Katherine Gracey’s Post

Remember when we were sold the idea of being able to ping customers your ad (harass them) when they're near your restaurant/store/location? It never really took off did it (well, Tinder did)? Really like how this has given the power of digital tracking back to the consumer - getting their buy in rather than pestering them. Feels smart and modern. I like where this is going. #positiveadvertising #digital #digitalOOH #adidas #DOOH

Retrofitting Ads Day 6 Creative Brief ——————— GET (Target Audience): People WHO (Consumer Problem): Can’t decide how to start their lives. Insight: Regardless of how they begin, they can decide how they end. TO (Desired Response): Understand that their potential is limitless. BY (Strategy): Showing that Nike empowers to define their futures and break free from limitations. Feel free to share your thoughts about my brief. Ad Video: https://lnkd.in/gi9s_VUf

Nike's latest Olympics commercial is a standout example of how to connect with audiences through diversity and creativity. 🎉 The ad brilliantly showcases athletes from various backgrounds, emphasizing inclusivity and unity, which resonates deeply with viewers. It's exciting to see how brands like Nike are pushing the boundaries of advertising. Crafting an impactful commercial involves blending creativity, strategic planning, and audience insight. Here’s what brands need to keep in mind for success: Clear Objectives: Define your goals and craft a compelling key message. Know Your Audience: Dive into demographics and psychographics to truly resonate. Creative Concepts: Use storytelling and visuals that captivate and differentiate. Emotional Appeal: Create connections through relatable and memorable content. Strong Branding: Consistency is key—let your brand's identity shine. Call to Action: Encourage viewers with a clear and compelling CTA. Quality Production: Invest in professional production for a polished look. Platform Optimization: Tailor content for each platform’s unique audience. Measurable Results: Use analytics to refine and optimize your strategy. ✨ Successful commercials like Old Spice's "The Man Your Man Could Smell Like," Apple's "1984," Dove's "Real Beauty Sketches," and The Coca-Cola Company-Cola's "Share a Coke" demonstrate the power of creativity and emotional engagement. By combining these elements, brands can craft unforgettable experiences that resonate with audiences and drive results. Is your brand ready to leverage these insights and create commercials that captivate and convert? Share your thoughts and let’s discuss how creativity can drive business success! https://lnkd.in/gcCfv6w8 💡🎥 #Advertising #Marketing #BrandStrategy #Creativity #CommercialSuccess #Nike #Olympics

“Allll the people, sooo many people” 🎶 😂😂 - So it’s May the 12th, 1997. 220 football players from all walks of life, ages, genders and religions gathered at the spiritual home of Sunday league football, otherwise known as Hackney Marshes for a #nikefootball ad. Originally the home to a staggering 120 full size pitches. Not a single soul knew the idea, that was kept under wraps, but it was all rather exciting. 🤯 At the time, Nike were launching high end ad, after high end ad. Big budgets with big stars generating even bigger results. Enter writer Tony Malcolm, who was working were at an agency called Simons Palmer Denton Clemmow and Johnson (phew!) or Simons Palmer as it was thankfully abbreviated to and their client Nike wasn’t happy. It just wasn't gaining traction in football. 🏀 & 🏃🏾 🏃♀️ ✅ but ⚽️ 👎🏾 Brands at the time such as Umbro, PUMA Group & adidas were on top with market share. And Nike needed a new angle. They needed to be relatable, realistic, and accessible whilst promoting the hard wearing performance of the predominantly at the time, football boots. In my opinion, an absolute top bins execution. Enjoy. #customerengagement #creativestrategy #marketing #customerengagement

Strategy is about choosing a market segment and creating a value proposition around that customer. It almost always means saying no to another segment. Trying to be everything to everyone rarely works. In the post linked in the comments, I break down how Nike lost their identity and is starting to bring it back with their most recent ad campaign that debuted during the Olympics. Some highlights... ➡ Athlete-driven brands (LeBron, Air Jordan, Tiger Woods) drove strong growth, but don't seem likely to drive the same value moving forward ➡ Nike has priced themselves out of the "casual athlete" market and are losing to purpose-built brands in key categories (i.e. Hoka in running) ➡ Building an identity around "winning isn't for everyone" speaks to a specific type of athlete and gives them a clear reason to choose Nike 💡 Read more and subscribe to get the my quick strategy reads directly to your inbox at the link in the comments.

