Katherin ( She, Her, Hers) Briceno, M.S’ Post

By being part of this industry now for almost a decade (!), I've experienced first-hand its magic, versatility and the opportunities it provides. That's not necessarily seen by everyone. We’ve announced our third installment of the Behind the Label report, “Redefining What it Means to Work in the Alcoholic Beverage Industry.” This year's report highlights the fact that many people see the alcoholic beverage industry as a great place to work, but in order to attract the best and most diverse talent, it's important that we prioritize fostering a sense of belonging. Through our research, the report found three categories of misperception in the industry which include - who works in the industry, the types of jobs available, and the opportunities to advance and grow. The good news is, as an industry that is built around social occasions, we have what it takes to tackle these misperceptions. It's important that we continue to foster environments that are inclusive, while communicating and educating about the impressive career paths possible within the industry. To read the report and learn more about The HEINEKEN Company USA’S Behind the Label initiative, visit www.heinekenusa.com Thomas Palladino Halley Barnes Connie Kim Maggie Timoney Segolene Prot Tanisha Udoyen

I'm so proud to work for HEINEKEN USA and to share the 3rd installment of our "Behind The Label" initiative! The alcoholic beverage industry is ripe with opportunities to pursue a successful and meaningful career. This is why, with our third installment of The HEINEKEN Company USA’s Behind the Label: “Redefining What it Means to Work in the Alcoholic Beverage Industry,” we’re spotlighting the diverse talent and career opportunities within our industry. Through our research, we found that most people find our industry appealing and forward-thinking but we uncovered some misconceptions about the types of roles that are needed and the opportunities for career growth. Roles within the alcoholic beverage industry span beyond on-premise roles and product development -- and is not bound by gender, race or area of expertise. You can read the full 2023 report below. Let’s have a conversation – what were your biggest takeaways? #heinekenusa #careerinbeer

All of us who work in Alcoholic Beverages know how lucky we are to operate in such a vibrant and dynamic industry. We know it because we live it, however those looking in from the outside have a different perspective. This is why, with our third installment of HEINEKEN USA’s Behind the Label: “Redefining What it Means to Work in the Alcoholic Beverage Industry” we are highlighting how the industry provides meaningful opportunities for people from all backgrounds, showcasing that diverse skillsets will grow and thrive here.   We found that most people find our industry appealing and forward-thinking, also have misconceptions about the types of roles that are needed and the opportunities for career growth. The alcoholic beverage industry is rich with opportunities that extend beyond sales roles and product development and is not bound by gender, race or area of expertise.    At The HEINEKEN Company USA, we are harnessing our passion for our industry and using it to foster a sense of belonging for all. Together, we can create greater awareness of who we are and what we do. To read the report and learn more about HEINEKEN USA’S Behind the Label initiative, visit www.HEINEKENUSA.com

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $64,000 - $76,000 COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: Responsible for increasing AB Volume for select brands through managing communication and relationships with an assigned retailer base, AB wholesaler and AB Field team. Achieve sales targets, through incremental volume, distribution, displays and tap gains for priority High End and Beyond Beer brands. JOB RESPONSIBILITIES: Provide enhanced focus on Premium Portfolio in key battleground markets (Destination/Resort, Urban, Accelerator) in close partnership with local wholesalers and in coordination with High End / Beyond Beer and Trade Marketing teams Activities include event and promo planning and execution, distribution, and sell-in of trade solutions and sampling activations Responsible for weekly performance reviews and participation in wholesaler WPPMs Scope includes High End and Beyond Beer Megabrands (Kona, Cutwater, Stella, NÜTRL) and locally-relevant bets (Hoop Tea, Estrella, Cantaritos) KPIs: Premium Volume, Distribution (inc. Taps), EDGE JOB QUALIFICATIONS: Bachelor’s degree required Self-motivated, goal-oriented individual Time management skills with the ability to prioritize and work in a fast-paced environment Influencing and negotiating skills Demonstrated ability to interact effectively and professionally at all levels of the organization Excelle

Opportunities with Heineken Cambodia

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $64,000 - $76,000 COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: Responsible for increasing AB Volume for select brands through managing communication and relationships with an assigned retailer base, AB wholesaler and AB Field team. Achieve sales targets, through incremental volume, distribution, displays and tap gains for priority High End and Beyond Beer brands. JOB RESPONSIBILITIES: Provide enhanced focus on Premium Portfolio in key battleground markets (Destination/Resort, Urban, Accelerator) in close partnership with local wholesalers and in coordination with High End / Beyond Beer and Trade Marketing teams Activities include event and promo planning and execution, distribution, and sell-in of trade solutions and sampling activations Responsible for weekly performance reviews and participation in wholesaler WPPMs Scope includes High End and Beyond Beer Megabrands (Kona, Cutwater, Stella, NÜTRL) and locally-relevant bets (Hoop Tea, Estrella, Cantaritos) KPIs: Premium Volume, Distribution (inc. Taps), EDGE JOB QUALIFICATIONS: Bachelor’s degree required Self-motivated, goal-oriented individual Time management skills with the ability to prioritize and work in a fast-paced environment Influencing and negotiating skills Demonstrated ability to interact effectively and professionally at all levels of the organization Excellent rel

