Kay Hsu’s Post

Unlocking the Future of Marketing: Insights from Spotify 's Kay Hsu and TikTok's Jorge Ruiz on the WARC #Podcast with Alex Brownsell. In the latest episode of the #WARC podcast, listen to an engaging discussion between Kay Hsu, Head of Creative Lab at Spotify, and Jorge Ruiz, Global Head of Marketing Science at TikTok. Their insights on the intersection of creativity and media are not to be missed. Here are some of the key takeaways: 🎨 Blending Creativity and Media: Are they two distinct levers or a blend? Kay and Jorge explore this question, shedding light on how the boundaries are increasingly blurred. 🎯 Platform-Specific Creativity: Creating the right content for the right platform is crucial. They discuss strategies for optimizing creative content across various channels. ⏰ Early Integration in Planning: Marketers are now considering channels and platforms earlier in their planning stages. 👥 Agencies' Role: Are agencies enablers or blockers in integrating creativity and media? The conversation reveals the evolving role of agencies in this dynamic. ➕Effectiveness of Integration: There is compelling evidence that closer integration of creativity and media drives effectiveness. 📺 Planning with Media in Mind: Valuable advice for marketers is shared, emphasizing the importance of integrating media considerations into the planning process. 💠 Fandoms and Communities: This section discusses the power of targeting specific communities and fandoms, highlighting the importance of deep audience understanding. 👽 Future of Creative and Media: What lies ahead? The future landscape of creativity and media is explored, offering a visionary perspective on upcoming trends. Tune into this episode for a deep dive into how creativity and media converge to create more impactful and resonant marketing strategies 🎧✨ #Marketing #Creativity #Media #Spotify #TikTok #Advertising #FutureTrends #MarketingStrategy #BrandBuilding

Episode #41 is Live! Go give it a listen! #podcasts #Tips #socialmedia #Marketing #advertising #podcasting

Discover better ways to measure campaign impact beyond traditional metrics. Steven Sambrooks challenges ad effectiveness norms on Real Talk, the insightful podcast by IMA. Join the conversation on Spotify. 🎙️📊 #AdMetrics #MarketingInsights #RealTalkPodcast

My first podcast feature!! 🍒 I had the pleasure of speaking with Sebastian Yepes Lopera and Dr. Karan Narwal MD, from Beyond Marketing on Beyond Psychedelics, where we discussed the importance of building a brand with social media. It's no secret that brand building is the most challenging part of marketing, but in this podcast, we discuss the key elements and fundamentals of branding to make it easier for business. Check it out! Hopefully, this will be the first of many... Serotina Media Inc. | #KEEPSOCIAL #socialmediapodcast #socialmediamarketing #brandmarketing

How last click measurement is massively outdated... Great listen here with TikTok's Head of Client Measurement for EUI/Gaming Steve Lockwood on the The Media Leader podcast. Steve breakdowns the current state of media measurement, tons of nuggets in here. For instance: - Why last click attribution made sense in 2008 for banner ads with clicks. - 3 components of a robust modern measurement strategy: 1. Incrementality at channel level 2. Attribution incorporating clicks and (crucially) views 3. MMM for longer term business planning - Discussion on how does viewability impact real business outcomes - How TikTok is a full funnel platform, and how we are unifying measurement, and the halo effect of brand on performance. Along with working on means to understand retention/LTV. Listen here: https://lnkd.in/dMve-UxP #tiktokmarketing #measurement #marketingscience

Some are still scratching their heads about the power of podcast advertising. Questions like "How does targeting work?" and "What kind of measurement is possible?" keep some advertisers up at night. Curious to learn which podcast shows and categories deliver the biggest impact for brands? 🤔 Or maybe you're wondering how to measure the success of your podcast ad campaigns? Let's learn more about podcast advertising and take your ad strategy to the next level! https://buff.ly/46uxiyh #PodcastAdvertising #DigitalMarketing #advertising

🌟 How should a new brand approach its first Meta campaign? What are the crucial steps to ensure success from the start? Tune in to Yaron Been, a seasoned expert in scaling meta campaigns. With over $30 million spent on Facebook ads, Yaron Been shares indispensable advice for new brands starting their meta campaigns. From the importance of correct pixel implementation and creating custom audiences to the critical focus on optimizing for purchase objectives, Yaron breaks down the essential steps to set your campaigns up for success. Tune in to learn about the value of testing various meta features, the impact of budget constraints, and the fundamentals of tracking and data analysis. This episode is a must-listen for any brand looking to maximize its marketing potential on Meta. 🚀📊 To watch the full podcast, check us out on 📺 YouTube: https://bit.ly/3VyORt1 Spotify: https://bit.ly/4aTWONR #MetaMarketing #FacebookAds #DigitalMarketing #MarketingStrategy #OnlineAdvertising #EcommerceTips #MarketingTips #PixelImplementation #CustomAudiences #CampaignOptimization #MetaAds #MarketingFundamentals #AdTesting #BudgetingTips #DataAnalysis

Let’s talk about pods… No… not podcasts. No… not whale pods either. 🐳 Engagement pods. I am seeing them EVERYWHERE. If you don’t know what an engagement pod is… Buckle up whilst I fill you in. An engagement pod is a *strategy, where a group of **like-minded individuals agree to comment on each others social media content, to give it a performance ‘boost.’ & it’s a big fat NO from me. I’m calling this out for what it is… A stupid tactic that nobody should be engaging in. As individuals and brands: 1. You shouldn’t want fake engagement. 2. These people/brands are likely to be putting out similar content to you, meaning that you will attract more of them - and is that really your target audience?! 3. It’s completely disingenuous and this engagement will eventually tail off too, leaving you with what - time wasted and a following of the wrong audience? I have seen huge creators, including social media professionals advising people to do this and I just want it to stop. ✋🏼 So you might be wondering at this point, how can you tell if an individual or brand is working with a pod? 1. All the comments will be an iteration of the same phrase and or emojis. 2. The individuals/brands commenting will be in similar industries (just look at their usernames/page names). 3. They will be actively encouraging it through their posts, language and/or their comments on other posts. Bonus tip: These pods can also be spotted commenting on paid ads! Stay safe out there social media pro’s. 📸: Whale pod image from National Geographic, although we know one things for certain, these whales don’t want to be associated with these other pods. ❌ #EngagementPods #EngagementTactics *If you call strategy, insanity. ** If like minded is a group of poorly informed individuals advising one another. And that concludes today’s social tea. ☕️

Episode #34 of Digital Madvertising is live! We talk about how to advertise to a younger demographic! #marketing #advertising #podcasts 🎧 - https://shorturl.at/ftSZ0

Feeling Audience Fatigue? MarTech's Chris Wood reports from the IAB's Podcast Upfront, where advances in adtech are helping measure podcast audiences and engagement. Chris's report also discusses: 🔸 Podcast audience diversity 🔸 Progress in measurement and brand safety 🔸 The top categories for podcast content and advertisers Check it out 👉 https://lnkd.in/eyX2cm5Z #podcasts #digitaladvertising #audioadvertising #adtech #marketing