Kathryn Kavner’s Post

Seed Diversity in Burger Buns 🍔 In the hyper-competitive fast-food and gourmet burger industry, differentiation is key to capturing market share. While most businesses focus on the quality and diversity of their patties, sauces, and toppings, an often-overlooked element of differentiation is the burger bun—specifically, the type of seeds used on it. Here's a deep dive into how the strategic use of different types of seedings can not only enhance customer experience but also positively impact business metrics. 🌱 Sesame Seeds Sesame seeds are a classic and beloved choice, evoking a sense of familiarity and trust. Offering this option appeals to the traditional consumer base, increasing the likelihood of repeat purchases and long-term loyalty. 🌼 Poppy Seeds The unique, visually striking poppy seeds can attract a niche but enthusiastic customer group. This allows a brand to position itself as innovative and daring, enhancing its overall image and appeal to adventurous foodies. 🌻 Sunflower Seeds Sunflower-seeded buns cater to the growing segment of health-conscious consumers. This addition can bring in a new audience, expanding market share and adding a valuable revenue stream to the business. 🌿 Chia Seeds Chia seeds are recognized for their numerous health benefits and thus can command a higher price point. Their inclusion can help attract a health-focused, higher-income demographic, leading to an increased average spend per customer. 🌾 Flax Seeds The earthy flavor and high nutritional value of flax seeds can attract both gourmet aficionados and health-conscious customers. Offering this option can enhance the brand's reputation as a leader in culinary and nutritional innovation. 🌟 In Conclusion Different types of seeds not only bring unique flavors and textures to the table, but they also resonate with diverse consumer needs and preferences. A well-thought-out seeding strategy can enrich customer experiences, elevate brand perception, and ultimately contribute to top-line growth. Feel free to comment on how you've experienced the impact of seeding strategies in your market! 🍔🎯📊 #SeedPower #BurgerInnovation #CustomerExperience #FoodTrends #RevenueGrowth #Projectmanagement

Let’s kick off our food trends series with the avocado. Or avocado pear as it was called in the UK when introduced back in the 1960’s. At that time it was not a hit with the British public.  People didn’t understand what it was, or how to eat it.  It’s a great example of how language can be confusing when single words may be familiar – in this case pear – but the context isn’t and therefore their interpretation was incorrect.   It may seem funny now, but many confused it with a regular pear and even tried stewing it and serving it with custard. Yuck!  Whilst the food wasn’t a huge hit at this time, the colour was with avocado bathrooms being all the rage in the 1970’s and 80’s!  In the 80’s the avocado started making it on to restaurant menus either with a vinaigrette (or stuffed with the infamous prawn cocktail).  And this is where it stayed for quite some time.  In the US, targeting the Super Bowl with a dip to go with the crisps (guacamole) along with samples and recipes did the trick in converting consumers. Despite evidence of avocados being eaten as early as 10,000 BC in Central America, it wasn’t until the 2010’s that they exploded on the UK market. Smashed avocado anyone?! Avocado on toast was a key component of Gwyneth Paltrow’s cookbook ‘It’s All Good’.  It coincided with an increased interest in ‘clean eating’.  It was popping up everywhere, being cited as a ‘superfood’ and before we knew it became a brunch mainstay and was filling our insta feed.  Avocados made it into merchandise and jokey greeting cards to guac you up!  Millennials' love of avocados became so great that it became a bit of a joke with them being told they’d be able to afford property if they stopped spending money on smashed avocado!  From this it is clear that language is important so consumers understand what your product is, and what to do with it. Timing is key. How does your product fit with wider trends? Sampling works – assuming it tastes good of course! And association with events can help to create memories and triggers for repeat purchase. Challenge assumptions. Talk to Hummingbird Insights. #marketresearch #consumerbehavior #foodandbeverage #innovation 

Let’s kick off our food trends series with the avocado. Or avocado pear as it was called in the UK when introduced back in the 1960’s. At that time it was not a hit with the British public. People didn’t understand what it was, or how to eat it. It’s a great example of how language can be confusing when single words may be familiar – in this case pear – but the context isn’t and therefore their interpretation was incorrect. It may seem funny now, but many confused it with a regular pear and even tried stewing it and serving it with custard. Yuck! Whilst the food wasn’t a huge hit at this time, the colour was with avocado bathrooms being all the rage in the 1970’s and 80’s! In the 80’s the avocado started making it onto restaurant menus either with a vinaigrette (or stuffed with the infamous prawn cocktail). And this is where it stayed for quite some time. In the US, targeting the Super Bowl with a dip to go with the crisps (guacamole) along with samples and recipes did the trick in converting consumers. Despite evidence of avocados being eaten as early as 10,000 BC in Central America, it wasn’t until the 2010’s that they exploded on the UK market. Smashed avocado anyone?! Avocado on toast was a key component of Gwyneth Paltrow’s cookbook ‘It’s All Good’. It coincided with an increased interest in ‘clean eating’. It was popping up everywhere, being cited as a ‘superfood’ and before we knew it became a brunch mainstay and was filling our insta feed. Avocados made it into merchandise and jokey greeting cards to guac you up! Millennials' love of avocados became so great that it became a bit of a joke with them being told they’d be able to afford property if they stopped spending money on smashed avocado! From this it is clear that language is important so consumers understand what your product is, and what to do with it. Timing is key. How does your product fit with wider trends? Sampling works – assuming it tastes good of course! And association with events can help to create memories and triggers for repeat purchase. Challenge assumptions. Talk to Hummingbird Insights. #marketresearch #consumerbehavior #foodandbeverage #innovation

