Karyn Scott’s Post

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘆𝗼𝘂 𝗱𝗼𝘄𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗱𝘂𝗺𝗽𝘀? Here's some perspectives for you ➡️ I started the first post about this yesterday and provided 2 important perspectives: 1. 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 (𝗻𝗼𝘁 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁).     2. 𝗙𝗼𝗰𝘂𝘀, 𝗯𝗼𝘁𝗵 𝗼𝗻 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗵𝗶𝗻𝗴𝘀 𝗮𝗿𝗲, 𝗮𝗻𝗱 𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗱𝗶𝗹𝗶𝗴𝗲𝗻𝘁𝗹𝘆. So let's dive in about 𝘸𝘩𝘢𝘵 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘰 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯. I have categorised them as follows: 1. Yourself 2. Networking 3. Content 4. Assessing & Adjusting That's right. Not directly on the engagement per se. I'm not saying the 𝙧𝙞𝙜𝙝𝙩 engagement isn't important. For sure it is. If you're selling software solutions to airlines and airports, and you're dutifully posting all the ads, white papers and features and benefits about your solutions, but your only engagement is from within your company (ahem...), you might as well discount it by quite a bit. 𝗔 𝗯𝗶𝘁 𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗶𝘀𝗻'𝘁 𝗶𝘁? 👉 The 𝗿𝗶𝗴𝗵𝘁 engagement would be from the relevant folks actually working with software solutions (the type that you provide) in airports and airlines; and ideally, they'd be ready to buy or ready to consider your solutions. But here's the question: 𝘩𝘰𝘸 𝘮𝘢𝘯𝘺 𝘰𝘧 𝘵𝘩𝘦𝘴𝘦 𝘪𝘥𝘦𝘢𝘭 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘴 𝘸𝘰𝘶𝘭𝘥 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘦𝘯𝘨𝘢𝘨𝘦 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘱𝘰𝘴𝘵 𝘰𝘯 𝘢 𝘱𝘶𝘣𝘭𝘪𝘤 𝘧𝘰𝘳𝘶𝘮?  Yeah. I'd bet good money that not many would. Business and procurement folks just don't work that way. (𝗔𝘀𝗸 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳, 𝗱𝗼 𝘆𝗼𝘂?) So let's stop focusing on the engagement falling off of a cliff here on LinkedIn. 𝗧𝗵𝗮𝘁'𝘀 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗳𝗼𝗿. Scroll back up to my 4 categories. Let's get back to first principles. The biggest first principle is that of 𝗯𝗲𝗶𝗻𝗴 𝗦𝗼𝗰𝗶𝗮𝗹 𝗼𝗻 𝗺𝗲𝗱𝗶𝗮. ✨ More on this tomorrow with a deeper dive! Here we go - do you agree, disagree or frankly, can't be bothered? LMK! #marketing #sales #socialselling #customerexperience #flyvrai Commercial Excellence Partners

A brand tribe is a community of loyal customers who feel a deep connection to a brand. These customers are passionate about more than just the products or services; they resonate with the brand's values, culture, and identity. They actively engage with the brand and each other, often becoming advocates and spreading the word through personal endorsements. I wonder if the concept of a brand tribe is relevant in B2B marketing. I believe it absolutely is. Building a brand tribe in the B2B space can create a strong sense of community among our customers, driving loyalty and advocacy. By fostering deeper relationships and a shared sense of purpose, we can benefit from the same passionate engagement and support that B2C brands enjoy. What do you think about leveraging brand tribes in our B2B strategy? #Hilti #Brand #BrandTribe #BrandFan

🌟 The Referral Marketing Revolution: Fuelling Business Growth! 🚀 1. 🔗 Building Authentic Connections: Referral marketing isn’t just about transactions; it’s about fostering genuine relationships that form the backbone of sustainable growth. 2. 📣 Empowering Brand Advocates: Transforming customers into passionate advocates nurtures a community of loyal supporters. Their word-of-mouth endorsements hold immense power. 3. 💡 Crafting Memorable Experiences: Creating exceptional experiences becomes the catalyst for organic referrals. When customers have remarkable interactions, they naturally want to share. 4. 🎁 Incentives Driving Engagement: While genuine enthusiasm is key, offering incentives for referrals amplifies the sharing effect, encouraging more people to participate. 5. 📈 Exponential Growth Dynamics: The multiplier effect of satisfied advocates drives business expansion. Their advocacy extends reach far beyond conventional marketing efforts. Referral marketing isn’t merely a strategy; it’s a holistic approach that nurtures relationships, harnesses advocacy, and propels organic growth. Embrace this powerful tool and witness your business ascend to new heights! 🌐✨ #ReferralMarketing #BusinessGrowth #BrandAdvocacy

