farmer (on business models), Jenny Biggam, Owner of the7stars (on trading, transparency and trust), Denise Turner, CEO of Route Research (measurement and accountability), Crispin Reed, Founder, Skyscraper Consulting (recruitment and well-being) and Ebiquity's CSO Ruben Schreurs (brands and journalism).   We will be announcing other high-profile speakers in the coming days.    Tickets to the event, to be held at The Royal Society of Arts from 1.30pm on September 12th can be purchased from our website: https://lnkd.in/dykpRRKP    More information from Brian Jacobs at [email protected] or Nick Manning at [email protected]. #whocares

The event that grew out of a few blog posts, and the industry passion of both Brian Jacobs and Nick Manning, is shaping up. If you want to be involved, here is the website where you can sign up: https://lnkd.in/eyvz8rce I deeply care about advertising. I grumble about it in my own MediaPost column, but I do so out of love... This event, or perhaps: these conversations are not only worth having, but crucial. Get involved! #marketing #advertising #advertisingwhocares #media #marketingprocurement

We’re thrilled to share the coverage we’ve received for our analysis of this year's winners at the Cannes Lions International Festival of Creativity. Our insights emphasize the resurgence of humor in advertising, with 75% of US and UK winners incorporating humor, a significant increase from 53% last year. This shift has led to a notable improvement in ad effectiveness, as highlighted by the star ratings on System1’s Test Your Ad platform. Read the full articles to dive deeper into these trends and discover why humor is taking center stage once again: The Drum - What 15,000 consumers actually think about Cannes Lions winners: https://hubs.la/Q02Df5SY0 Marketing Beat - Who’s laughing now? Humour blows purpose out of the water at Cannes: https://hubs.la/Q02Df5TT0 LBBonline - Little Black Book - Laughing Lions: The Jury Are Seeing the Funny Side: https://hubs.la/Q02DdH1B0 Research Live - System1 Analysis Finds Increased Humour in UK and US Cannes Lions Winners: https://hubs.la/Q02DdVT90

Heading to AdWeek APAC on Tuesday? Check out our Head of Strategy Georgia Leathart as she dives in to this vital debate on whether the advertising industry caused the climate crisis! Then make sure you stick around to see our MD Darren Stein join a panel to answer Can Generative AI Unleash Radical Transformation? #AdWeekAPAC #advertisingindustry #climatecrisis #ai

Creative quality contributes to nearly 50% of media impact far surpassing reach or frequency of touch-points. There is no magic formula to ensure optimal creative effectiveness, but we have identified five pillars that characterize the best campaigns tested by Kantar. Discover them here: https://lnkd.in/gTbKNx3H #Creative #Advertising #CannesLions2023

Creative quality contributes to nearly 50% of media impact far surpassing reach or frequency of touch-points. There is no magic formula to ensure optimal creative effectiveness, but we have identified five pillars that characterize the best campaigns tested by Kantar. Discover them here: https://lnkd.in/dQg7GPRx #Creative #Advertising #CannesLions2023

Creative quality contributes to nearly 50% of media impact far surpassing reach or frequency of touch-points. There is no magic formula to ensure optimal creative effectiveness, but we have identified five pillars that characterize the best campaigns tested by Kantar. Discover them here: https://lnkd.in/gJbbJS5k #Creative #Advertising #CannesLions2023

Championing UK's Creative Powerhouse At the prestigious Ad Association's LEAD conference, Culture Secretary Lucy Frazer underscored the vital role of the UK's advertising industry in the nation's economy. Emphasizing its influence and innovation, Frazer heralded a new era of advertising excellence and creativity. #advertisingandtheeconomy #AIinadvertising #collaborationfordigitalsafety #CreativeIndustriesVision #creativityinadvertising #CultureSecretaryLucyFrazer #Ethicaladvertising #LEADconference #onlinesafetyinadvertising #UKadvertisingindustry

Advertising : Who Cares? Agency friends who care about the future of #Adland, I’m pleased to spread the word about this grassroots initiative https://lnkd.in/gRKaAywz. The Blutui® Adland’s universal digital delivery platform™ team are aligned with the direction Brian Jacobs and Nick Manning have envisioned and happily leaned in to help. 5 focused workstreams have been confirmed, along with their committed leaders. Trading, Transparency and Trust | Jenny Biggam Founder, the7stars Business Models | Michael Farmer, Consultant and Author ('Madison Avenue Makeover' and 'Madison Avenue Manslaughter') Measurement and Accountability | Denise Turner, CEO, Route Recruitment and Well-Being | Crispin Reed, Founder, Skyscraper Consulting Sustainability, Ethics and Privacy | Ruben Schreurs, CSO, Ebiquity Do please volunteer to join one or more of these groups so that your views can be represented. It is straightforward to join from the site; if you have any problems you can contact Brian and he’ll pass your details to the relevant leader. A Summit is booked at Royal Society of Arts (RSA) in London on the afternoon of September 12th. All details are on our site, where you will also be able to book tickets in the next few days. -Registration from 1.30pm (no lunch, so eat first!) -Formal presentations and discussion 2pm - 6pm -Bowl food and drinks 6pm - 8pm This is an event without sponsors, underwritten by Brian and Nick and funded entirely from ticket sales. We are doing it this way to encourage an event free from any sponsor distractions or pressures. We will sell a maximum of 140 tickets which will include a networking food and drink period after the formal presentations and discussions. We think this is important, we want to encourage a positive and open discussion in which all voices can be heard and everyone can participate. We suspect tickets will go quickly based on enquiries to date. We will start a waiting list in case any places open up. We are unable to offer any refunds but if you buy a ticket and are unable to attend you can pass your ticket on to a colleague, as long as you let us know. If we make any surplus on the day we will make a contribution to NABS, the advertising charity. We realise that many would like to attend but cannot for reasons of distance or possibly politics. We are going to record the whole event and are looking into the practicalities of live streaming it as well. Speakers will be the five workstream leads, plus a few high profile additional speakers. We will be announcing who these are in due course. Please continue publicising the #whocares movement to your networks, and to encourage people to join us, and (even better) to buy tickets when they go on sale TOMORROW🙌.