I literally love this white bean chicken chili… See: Vegetarian version for me at the end of this reel INGREDIENTS: *One box, vegetable broth *1 teaspoon cumin seed *1 teaspoon ground cumin *1 teaspoon lemon pepper *One garlic clove, minced *One medium chopped onion *Two cans, diced chilies, not drained *fresh lime juice from small lime *2: 15 ounce cans great northern white beans not drained *One bag of frozen white or yellow, corn thawed *1/2 bag frozen diced cauliflower *Optional shredded cheese *Optional avocado *Optional sour cream *Optional tortilla chips/Doritos/ @traderjoes corn chips DIRECTIONS: Sauté garlic, onions, and olive oil in a saucepan Add spices add vegetable or chicken broth and extra water as needed (this is going to dictate the thickness of your white chili) If chicken is uncooked, add that next Otherwise if you are adding precooked rotisserie or other chicken breast wait until the end add remaining ingredients, bring to a low boil and then simmer for 20 to 30 minutes. Top with optional ingredients and enjoy. For vegetarian/vegan version… Cut out meat, cheese, and sour cream. I look back at my recipe page of over 20 years and realize the original version of this deserves credit to the precious Mom of @vegasmamaa Pretty sure the Doritos were my favorite part of the meal back then 🧡 #whitebeanchili #vegetarianchili #bestchili #healthychili #dinnertonight #cookingathome #viralreels #foodtips #eathealthy #veganchili #recipeideas

🍽 Edamame and Poke Bowls: The Rising Trend in Europe In recent years, poke bowls have become a popular choice for health-conscious food enthusiasts across Europe. This vibrant dish, originating from Hawaii, combines fresh fish, vegetables, and the most important – edamame, making it both nutritious and delicious. The trend is evident with the rapid expansion of major poke bowl chains. Notably, chains like Poké House, Alohawaiian Poke, and The Poké Company are leading the way, offering a variety of customizable options to cater to diverse tastes. Interestingly, Germany has emerged as the biggest consumer of poke bowls in Europe. With its growing urban population and increasing demand for healthy food options, Germany has embraced this trend wholeheartedly. Whether you're a fan of classic tuna poke or prefer a vegan twist with edamame and tofu, there's no denying that poke bowls have become a staple in the European food scene. #EDAMAX #Europeanedamame #PokeBowl #HealthyEating #FoodTrends #Edamame #EuropeanCuisine

If you’re planning a beach picnic, Acai Bowls are the perfect refreshing treat! Acai ( pronounced “ah-sigh-EE”) bowls are packed with fresh fruits, granola, and other delicious toppings that make them both nutritious and delicious. Recipe for Acai Bowl: Ingredients: - Acai Base:  - 2 packs of frozen acai  - 1 banana  - 1/2 cup of mixed berries (blueberries, strawberries, etc.)  - 1/4 cup of apple juice or coconut water. *If you desire a creamier base, substitute coconut water and juice with milk, yogurt or plant based milk* Toppings: - Granola - Fresh fruits (kiwi, banana, strawberries, blueberries)- freeze the fruit first! - Coconut flakes - Honey or agave syrup Instructions: 1. Blend the Base: In a blender, combine the frozen acai packs, banana, mixed berries, and apple juice or coconut water. Blend until smooth and thick. 2. Assemble the Bowl: Pour the acai mixture into a bowl. 3. Add Toppings: Top with granola, fresh fruits, coconut flakes, and a drizzle of honey or agave syrup. 4. Enjoy: Serve immediately so it does not melt!  Acai Bowls are not only delicious and nutritious but also perfect for keeping you cool and energized during your beach picnic. The combination of acai and fresh fruits provides a burst of flavor and nutrients that everyone will love. If you want to try it first, you can find them at Jamba, Lanikai Juice, Down to Earth, and my favorite place, Hale'iwa Bowl on the North Shore. #HaleiwaBowls #SundayTreat #BeachPicnic #HealthyEating #TropicalTreats #eventsplanner #eventplanning #hawaiievents