Karin Dillie’s Post

Victoria Brynner spoke with Gabriela Barkho for Modern Retail, about the considerations brands need to take into account to successfully attract Gen Z engagement, the importance of brand image, and how younger shoppers need to be provided with a sense of trustworthiness before making a purchase. To learn more, check out Gabriela's article here: https://lnkd.in/eYf-uzYY

The resale market is growing far faster than the overall apparel market; it has been this way for quite some time. But fast growth does not guarantee success for individual companies. Depop is a case in point. Back in 2022, the business was facing post-pandemic headwinds following a period of successful growth. Under CEO Kruti Patel Goyal, it has been getting back on track. Like Depop, apparel retail sites need to keep customers engaged. This has become ever more important as the choice of where to shop secondhand has exploded. Part of this means making things like searching for the right products easy, something that can be a challenge with hundreds of thousands of SKUs. As ThredUp is showing, AI is helping with this in terms of both cataloguing products and making search more intelligent. Thanks to Vogue Business for including more of my thoughts in this article... https://lnkd.in/ewN3-4UW #retail #retailnews #resale #secondhand #turnarounds #Depop

It’s a (not so) new format for physical retail where product sales is only a proportion of revenue, collaborations/partnerships are a key part of the playbook, and retail as media is the driver. Be interesting to watch this space and see if there’s longevity in the model - given what happened with the Hypebeast store in NYC. Creative talent and process will be key to keep it fresh…

🚀 Growing Your Brand in Uncertain Times | The Lead Ramy Sharp, Founder and CEO, Ramy Brook 📍Product DNA -> happy, sexy & strong. The customer most embody this. 📍Growth stemmed from sexy tops, to dreses to pants... now they are delivering a more holistic wardrobe solution inclusive of denim, jewelry & occasion. 📍Getting product closer to customer was originally D2C via drop-ships. But it grew and grew and eventually got to Bergdorf Goodman - which OPENED door. Now 40% is D2C and 60% is Retail! 📍Focus (today) is growth. W/only two stores in NY & the Hamptons, you can expect them to hit the southern bell. Some international ventures, but it must be aligned w/the brand. 📍Partnering with Ber-Amun, Chelsea Paris led to significant learnings. Combining audiences to deliver better solutions. Here's a nice coupon code - LeadSummit for 20% off: https://www.ramybrook.com/. Moderated by Ken Pilot, Founder, Ken Pilot Ventures #TheLeadSummit #Retail #B2C #AlwaysLearning

What is an undead brand? There's a 20 billion dollar business in resurrecting brands after their bankruptcy. Companies like Forever 21, Barneys, and Toys R Us are making millions under new owners. The model involves buying intellectual property, redesigning the brand, and cashing in on the brand familiarity while dodging the costly parts of retail like manufacturing, managing stores, inventory, supply chain, etc. This niche approach, led by Authentic Brands Group, has breathed life back into more than 50 once-dying brands, making it a profitable move. Me likey. https://lnkd.in/e7t6-bab

Following on from the demise of MATCHES last week, this is a great article from Vogue Business around the journey that led to the appointment of Administrators as well as what's next for Matches Fashion. The backdrop to the business' fortunes are quite useful in understanding its demise of a period of time: 👉 Matches was an initial leader in the online curation of brands, with around 600 luxury labels reaching customers in 170 countries via its website, matchesfashion.com before it was sold to Apax in 2017 for an undisclosed sum 👉 in 2019, sales reached £430m but costs had started to mount. Before the Covid pandemic struck, the business was already loss-making, seeing increased competition from the likes of SSENSE and FARFETCH 👉 The growth in number of luxury e-tail platforms led to price wars and driving prices downwards at a time when costs were increasing and visitors to the platforms was decreasing due to the change in the way that content now discovers consumers online 👉 Losses widened and numerous CEOs were drafted in, before Matches settled on ex-ASOS.com executive, Nick Beighton in 2022. Apax injected a further £60m to keep it afloat in 2023 before selling it to Frasers Group for £52m at the end of 2023. In terms of the events leading up to the Administration, whilst the Administrators' proposals will likely have further information within them, this article cites Sky News who understood that suppliers had baulked at the big discounts that the new owners were requesting, others reporting overdue amounts and others then terminating contract. Notwithstanding the above, it's likely that the steps needed to facilitate a workable turnaround (which is what Frasers did with FLANNELS) were perhaps too many in the time that Matches had available to it and that maybe utilising a platform as an intermediary has had its day at a time when brands are increasing their capability in terms of direct to consumer sales. #turnaround #restructuring #retail #fashion #luxurybrands

