2024 HBA's OP Board President, NA; 2022 Xpectives.Health Agency Vanguard Award Recipient; In Vivo's 2022 Rising Leader in Healthcare; DE+I Advocate; Marketing + Media Executive; AMM Board Member; PA Notary
“However, cord-cutting doctors are 2x more likely to be “no-see” doctors who restrict visits from pharmaceutical reps and 14% less aware of pharmaceutical brands than doctors who watch linear TV.¹ This is in line with consumer research Roku conducted last year, which found that cord-cutting consumers are 35% less aware of medications than pay TV subscribers.²” #hcps #doctors #streaming #linear #tv
Excellent insights from our friends at Roku Advertising on how to reach HCPs in their "blue jeans moments" with streaming! "Ramping up in streaming doesn’t have to be hard. Pharma brands can adopt a targeted approach, activating HCP audiences programmatically through Roku’s third-party partners like DeepIntent, a pharma-specific demand-side platform, or Roku’s privacy-first audience match capabilities." Learn more: https://bit.ly/461IOzv