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $64,000 - $76,000 COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: Responsible for increasing AB Volume for select brands through managing communication and relationships with an assigned retailer base, AB wholesaler and AB Field team. Achieve sales targets, through incremental volume, distribution, displays and tap gains for priority High End and Beyond Beer brands. JOB RESPONSIBILITIES: Provide enhanced focus on Premium Portfolio in key battleground markets (Destination/Resort, Urban, Accelerator) in close partnership with local wholesalers and in coordination with High End / Beyond Beer and Trade Marketing teams Activities include event and promo planning and execution, distribution, and sell-in of trade solutions and sampling activations Responsible for weekly performance reviews and participation in wholesaler WPPMs Scope includes High End and Beyond Beer Megabrands (Kona, Cutwater, Stella, NÜTRL) and locally-relevant bets (Hoop Tea, Estrella, Cantaritos) KPIs: Premium Volume, Distribution (inc. Taps), EDGE JOB QUALIFICATIONS: Bachelor’s degree required Self-motivated, goal-oriented individual Time management skills with the ability to prioritize and work in a fast-paced environment Influencing and negotiating skills Demonstrated ability to interact effectively and professionally at all levels of the organization Excelle

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $64,000 - $76,000 COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: Responsible for increasing AB Volume for select brands through managing communication and relationships with an assigned retailer base, AB wholesaler and AB Field team. Achieve sales targets, through incremental volume, distribution, displays and tap gains for priority High End and Beyond Beer brands. JOB RESPONSIBILITIES: Provide enhanced focus on Premium Portfolio in key battleground markets (Destination/Resort, Urban, Accelerator) in close partnership with local wholesalers and in coordination with High End / Beyond Beer and Trade Marketing teams Activities include event and promo planning and execution, distribution, and sell-in of trade solutions and sampling activations Responsible for weekly performance reviews and participation in wholesaler WPPMs Scope includes High End and Beyond Beer Megabrands (Kona, Cutwater, Stella, NÜTRL) and locally-relevant bets (Hoop Tea, Estrella, Cantaritos) KPIs: Premium Volume, Distribution (inc. Taps), EDGE JOB QUALIFICATIONS: Bachelor’s degree required Self-motivated, goal-oriented individual Time management skills with the ability to prioritize and work in a fast-paced environment Influencing and negotiating skills Demonstrated ability to interact effectively and professionally at all levels of the organization Excelle

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $64,000 - $76,000 COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: Responsible for increasing AB Volume for select brands through managing communication and relationships with an assigned retailer base, AB wholesaler and AB Field team. Achieve sales targets, through incremental volume, distribution, displays and tap gains for priority High End and Beyond Beer brands. JOB RESPONSIBILITIES: Provide enhanced focus on Premium Portfolio in key battleground markets (Destination/Resort, Urban, Accelerator) in close partnership with local wholesalers and in coordination with High End / Beyond Beer and Trade Marketing teams Activities include event and promo planning and execution, distribution, and sell-in of trade solutions and sampling activations Responsible for weekly performance reviews and participation in wholesaler WPPMs Scope includes High End and Beyond Beer Megabrands (Kona, Cutwater, Stella, NÜTRL) and locally-relevant bets (Hoop Tea, Estrella, Cantaritos) KPIs: Premium Volume, Distribution (inc. Taps), EDGE JOB QUALIFICATIONS: Bachelor’s degree required Self-motivated, goal-oriented individual Time management skills with the ability to prioritize and work in a fast-paced environment Influencing and negotiating skills Demonstrated ability to interact effectively and professionally at all levels of the organization Excelle

Day 6 of Failing Better at Building Strong Brands Never Struggle with Value Propositions Again. When you are building a product, you know what its features are, which problem it is solving , who all can be your stakeholders, when put in a concise statement, it becomes your value proposition. And you need it, you need it for your clients, you need it to get to the right audience and most definitely for sales. Value proposition is not necessarily service costs, edge over competitors and most definitely not your time. It’s summertime and every time I am outside my eyes are searching for that classic red bottle. Of course I am talking about The Coca-Cola Company . 🥤Functional Benefits Variety of Options: Whether you prefer a classic can, a sleek bottle, or a larger family-sized option, Coca-Cola caters to your needs. Wide Availability: You can find Coca-Cola practically anywhere - at grocery stores, mall or even at pan vadis. No matter where you are, refreshment is just an arm's reach away. 🥤Emotional Benefits Iconic Taste: The unique Coca-Cola flavour ignites memories of good times and shared experiences. Perfect for Celebrations: Coca-Cola is synonymous with joy, making it the ideal drink for parties, gatherings, and creating lasting memories. 🥤Self-Expressive Benefits: Classic Choice: Choosing Coca-Cola signifies your appreciation for timeless taste and quality. Global Connection: Coca-Cola's worldwide presence connects you to a sense of global community and shared experiences. A value proposition has a concise statement of functional, emotional and self-expressive benefits. This is literally the only framework you need to make a value proposition about absolutely anything in the world. Try using the template below 👇 to create a value proposition for your personal brand and share it in the comments, I hope it reaches to the right people. #cocacola #globalbrand #valueproposition Check out Day 5 here, https://lnkd.in/dAk7M9KP