🌟 The Referral Marketing Revolution: Fuelling Business Growth! 🚀 1. 🔗 Building Authentic Connections: Referral marketing isn’t just about transactions; it’s about fostering genuine relationships that form the backbone of sustainable growth. 2. 📣 Empowering Brand Advocates: Transforming customers into passionate advocates nurtures a community of loyal supporters. Their word-of-mouth endorsements hold immense power. 3. 💡 Crafting Memorable Experiences: Creating exceptional experiences becomes the catalyst for organic referrals. When customers have remarkable interactions, they naturally want to share. 4. 🎁 Incentives Driving Engagement: While genuine enthusiasm is key, offering incentives for referrals amplifies the sharing effect, encouraging more people to participate. 5. 📈 Exponential Growth Dynamics: The multiplier effect of satisfied advocates drives business expansion. Their advocacy extends reach far beyond conventional marketing efforts. Referral marketing isn’t merely a strategy; it’s a holistic approach that nurtures relationships, harnesses advocacy, and propels organic growth. Embrace this powerful tool and witness your business ascend to new heights! 🌐✨ #ReferralMarketing #BusinessGrowth #BrandAdvocacy

💙 Brands that stand out are more personal & human... Justin Dorfman shared this insightful post with our team over the weekend posted by Adam Robinson, CEO Retention.com & R!B2B on why the Drift brand was so special & how he plans to build his brands within today's market environment. As I was reading through the post, I couldn't help but think how personal & intimate great brands are, especially due to the impact that Linkedin has had on our ability to put employee faces up front (through posts like these 🤪). This hugely impacts the ability to develop trust & empathy towards a brand through exposure to the humans that represent the brand. I also couldn't help but ask myself with all the innovation & personalization that is happening across the GTM motion, why do we continue to settle for sending generic sales assets to prospects? Check out the link to Adam's post in the comments below 👇🏾 #gtm #sales #b2b

"The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself." #smartleadmarketing #starttheconversation #motivationmonday #monday #mondaymood #mondayvibes #mondaymotivation #mondaymorning #inspiration #goals #positivevibes #newweek #success #quoteoftheday #happymonday #mondayquotes #motivation #dailyinspiration #successmindset #goalsetter #positivemindset #workweek #marketingtips #leadgeneration #businessgrowth #marketingstrategy #professionaldevelopment #B2Bmarketing #productivitytips #teammotivation

Client Spotlight: This graph depicts a real BrandChamp client's referral sales in the last 365 days. In the last year, they saw more than $5.1 million in referral sales thanks to their passionate, engaged brand ambassador communities! How are *you* leveraging relationships with your most loyal customers? If a brand ambassador program isn't part of your marketing strategy, you're missing out. For tips on turning customers into brand advocates, check out this blog post: https://lnkd.in/eSTWRh4U #BrandAmbassadors #AmbassadorMarketing #ReferralSales #BrandStrategy #MarketingTips

Speaking about the the discipline of Growth Marketing with the experts - Trent Innes, Chief Growth Officer at SiteMinder and Cambell Holt, Head of Growth at SEEK. So many great insights to take from this fireside chat including: ➡Growth means generating more value for customers which translates to greater revenue or profit for business.  ➡If you want to get true growth, it has to come from all different aspects within the organisation, it can’t just be sales led or product led.  ➡Chief Growth Officers are tasked with thinking further into the future. With that vision being so forward, marketing needs to be engaged and willing to experiment with new creative or commercial models. #b2bmktgapac #b2bmarketing B2B Marketing Leaders Forum https://lnkd.in/eiBbGZT

Objectives. Audience. Budget. These are the crucial ingredients in setting up a successful campaign. Matthew Kilgour explains why getting these right upfront through a shared agenda is so critical for success. Not convinced yet? Here's a sentence that should whet your appetite: "Ever seen a southern woman wearing heirloom pearls make a stew out of roadkill raccoon?" #b2b #b2bmarketing https://lnkd.in/eHgWK77T