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For the first time ever, brands will spend more money buying ads on digital videos this year than on traditional TV, according to a new report from the Interactive Advertising Bureau (IAB). Read our recent blog post to learn more: https://lnkd.in/dZxvEjP3 #startio #ctv #iab #ctvadvertising #brands

Did you know viewers are 27.4 times more likely to click through online video ads than standard banners? 👀 Traditional ad banners are losing their impact, creating a revenue challenge for broadcasters in the dynamic world of online advertising. Curious about the solution? Dive into the details of our collaboration with Opt Out Advertising, where we've provided a solution for a dozen broadcasters. 🌐💡 https://lnkd.in/ekn_Tj2B #streamingmedia #videoads #onlineadvertising #broadcasters #publishing #revenuegrowth #JetStream

Reading ITV's latest press release the following phrase struck me: 'It (Planet V) is now the exclusive entry point for ITVX advertising, and handles over 99% of ITV’s digital ad bookings.' I have always championed self-serve ad platforms, having cut my teeth in the #Native space where self-serve was the norm, I then encountered the beast that is Meta’s ad platform. Both allowed #SME’s to flourish in the digital world where their smaller budgets often go unnoticed. There is a reason why some of the biggest #advertising businesses in the world offer self-serve and #ITV has tapped into that with an incredible £1bn in ad booking revenue in its first 4 years. Well done ITV! https://lnkd.in/eZAPvxqC.

OTT Advertising Examples: 10 Campaign Ideas Proven to Work - Discover effective #OTT #advertising examples and explore 10 #campaign ideas proven to work. Learn from these successful OTT ad examples. #OTTAdvertising

As viewers shift from traditional TV to digital platforms, social video advertising is set to surpass CTV ad spending for the first time in 2024, reflecting a broader trend of reallocating ad dollars towards high-growth, performance-driven formats. Regardless, it pays to invest in all mediums to maximize viewership. #CTV #AdSpend #SocialVideo #Advertising

Cinema advertising is bouncing back! With programmatic capabilities, advertisers can now bid and run ads on the same day. This means quicker turnaround and more flexibility for your campaigns. Now that advertisers can buy ads programmatically, clients who had not previously considered cinema ads are jumping on board. The ability to target specific audiences in real-time is a game changer. How is this impacting your ad strategy? Read more 👇 https://lnkd.in/gccCbsFZ #AdTech #Programmatic #DigitalAdvertising

Today, programmatic now accounts for three-fourths of all CTV transactions as digital video ad spending becomes more focused on performance-driven outcomes like sales, leads, and website actions. #AdSpend #Advertising #CTV #Programmatic

Digital video ad spending is increasingly driven by performance metrics. According to IAB’s annual report, business outcomes like sales and leads are now the primary KPIs for digital video success. This shift is evident as total digital video ad spend is projected to grow by 16% in 2024. While video was once seen as top-of-funnel marketing, its widespread use now makes it crucial for both top- and lower-funnel campaigns. Business outcomes rank high for measuring success across social video, online video, and CTV. (Let's continue to lower our focus on vanity metrics) #DigitalAdvertising #CTV #AdSpend

Digital video -including #CTV, #SocialVideo, and #DigitalVideo- is expected to pass linear for the first time, with revenue shifting 20% over the last four years. Audiovisual Digital spend are growing nearly 80% faster than media overall (hitting $63 billion). According to David Cohen, CEO of IAB, 2023’s ad spend was 52% linear and 48% digital, and the numbers are expected to flip in 2024, becoming 52% digital vs. 48% linear (IAB newly released 2024 Digital Video Ad Spend & Strategy Report). As David Cohen puts it in ADWEEK, “CTV has all the makings of an incredibly powerful marketing machine... Of course, digital video, CTV in particular, isn’t perfect. CTV CPMs can be much higher...It is much more efficient to buy linear television—in terms of human cost to execute the buys and the cost of buying cable television,” Cohen said. “I think the industry needs to move off of efficiency as a metric toward effectiveness or delivery of business results as a metric, and I think we’ll see an even greater acceleration of CTV in the future if we move that way.” ▶️ How’s your brand or agency managing effectiveness measurement and comparing Linear to Digital Video Results? 🤔 https://lnkd.in/dY_tzhx2

Connected TV may be the current favorite digital medium for retail advertisers – with Disney and Peacock among the video content providers that have partnered with retail media networks – but the audio is poised to make its move, with the support of those in radio marketing and ad creative. The numbers are working in audio's favor, according to eMarketer, which last year predicted that audio would account for 20% of digital media consumption in 2024. Now advertisers need to fall in line, as the Interactive Advertising Bureau projects audio will make up a disproportionately low 7.4% of ad spend this year.