Hey Sydney! Just 1 week until Kargo GM Robert Leach uncovers the power of CTV! Join him at Surly’s American Tavern to explore key findings from Kargo’s latest video ad research with Mercury Analytics + Metrixlab. Bites and bevvies to follow. Don't miss out! Register now - https://lnkd.in/ghZ-tYX7 #VideoAdvertising #Research #Sydney #events
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"We see incremental sales lift. Not incremental sales lift that falls off after the campaign. But it's sustained, because we've brought customers all the way through the funnel." Want to learn how Jeff Bell achieved his goals using CTV? Check out our newest webinar, in partnership with AdAge! Click the link in our comments for the full replay on-demand!
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Listen up! Taking care of our pets is a huge and highly competitive business. Which is Centriply's sweet spot--we're the partner you want when you're looking for a non-vanilla solution to reach those lucrative-yet-elusive prospects in a noisy and mature marketplace. We'll create you a custom, smartly layered CTV/OTT/targeted linear plan that finds that extra flavor your TV ad campaign needs. Audience-first. Data-driven. Location-based. Multi-market. Tell us how we can help--we're all ears! https://hubs.ly/Q02C7FRc0
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It's the upfronts and ADWEEK is reporting that buyers want clearer supply paths for CTV deals. FreeWheel can help with that. Here's how: https://lnkd.in/e667T_wv #FreeWheelEmp
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Listen up! Taking care of our pets is a huge and highly competitive business. Which is Centriply's sweet spot--we're the partner you want when you're looking for a non-vanilla solution to reach those lucrative-yet-elusive prospects in a noisy and mature marketplace. We'll create you a custom, smartly layered CTV/OTT/targeted linear plan that finds that extra flavor your TV ad campaign needs. Audience-first. Data-driven. Location-based. Multi-market. Tell us how we can help--we're all ears! https://hubs.ly/Q02C7HvT0
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If you're attending Cannes, join us on June 19th for an illuminating fireside chat and panel discussion featuring industry experts, including our very own Dave Clark and Andrew King, to get the latest insights into the ever-evolving CTV landscape. #canneslions2024 #streaming #ctv #adtech #ctvadvertising #streamingadvertising #digitaladverting
The future of CTV monetization will be in focus at our #BeetCannes summit on June 19. Thanks to our partner TripleLift for for the program with Dave Clark & Andrew King of TripleLift, Kate Jalkut GEICO, Aaron Sobol Unilever and moderator Justin Lebbon - more details here: https://lnkd.in/ehtW9hRT videos to appear this summer on Beet.TV
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It's the upfronts and ADWEEK is reporting that buyers want clearer supply paths for CTV deals. FreeWheel can help with that. Here's how: https://lnkd.in/e667T_wv #FreeWheelEmp
Buyers Ask to Prune Streaming TV Adtech Partners Ahead of Upfronts
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It's the upfronts and ADWEEK is reporting that buyers want clearer supply paths for CTV deals. FreeWheel can help with that. Here's how: https://lnkd.in/g2RKR73D #FreeWheelEmp
Buyers Ask to Prune Streaming TV Adtech Partners Ahead of Upfronts
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Anyone can win The Telly awards, if you pay for it. It’s the same with local Emmy’s (different from Emmy’s you see on national tv). A lot of bad production companies and ad agencies use these to fool potential customers. They don’t mean anything quality wise. I’ve worked for big ad agencies and there wasn’t a Telly an ady or a local Emmy in sight. If you want quality palmspringspropagande.com #advertisingagency #palmsprings #coachellavalley #adagency #marketing #palmspringspropagande
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Curious about Linear TV Analysis year-over-year? 📺 📈 📊 Here's our Analytics Team's Comscore Viewership Report comparing November 2022 to November 2023, broken out into four network type categories (#Entertainment, #Lifestyle, #News and #Sports). In addition to some very large increases in individual network viewership (including NewsMax, MSNBC, Great American Family, Aspire, Fox Deportes, and CBS Sports) – we continue to maximize the #ROI for our clients across all Linear Television #DirectResponse #DRTV #Analytics #LinearTV #Media #MediaBuying
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Embracing a global mindset and taking adaptive actions in the U.S. is essential for the successful transition to a multi-currency advertising marketplace.
It was great to see TiVo’s Fariba Zamaniyan joined by Jeff Eales from Sky Media and David Evans from NBCUniversal speaking at the Future TV of Advertising Global 2023 in London last month. If you missed it live, you can catch up with the session recording of ‘Transitioning to a multi-currency marketplace – U.S. implementation and global relevance’ now. Read our blog and watch the recording here: https://bit.ly/3TOQl1V. Enjoy! #TVAdvertising #CTV #Monetisation #TiVo #FTVAGlobal
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