Demand for high-quality coffee beans means demand for high-quality life for farmers.
We humans very often forget it, when we’re drinking our coffee, how much work actually goes into making that cup of coffee possible. The most of this work is done by the farmers. A lot of care and work goes into growing, maintaining, harvesting, processing and packaging coffee. When it arrives at our roastery, we perfect the coffee by creating suitable roasting recipes. And all that labour combined, results in your cup of coffee.
We value our partners greatly, and in 2009 we decided to start with direct-trade. Direct-trade was, at that time, not common in the coffee industry. Very often, and this is currently still the case, there are one or two links in the supply chain in between the farmer and the roaster, such as a green coffee distributor. When this is the case, more links in the supply chain need to make profit, and thus the ones who provide the most work, the farmers, earn the least amount of money. By direct-trading, we make sure 100% of the money we pay for the coffee actually goes to the farmers. At this moment, 78% of our coffee is direct-trade. We will never pay less than 1,5 times the world market price, and very often, the difference is even bigger. By paying farmers a fair price, we provide them the possibility of good health and well-being, a good way of life (for example, by being able to go to school) and the opportunity to invest in expanding sustainability on their farms. Doing this, we contribute to several SDG’s, contributing to a better world and, in return, we can enjoy a great cup of coffee.
Food Safety and Compliance Manager, Coke Farm
1moCCOF Marketing team, it was a joy! I look forward to the next opportunity we have to collaborate and find new and innovative ways to improve the organic supply chain together!