Karima Sharif-Ali, MBA’s Post

Advertisers are increasingly recognizing the potential of FAST Channels as an effective platform to reach target audiences who have cut the cord on traditional cable subscriptions. Let's connect about how JamLoop can help you reach this exponentially growing audience! #streamingmedia #streaming #advertising #branding #marketing #ott

Unlocking the Power of Google TV: A Guide to Publishing TV Ads In today’s digital age, traditional television advertising continues to evolve, with new platforms offering innovative ways to reach and engage audiences. Google TV, with its vast reach and advanced targeting capabilities, presents an exciting opportunity for advertisers to deliver impactful TV ads to a highly targeted audience. In this article, we’ll explore how you can leverage Google TV to publish TV ads and maximize your advertising ROI. Understanding Google TV Advertising Google TV, formerly known as Google Fiber TV, is a streaming television service that offers live TV, on-demand content, and streaming apps through a set-top box or smart TV device. As part of the Google Ads platform, advertisers can now access Google TV inventory to reach viewers across a wide range of devices, including smart TVs, streaming media players, and gaming consoles. Keep reading: https://lnkd.in/gExEmi9F

I used to make the comparison about social media platforms - tailoring your brand message per platform - because consumers use tech platforms differently (inspiration on pinterest vs scrolling on instagram..) Since being in the CTV world, I feel the same - tailoring your ad to speak to CTV vs linear is SO important. Articles like this from our friends from TVision reaffirm that... if co-viewing is 74% higher on CTV vs linear, you could be talking to that audience in a unique way. #advertising #ctv

📺 Consumers Embrace CTV: How Shifting Viewing Habits Are Opening New Avenues for Advertisers 📈 A recent article from Marketing Tech News highlights how as TV viewing habits continue to evolve, the opportunity to create meaningful connections with consumers is growing: "To ensure a positive ad experience, brands have to leverage data-driven media buying, which offers more relevant ads for viewers. Only then can brands create meaningful connections with their audiences and ensure they are reaching the hearts and minds of consumers.” At Ring Digital, we understand this shift better than most. With our data-driven approach and precise targeting, we've been able to help our clients achieve outstanding results. Our strategies ensure your TV ads resonate with the right audience, whether they're watching traditional cable or streaming online. 🎯 If you want to stay ahead in this changing environment and maximize the effectiveness of your TV ad campaigns, we've got the insights and strategies to help. Learn how these shifts in TV viewing habits can work in your favor by diving into the full article: https://lnkd.in/g_-pfD4p

Are you ready to tap into the potential of Connected TV (CTV)? This insightful article by MNTN reveals how CTV viewership has surpassed traditional television, with around 230 million users in the U.S. alone. This shift provides a golden opportunity for advertisers to reach new audiences, with CTV offering precision audience targeting, comprehensive reporting, and flexibility in ad creative. Moreover, streaming giants like Netflix and Paramount are evolving their adtech to meet advertisers' needs and improve the advertiser-user experience. With the rise of ad-supported streaming content and the performance capabilities of CTV, coupled with recent adtech updates, it's high time advertisers consider investing in CTV. Read the full article here for a deeper dive: https://lnkd.in/gYsYSHaD Happy Thursday, everyone! Casey Jones #ConnectedTV #DigitalAdvertising #AdTech #MNTN

Free Ad-Supported Streaming TV (FAST) platforms provide diverse content on a budget, but striking the right balance between ads and engagement is crucial. In this article, Srinivasan (Srini) KA discusses how contextual targeting can help FAST providers excel - https://bit.ly/3LW8J4e #Streaming #FAST #ContextualTargeting

In the competitive landscape of CTV, standing out requires more than just content—it demands a seamless ad experience, explains VP Paul Gubbins of Publica by IAS to VideoWeek. In his conversation with Dan Meier, he talks about the competitive CTV landscape and Publica’s latest white paper, “Master the Art of CTV Monetization.” He also shares that as CTV evolves, blending the transparency of traditional TV advertising with the precision of digital targeting is key to attracting diverse advertisers and sustaining viewer engagement. For more insights from Publica’s newest white paper, check out their full conversation in VideoWeek: https://lnkd.in/epFiXjuu #CTV #WhitePaper #AdTech

Ad Age offers some great advice for getting the most out of your #ctv campaigns: 1. Reaching the right audience with the right message, and reducing ad waste and saturation. 2. Connecting video investments directly to consumer actions. This creates the ROI from upper-funnel awareness to lower-funnel conversion, and on to offline sales. 3. Seeing the entire picture of customer journey of touchpoints across channels and platforms, and planning media for greatest outcomes. https://lnkd.in/evD4Vqsg #ctv #connectedtv #streaming #cordcutting #marketing #advertising #svod #fast

📺📊💥 Exciting news for digital marketers! CTV viewership is surpassing linear TV, offering a clear opportunity to reach new audiences. Here's why this is significant and how it benefits marketers: 👉 CTV has become a powerful performance channel, transforming television into an advertising engine similar to social media and search. 👉 Studies show that 81% of marketers use CTV for brand awareness, but two-thirds classify it as a performance marketing channel. 👉 Ad-supported streaming services like Netflix are evolving to meet advertisers' needs, introducing features like binge ads, QR codes, and refined measurement. 👉 Paramount also refreshed its advertising platform to address CTV fragmentation, improving ad blocks and ad running frequency tracking. 👉 MNTN Next Gen TV offers enhanced audience building, verified measurement, and optimized creative, leading to better ROI for advertisers. 👉 Viewers can expect a better ad experience as ad technology advancements allow for more precise targeting and relevant ads. What are your thoughts on this shift from linear TV to CTV? How do you see it impacting your marketing strategy? 🤔💼 #CTV #advertising #digitalmarketing #TVtrends https://lnkd.in/dxRP5fYf

🔍 Let's delve into the advertising realm and the rising prominence of connected TV – a game-changer for targeting audiences in today's digital landscape. 🚀 The shift towards connected TV is undeniable, with advertisers leveraging its capabilities to reach diverse audiences and adapt to evolving viewing habits. We are seeing a shift happening in Latin America with our FAST channel CINDIE Lite with eCPMs stabilising and growing YoY and MoM.  📊 How do you see the role of connected TV evolving? Share your insights on the impact of this trend on brand messaging and audience engagement. https://lnkd.in/eYDKgC4v