Karta’s Post

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Today, we launched a new Roblox experience in collaboration with Toikido, bringing the excitement of UEFA Euro 2024 to the vibrant world of Piñata Smashlings™ 🎉⚽ Euro 2024 Football Island with the official mascot Albärt will run from May 15th to July 14th with following features: ⚽ An immersive stadium with football-themed games, piñatas, treasures, and chances to earn in-game currency. 🌟 📺 In-game digital screens displaying live match scores to connect virtual and physical play. 🎁 Exclusive digital rewards for fans who purchase the official Albärt plush, including a unique Albärt Smashling. 👟 adidas digital pop-up store and mini-games themed around Predator, F50, and Copa football boots, offering unique gameplay experiences. Piñata Smashlings™ seamlessly blends gaming, sports, and entertainment, tapping into multiple interests and passions. We are immensely grateful to Toikido for their partnership and for embracing our vision. 🙌 Together, we’re creating a football experience that bridges the virtual and physical worlds, inspiring young audiences to stay active and engaged! #PiñataSmashlings #KartaInnovates #UEFAEuro2024 #Metaverse #MetaverseExperience #Roblox #RobloxBranding #MetaverseBranding

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Andrew Matjaszek

Head of Marketing @ Toikido | Brand Marketing | Digital Marketing | Toy & Video Game Marketing | Consultant | Marketplace Specialist

3mo

Team Karta have been brilliant in creating something truly compelling for Roblox players. Can't wait to see how players engage over the coming two months. Well done all. Just the beginning.

Becky Wilson

Head of Partnerships & Production | Business Development & Strategy | Award Winning Gaming Executive

3mo

Congrats to everyone involved! Love seeing great teams working together, you all should be so proud of what you've made!!!

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