Without a bit of preaching, everyone has their own lifestyle, that’s for sure. 🔥 However, how do you communicate the brand that is causing a diametrically opposite reaction among the public? 👀 As we stepped up on the project with MyPods, we faced the opportunity to tackle a sensitive part of the e-commerce world. At the same time, it marked a pivotal moment for MyPods, as the company aimed to adopt a more mature yet playful, fancy, and bold image. To create a mature yet cheerful identity for adult customers, it was necessary to first understand who our desired target market was. And thus, we started building strategy from the inside out. 🟡 Strategic workshop: The collaboration between client and agency brought the necessary dynamic to the rebranding process, impacting not just the brand itself but also significantly transforming its communication and appeal. 🟡 Refined identity: A bold, modern, and sleek identity that connects to the brand's past eras while being prepared for future trends. 🟡 Ready for reliable partnerships: The newly refined identity aims to remain true to its core customer base while attracting new business ventures. 🟡 Getting 10 years younger with brand tone and communication: As we delved into the nature of MyPods, we slowly but surely felt their real vibe. How it should be projected and expressed, and what new platforms might be a perfect fit for its presence. Eager to learn more, just visit our website and find all the necessary details about this project 👇 Case study (EN) - https://bit.ly/MyPodsLIen Case study (ES) - https://bit.ly/MyPodsLIes Case study (SK) - https://bit.ly/MyPodsLIsk #galton #galtonbrands #brandingagency #rebranding #branding #brandstrategy #brandidentity #mypods #brandbuilding #branddevelopment #brandbuilders

With the recent wave of economic hardships, devaluing of whole markets, and tough times in general, retail has been hit with some of the same unfortunate lows. Designer and Brand builder Pyer Moss took the opportunity to recreate a movement in the subculture by marketing a "LOOT OUT". 👀 Per the video, attendees will be given the chance to “grab as much as they can physically wear out the door” within a time limit of no longer than five minutes. For the minute-only option, that’ll set you back $100; the five-minute option, meanwhile, is priced at $300. 🤔 Just in time for the holiday season (sarcasm). 🎁🎄 Branding wise: Focusing on connecting with consumers by recognizing the LOOT OUT/DUPE subculture is definitely attention grabbing. What do you think? Given a license to "loot", would you pull up & pick up something? (paying in advance of course) 😉 You asked, I posted. 💎💎 #FREEGAME #BRANDSTRATEGY #MARKETINGSTRATEGY #ARCHTOCULTURE #AGENCY #CREATIVES #alternativemarketing

We partnered with Elizabeth Suzann to turn imperfect inventory into revenue with their branded resale platform, ES Marketplace. Here's how it's going: ♻️ ES launched a "Perfectly Imperfect Collection" of upcycled seconds repaired or embellished by former employees which sold out in days. 💰 65% of sellers choose brand credit over cash, showing increased brand loyalty. ✌️ 60% of purchased on ES Marketplace are repeat orders, highlight the willingness for customers to reinvest in their brand. How'd they do it? Read about our partnership: https://lnkd.in/gKuBd3aZ #recommerce #brandedresale #casestudy #resale

“People’s biggest misconception has been that resale won’t break even, let alone make margin — and yet, we’re seeing some brands’ [resale programs] achieve double the margin of their core business. And we have brands where [resale] is more profitable than their full-price business. There are now proof points from major brands that this can be a big business [driver].” - Emily Gittins, Archive's CEO and Co-Founder Read more about how the resale industry has shifted over the past few years, and why more brands than ever are jumping in to capitalize on this new business opportunity: https://lnkd.in/e3F6YTSG