Kargo’s Post

This type of report is vital for marketers and agencies to read. Fair, accurate, and effective representation of LGBTQ+ people in advertising is one of our purposes for existing, so kudos to GLAAD and Kantar for pulling this together. https://glaad.org/AdIndex We've come far, but much more work must be done!

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales. Consumers are increasingly looking to brands to be champions of change on matters of equality and representation. In order to get to the bottom of what it is that helps drive positive impact when it comes to representing LGBTQ+ in advertising, we assessed the reasons for the success and failure of ads.  #Advertising #Inclusion #LGBTQ+

Shout out to our absolute favorite growth marketer — the brilliant + creative Lee Moskowitz 🌈 — for being recognized by Emplifi as one of 10 LGBTQ marketers to follow on LinkedIn! ✨ Check out the list and give these marketing leaders a follow! 👉 https://lnkd.in/gVztyJMQ #pridemonth #marketing #growthmindset

How can brands understand and navigate issues in America right now, like inflation, racism, the emergence of Generative Artificial Intelligence, and increased intensity around LGBTQ+ inclusion? Through Collage Group research and insights! Last week, we shared brand-new insights designed to help brands navigate the modern polarization landscape with culturally nuanced and emotionally intelligent storytelling. Learn how our findings and action steps can help your brand understand and navigate these issues with insights in our "America Now 2023" report, available below. Thank you again to the Insights Association for your partnership in the presentation of our shared webinar! #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

🏳️🌈 These are the four questions I now ask before engaging in any LGBTQ+ advertising campaigns with clients: 1. Have you/your team gone through LGBTQ+ sensitivity training? If not, are you open to doing so? 2. What drives you to advertise to LGBTQ+ consumers aside from wanting to increase revenue opportunities? 3. In what ways does your company support or amplify the voices of LGBTQ+ people beyond advertising? 4. How will you handle pushback should you advertise to LGBTQ+ people? I like to make sure that potential prospects are advertising for the "right" reasons and I'm no longer afraid to turn down business that doesn't feel right. 💰 Today, I turned down a $12K client because he refused to answer the above questions and was solely focused on his financial gain with no interest in learning about or supporting our community. 🚀 If you can answer the above questions and want to put your brand in front of LGBTQ+ consumers, let's chat! #ethicsfirst

💡 Did you know that the buying power in the US is $1.4 trillion for Black consumers and $1 trillion for LGBTQ+ consumers? This means that marketing to one prototypical consumer is an antiquated – and ineffective – approach. If you are looking to grow and sustain your business, you need to be proficient in Inclusive Marketing. It’s critical to business longevity. Learn the six steps to building an inclusive marketing strategy and more at the link below. #InclusiveMarketing #MarketingCourse #DidYouKnow

A special invitation from our Board Secretary and Education Committee Co-Chair, Justin R Lockhart, MA., to join us this Wednesday at the San Antonio LGBT Chamber of Commerce Coffee & Commerce! Sharon Gutierrez will be presenting on: 20 Point Marketing Audit: Your 2024 Marketing Guide! This comprehensive checklist touches on: branding, messaging, user experience, client journey, offers that convert and more! Join us to learn: 1. How to utilize branding to build trust 2. How to evaluate short term efforts for long term results 3. How to position your business as a LGBTQ+ owned business or ally 4.How to use social proof to increase revenue and conversions. RSVP: https://bit.ly/3urxyzs #SALGBTbiz

As we march to Pride season, some reminders from a recent study that showed the vast majority of consumers support LGBTQ issues, LGBTQ inclusive marketing, and will walk away from brands that back down on LGBTQ marketing. - 77% of the general population are comfortable with gay and lesbian representation in ads. - 74% of the general population are comfortable with transgender representation in ads. - Seven in 10 consumers show greater motivation or neutral support brands that take LGBTQ+ marketing efforts. Its not controversial to the vast majority. - For every consumer supporting brands that back down from LGBTQ+ advertising, there are 1.8 consumers who would withdraw support from brands that acquiesce to anti-LGBTQ+ attacks. (Back down and loose) - Consumers are twice as likely to withdraw support for a brand that scales back its LGBTQ+ advertising due to criticism, with women being 40% more likely than men to withdraw their support (Loose especially with women) https://lnkd.in/eg42KqiX

Today is #CareerTipThursday, and in celebration of #PrideMonth we have 5 Career Tips for LGBTQ Employees from Forbes: https://bit.ly/3RrcG3E

ARTICLE WORTH READING! On Q.Digital “4 LGBTQ+ Ad Trends To Watch in 2024” This article sheds light on the evolving landscape of LGBTQ+ advertising. With insights into upcoming trends, it offers a glimpse into the future of inclusive marketing strategies. This piece not only highlights the creativity and innovation within LGBTQ+ advertising but also underscores the importance of staying ahead of the curve in reaching diverse audiences. As businesses strive to embrace inclusivity, understanding these trends becomes vital for staying relevant and authentic in their messaging. https://lnkd.in/gzpCxPPC #lgbtqa #diversity #inclusion #thegayleadershipdude #leadership