Kerri O'Connor’s Post

🚀 Big news in the ad tech world! Outbrain and Teads have announced a gigantic merger valued at $1 billion, setting a bold new direction in the advertising landscape. This move isn't just about scaling up—it’s a strategic play to forge a full-funnel advertising powerhouse, melding Outbrain's performance technology with Teads' prowess in video and branding solutions. 💡 Imagine this: Your ad campaigns seamlessly integrated from performance metrics right up to high-impact video branding, all under one roof. The possibilities for targeted, effective, and comprehensive advertising could redefine our strategies and ROIs. With a $725 million upfront payment and significant share exchanges, the deal not only exemplifies confidence in the combined potential but also marks a significant commitment to evolving how advertising technology can drive business success. Outbrain's CEO, David Kostman, will take the helm of the merged entity, while Teads’ leaders step in as co-presidents, ensuring a blend of vision and expertise. 🤔 What do you think this merger will mean for the future of digital advertising? Could this be the beginning of more integrated ad solutions across the industry? #digitaladvertising #adtech #mergersandacquisitions Need help improving your ads? Let's chat.

This week's newsletter includes Ciarán O'Kane's 10 point guide for adtech investing success 1. $1 trillion makes ad tech a good place to put money to work (especially as there are only 5 sector focussed funds globally!) 2. $9 billion European M&A, is a strong investment signal. 3. PE is hungry for ad tech deals 4. You cannot scale without managed service 5. Focus on the buy side  6. Utility adtech FTW 7. See the ROW as an opportunity not a headache8. Beware the AI hype 9. Take advantage of cookie / ID deprecation  10. Invest in FirstPartyCapital (Can you believe this is rule number 10 instead of rule number 1?!  Neither can we!) Check out the full post here: https://lnkd.in/ewJx9R-J #adtech  #investment  #venturecapital #business  #newsletter  #money 

X's recent efforts to court small and midsized businesses (#SMBs) amid declining #ad #revenue raise questions about the platform's viability and effectiveness for #advertisers. Despite offering lower costs per click, SMBs remain wary of #X due to concerns over inconsistent conversions and #brandsafety issues. 📉 While X has attempted to improve ad #performance #metrics, such as #CPE and #CPM, it continues to lag behind #competitors like #Meta and #TikTok in driving consistent conversions. Outsourcing ad sales to #marketing startup #JumpCrew and focusing on #subscription and #data licensing services indicate a shift away from traditional advertising revenue streams. 🛡️ Furthermore, lax #content #moderation practices and the proliferation of #clickbait-style content undermine X's appeal as a brand-safe advertising environment.

Why Transparency in Ad Tech is Non-Negotiable? In ad tech, transparency is essential. At WaardeX, we prioritize transparent services and custom yield solutions to ensure trust and reliability for our partners. The Importance of Transparency 🔵 Building Trust: Transparency builds trust. We provide clear reports showing ad placements, buyers, and performance metrics. 🔵 Fair Practices: Transparency ensures clients know all costs and values, eliminating hidden charges and promoting fair practices. 🔵 Enhancing Performance: Transparent data helps clients make informed decisions and optimize ad placements. How WaardeX Upholds Transparency 🔵 Detailed Reporting: Comprehensive reports cover all aspects of ad campaigns. 🔵 Open Communication: Our account managers keep partners informed about strategies and outcomes. 🔵 Custom Yield Solutions: Tailored strategies with transparent insights help partners achieve optimal results. 🔵 Industry Standards: We follow high industry standards to ensure fair and transparent services. At WaardeX, our commitment to transparency helps clients navigate ad tech confidently and reach their monetization goals. Learn more: https://bit.ly/4frIKyB #AdTech #Transparency #DigitalPublishing #Trust

Consolidated #media was the name of the game for the better part of a decade as #publishers looked at scale as a way to compete with the behemoth platforms for #adrevenue. That consolidation mindset was further spurred in 2021 as publishers, rich from the pandemic false spring, looked to invest their wealth in various M&A opportunities. But the following refreeze of advertising budgets made 2022 and 2023 less-than-stellar for revenue, leaving some publishers possibly regretting their acquisitions, expansions and going public via #SPAC. In this edition of media company matchmaker — the uncoupling edition — I take a look at which of the recently merged companies are in the most likely position to break up in the coming year and predict who some of their rebounds might be.

Advertising Trends to Watch for 2024 -Say goodbye to the wild ad spend swings. The digital ad spend ship is sailing towards slow but steady growth. -Brace yourself for Google's full cookie phaseout in 2024. Mergers and acquisitions among ID providers are on the horizon, and Apple might just drop a DSP bomb next year. -Generative AI is making waves in creative ideation, media planning, and ID-free targeting. It's the future, folks! -SGK's impact in 2024 in Trend #5 will be huge. Consumers will demand seamless and connected experiences. -Ad-supported streaming is here to stay and will gain even more popularity. Ready to conquer these trends in 2024?

🌐 We believe in safeguarding the future of the open web. Check out the latest article from Peter Wallace, our General Manager, EMEA, who shares insights on how to do so as it relates to recent ad tech M&As and their profound impact in Advertising Week: https://bit.ly/4f7auIE #adtech #digitaladvertising

Outbrain merges with Teads, combining performance and video platforms to offer expansive reach and innovative ad experiences. Discover the transformative impact. Read the Latest full News - https://lnkd.in/dWDy7QWT #MarTech #MarTechedge #Outbrain #Teads #DigitalAdvertising #AdTech #VideoAdvertising #MarketingInnovation #ConnectedTV #IndustryTransformation

Ever wondered what switching to a fully integrated ad tech solution looks like? Dive into our latest case study! Learn how one of our clients transformed their ad operations, boosting efficiency and revenue along the way. Check out their story here: https://lnkd.in/dsB75E4j Curious to see how TeqBlaze can help elevate your ad strategy? Let's connect! #TeqBlaze #AdTech #CaseStudy #Innovation #Programmatic

Totally. The key thing for media brands is to figure out how to use the ad giants to drive traffic to you without letting them freeload on your editorial. Diversify as much as you can towards models that allow you to sell products and services direct to your subscribers. White label brand-compatible services. And don't let anyone else sell your ads.