"Am I a bad person?" Nike's latest Ad campaign featuring the world's top athletes opens up with this hitting question, which also happens to be the tagline of the campaign. And goes on saying "I love Power, I am delusional, I am Maniacal. Does that make me a bad person?" And before you can form an opinion here, it slams you with a powerful conclusion "Winning isn't for everyone". And there you go! It hits hard on your ego making you question yourself for not desperately wanting "Winning" like those athletes in the adfilm! The ad is doing its job & masterfully so, irrespective of whatever your answer is to the golden question! Now that's smart advertising. while you and me can go around debating about it, Nike can go watch the Olympics! #Nike #Advertising #Marketing #BrandStrategy #InnovativeCampaign #SmartAdvertising #StimulatingCampaigns

In other news, is Nike losing its cool? Okay - remember when Nike used to be the coolest kid on the block. But then, plot twist! 👟 Goodbye specialized categories, hello generic ones. Feels like they're trading their cool athlete vibe for a fast-fashion look. Yikes! 🏪 Ditching offline stores for online-only? Bold move, but seems like they overestimated our loyalty. We still like trying on shoes, Nike! 🎨 Swapping epic brand marketing for boring performance ads. Where's the creativity, folks? Result? 📉 Their stock's doing more diving than their swimmers. 📈 Competitors like On and HOKA are gaining traction with their focus on performance and innovation. Is Nike just having a quarter-life crisis, or did they actually forget how to "Just Do It"? #Nike #marketing #brandfail #justdoit #ornot

Dare I say this new Nike ad is… 💙sugar 💚spice ❤️and everything nice By tapping into nostalgia and fandom Nike flawlessly: - surprises and delightes ardent fans - pivots away from pushing a product - speaks to what people know and love instead of rewriting the rules The best ads sell a feeling, not a product. And this one has 90s kids feeling like they’re watching weekend cartoons again 💫 #brandpartnership #nike #productmarketing

✨ 𝐎𝐥𝐲𝐦𝐩𝐢𝐜 𝐀𝐝𝐬 𝐰𝐢𝐭𝐡 𝐚𝐧 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 ✨ You can never underestimate how big a role emotions play in advertising. Two iconic brands Nike and The Coca-Cola Company showed the power of emotions in their Olympic ads this summer. Nike's ad lacked emotional appeal, while Coke's ad had empathy and hope. Brands need emotional appeal to connect with audiences in a cluttered competitive space, and a balance between human connection, emotion, and humor is key for success in Olympic ads. 𝘕𝘰𝘸, 𝘭𝘦𝘵 𝘶𝘴 𝘭𝘰𝘰𝘬 𝘢𝘵 𝘩𝘰𝘸 𝘕𝘪𝘬𝘦 𝘢𝘯𝘥 𝘊𝘰𝘬𝘦 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘦𝘥 𝘵𝘩𝘦𝘪𝘳 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘦𝘮𝘦𝘯𝘵𝘴: https://lnkd.in/eEZtTg2E The ad depicted intense competition and rivalry among Olympic athletes but lacked emotion, making it difficult for viewers to connect with the athletes or the story. https://lnkd.in/gak4T23p Coca-Cola's commercial tells the story of an injured athlete who wins another chance to compete in the Olympics through human interaction and willpower. It raises empathy and hope. ✨ 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐏𝐨𝐢𝐧𝐭: Understanding this impact, brands need to tailor their messages to create better emotional connections with viewers. Nike's ad lacked primal emotions, while Coke's ad had empathic and hope-inducing characteristics. Brands need to strike a balance between human connection, emotion, and humor to create memorable and impactful ads.✨ Want to leverage emotion correctly in your marketing campaigns? Connect with us now! . . . #advertising #emotionalmarketing #branding #nike #cocacola #olympics #marketingstrategy #adcampaigns #brandstorytelling #empathy #humanconnection #marketingtips #advertisingstrategy #adcreativity #digitalmarketing

Nike is a masterful advertiser. Their messages and storytelling are powerful. As we all take the last few days of the year to reflect and plan for the future may you hold steady in your resolve that you will accomplish your goals. #success #successmindset #mindset #goals #nike #advertising #newyear #newyearnewyou #justdoit