WARC- my favorite topic, creativity & media!
Unlocking the Future of Marketing: Insights from Spotify 's Kay Hsu and TikTok's Jorge Ruiz on the WARC #Podcast with Alex Brownsell. In the latest episode of the #WARC podcast, listen to an engaging discussion between Kay Hsu, Head of Creative Lab at Spotify, and Jorge Ruiz, Global Head of Marketing Science at TikTok. Their insights on the intersection of creativity and media are not to be missed. Here are some of the key takeaways: 🎨 Blending Creativity and Media: Are they two distinct levers or a blend? Kay and Jorge explore this question, shedding light on how the boundaries are increasingly blurred. 🎯 Platform-Specific Creativity: Creating the right content for the right platform is crucial. They discuss strategies for optimizing creative content across various channels. ⏰ Early Integration in Planning: Marketers are now considering channels and platforms earlier in their planning stages. 👥 Agencies' Role: Are agencies enablers or blockers in integrating creativity and media? The conversation reveals the evolving role of agencies in this dynamic. ➕Effectiveness of Integration: There is compelling evidence that closer integration of creativity and media drives effectiveness. 📺 Planning with Media in Mind: Valuable advice for marketers is shared, emphasizing the importance of integrating media considerations into the planning process. 💠 Fandoms and Communities: This section discusses the power of targeting specific communities and fandoms, highlighting the importance of deep audience understanding. 👽 Future of Creative and Media: What lies ahead? The future landscape of creativity and media is explored, offering a visionary perspective on upcoming trends. Tune into this episode for a deep dive into how creativity and media converge to create more impactful and resonant marketing strategies 🎧✨ #Marketing #Creativity #Media #Spotify #TikTok #Advertising #FutureTrends #MarketingStrategy #BrandBuilding