Achieve standout marketing results with our fractional CMO services, supported by an award-winning B2B marketing agency. Over 20 years of delivering exceptional outcomes for cost-conscious companies. #Marketing #CMO https://lnkd.in/g2JueSNR
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📶Transform your ability to grow revenue through GTM alignment | Board-level experience | Marketing - Sales - Leadership | ⬆️Leading impactful projects for CMOs | Elevate Partner Status
👉 Resilient Marketing: Achieving Revenue Goals Despite Budget Cuts I'm been doing B2B enterprise marketing for three decades now. At first, cutting budgets may throw marketing leadership off a bit, but our only choice is to shake it off and do our part! In this video, I share some ideas on working with the C-level team and the marketing team to punch above your lowered budget.🥊
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If you aren’t already leveraging relationship marketing for your brand, I highly recommend doing so. In fact, Ambassador can help you get started or take your current efforts to the next level. Check them out! https://lnkd.in/ePRSnua5
2022 Referral Marketing Software | #1 App for Referral Advertising
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https://lnkd.in/evj9PETP Louise Mahrra, UK&I Marketing Director, Logicalis: Technology has democratised channel marketing, but it’s by humanising B2B marketing, emphasising connections through stories, emotion and personalising experiences that we can leave a lasting impact. #commsdealer
Mahrra's human-led marketing
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Principal at Tarkenton Private Capital | Founding Partner of Liger, a Full-Service B2B Marketing Firm | Author | Podcast Host
When leadership overlooks the depth of marketing, they focus narrowly on transactions. Every marketing action is judged by its lead generation, sidelining efforts that don't directly produce measurable leads. This leads to prioritizing customer acquisition over nurturing brand identity. Remember, your brand reflects how customers perceive you based on your communication, solutions, and the relationships you build. Brands that succeed are those that place customers at their core, unlike those solely driven by transactions. What's your take on prioritizing customer-centric strategies over transaction-focused approaches?
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B2B Marketing Strategy | Content Marketing | Sales Enablement Helping companies generate revenue by connecting with customers, audiences, and stakeholders.
Arguably, the sole business objective of Marketing, in any company, is to generate leads. Things go bad when Marketing tries to do this on its own. Food for thought from the Marketoonist about the importance of partnering for success with stakeholders in #BusinessDevelopment/ #Sales, #ProductDevelopment, etc. #marketoonistmonday #marketingstrategy #marketingcommunications
Marketing Seat at the Table
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Did You Know? #PublicRelations is the KEY to influencing customers 🔑🙌 #PR #Marketing #DigitalMarketing #PRAgency #MarketingAgency #B2B #B2BMarketing #Advertising #MarketingTips #PRTips
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Conversion Copywriter and Strategist working with coaches and consultants to deliver the right message to the right person at the right time to get to the next YES!
Today I had an enlightening conversation with Jeremy Kanne, a fractional CMO and owner of Smart Yeti. Jeremy has an engineering background and brings concrete logic to an often abstract industry. We discussed analytics and their foundation for strategic long-term growth and how to inject more creativity into B2B Marketing. What a pleasure to learn from him and find someone as passionate about marketing as I am. If you're looking for a partner to help you map and execute a strategic marketing strategy, Jeremy's your man.
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Meiseiwitz (2021) asserts that it is more expensive to acquire customers than to retain them. Competitors can replicate quality and price, but what they cannot duplicate is the engagement strategy. Creating a guarantee of profitable repeat purchases is one of the reasons why marketing professionals now have a seat in the boardroom. Yes, you heard me. Occupying the top position in strategically directing and aligning business operations. How is this possible? Read more: https://lnkd.in/dkMFZDyZ Misheck Nyawo
RM (Relationship Marketing) vs TM (Transaction marketing) - Marketers Association Zimbabwe
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Fractional CMO | Interim Executive | Leveraging Innovation + Strategy to Drive Impact and Revenue | Go To Market | Category Pirate 🏴☠️ | Boy Mom <3
Different fractional CMOs focus on different things... Some models focus exclusively on short-term strategic initiatives, like building a marketing plan or providing input on a strategic initiative, like a product launch or market expansion while others focus on long-term engagements providing leadership and integration of every aspect of an organization’s marketing team and program. Are you curious about which model is good for you? Contact me and let's chat. https://lnkd.in/giYms2Gq #fractionalcmo #fractionalexecutive #fractionalleadership #marketingb2b #saasmarketing #marketingstrategy #marketingsuccess
The Four Archetypes of Fractional CMOs & How to Choose the Best for You
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