Ken Sims’ Post

You know you’ve made it -   when your name becomes a synonym for the work you do. Ben Murray, the SaaS CFO, has become synonymous with financial performance, SaaS/subscription metrics, forecasting, and SaaS operations. Here's his story: When Ben first started his blog in 2016, he had no idea about the substantial impact it would have on the SaaS industry. But just a few short years later, he's developed his own brand and is now an expert coach and podcaster in the industry. So how did this happen? A combination of hard work, dedication, and seizing opportunities. To some, it may seem like Ben was destined for this level of success. But it wasn't always that way. There were numerous trials and errors: → Working in small tech firms. → Jumping up to multi-billion dollar companies. → Taking a risk, and starting his own blog. Until one day, everything changed. He saw an opportunity in the SaaS industry and took it. His game plan: → Sharing his passion without gatekeeping. → Offering fractional SaaS CFO services. → Providing coaching and courses in SaaS finance. And guess what? It worked. Today, Ben has achieved success beyond what he might have even thought possible for himself. His story serves as a powerful reminder. To truly succeed, you not only need to work hard but also be ready to seize opportunities when they come. Who’s someone you respect for the way they’ve seized opportunities in your industry?

Here’s a story about why CAS firms thrive in niches, and how crazy good Summit Virtual CFO by Anders is at what they do. 🕰️ In the beginning… Summit CPAs started as a traditional CPA firm in 2002 with co-founders Jody Grunden, CPA and Adam Hale, CPA. At first they scrambled, working with any clients they could. But then they focused their offerings to advisor services almost exclusively with digital agencies, and became the first fully remote accounting firm WAY before anyone else was doing it. And not only that, they built up their company’s annual revenue to $10M with VCFO and supporting services… 👉💻 BASED AROUND ONE INDUSTRY NICHE of digital agencies. -- 💡 Because they had that focus, they were able to package their offerings around the same kind of client, become experts in that world, and deliver ridiculous value at the same time. They were happy as they were, they were NOT looking to be acquired – but people kept approaching them. In 2022, they finally joined Anders CPAs + Advisors, a US Top 100 firm, and Anders said "You’re awesome, keep growing!” -- 🌱👉🌲Grow by adding more niches… So Summit started building out new industry verticals – 🚛 Trucking and logistics ⚖️ Law firms ☘️ Cannabis. Summit leadership wanted internal experts to become public-facing thought leaders like co-founder Jody Grunden has always been when talking to agencies. The problem: mumbly-mouthed accountants don't make for great thought leaders. That's why they brought me in. Over the past year, I've been helping Summit turn their Lead VCFOs into polished, confident representatives for their niches. Public appearances are happening, conversations are taking place, and Summit continues to grow. It’s like cloning your founder. Who knew cloning could be so ethical and good for business? 😬👉😬😬😬😬 -- 📣 As it turns out… I know that Summit’s style of expert human thought leaders driving content marketing is super successful for filling their pipeline, but very few accounting firms do that. So part of my mission these days is to spread the word: 👉Accounting needs to look more human, dammit. There's far too much value to be delivered, ESPECIALLY in advisory, for the world to think that accounting advisors are just anonymous, replaceable bean counters. -- 👋😊 My name is Jeff Bartsch. I help accounting advisors attract and keep their ideal clients. If you’d like to talk about what that might look like for you or your firm, shoot me a DM, and let’s talk.

Check out a snippet of our CEO 😎Alex Millar, with Jules Lund from Disrupt Radio, discussing the problems of managing SaaS spend. At the end, Jules shares a secret strategy he’s used to reduce his SaaS spending ✂ #saasmanagement #finance #accounting #reducespending

Navigating the vast landscape of accounting firms can be daunting, especially for startups and small businesses. A recent guest blog post by Hisham Al-Shurafa, CEO of Essential Health Systems Inc., on Xen Accounting delves into this challenge, sharing insights from his 14-year journey. He emphasizes the importance of aligning with an accounting firm that mirrors your company's culture and operational style. For businesses in the modern age, finding the right accounting partner is crucial for sustainable growth. Read the full insights and tips on choosing the right accounting firm for your business in the link below 👇. https://lnkd.in/ed_X_kQ8

💡 Confused about the difference between bookings, revenue, and ARR? We've got you covered! 💸💼 In the world of SaaS startups, understanding these terms is crucial. Bookings represent future contractual payments, while revenue reflects past performance. ARR measures predictable, recurring revenue. But wait, there's more to it! Check out our latest article for a deeper dive into this financial puzzle. 💡📊 https://lnkd.in/dmF8jy-f #FinanceDemystified #SaaSInsights

Here to demystify the difference between bookings, revenue, and ARR in the startup world! 💼💡 Understanding these financial terms is crucial for startup success. Check out our latest article for the full scoop! 📊🚀 #FinanceDemystified #SaaSInsights #StartupGrowth #FinancialClarity

Dropping some knowledge on the difference between bookings, revenue, and ARR! 💸📈 Startups, listen up! Knowing the nuances of these terms can make or break your financial strategy. Dive into our article to learn more! 💼💡 #FinancialStrategy #StartupFinance #SaaSMetrics #VentureInsights

It's Wednesday at Accounting High turn up the volume we're talking systems + processes on "Shoperations" This is the 3rd of 5 new classes at Accounting High!!!!! 5 days a week!!!!! Monday through Friday!!!!! Each class focuses on a different aspect of "RAPing" aka Running an Accounting Practice... Accounting High kids! Do you like operations? It’s Wednesday at Accounting High We're talking about systems and processes Talking shop about operational balances Accounting workbench to workflow challenges Hybrid teams for Pete’s sake! I'm trying to manage through screens But I can’t figure out which Zoom window’s my next meeting... And Dr. Kenji says “Acuity Accounting uses EOS” Uh, huh? "Entrepreneurial Operating System by Gino Wickman” Well, since 2012, my firm’s been in the cloud Join us as we go deep, I’ll try not to run it to the ground We’re sharing Profit & Loss And managing back office My tax staff just quit, tried to hire on LinkedIn, no luck And... #scopecreep , #teamcount, #CAS, #automatetax #Compliance #transactions, ID’ing #bottlenecks Come on OPS! “Scotty, wait a minute, it’s my firm dawg...” I know, and I said you can run it however you want Hi, Class is in session, it's time for Shoperations at Accounting High!!! and a Special Shoutout to our Fantastic Faculty of Allstar Accountants Marcus A. Mire, CPA, Matthew May, Jody Grunden, CPA, Ron Baker, Edward Mendlowitz, John Briggs, Ryan Lazanis, CPA, Lindsay Stevenson, CPA, CGMA, Dawn W. Brolin, CPA, CFE, Rita Keller, Adam Markowitz, Shane Mason, CPA, CFP, Mike Michalowicz, Jason Ackerman, CPA, CFP®, CGMA, Chris Williams, Jim Capparelli, Tate Henshaw, CFP®, Zachary Call, CPA, Kellie Parks CPB. 🦅 Byron Patrick, CPA.CITP I CGMA, Paul Barnhurst, The FPandA Guy, Marissa Jones, ⚡️Roman Villard, CPA, Korey Cournoyer, 🐻 Dan Luthi, Daniel Gertrudes, Nikole Mackenzie, Terrell A Turner, CPA, 🦊 Kristen S. Keats, CPA 👉 SUBSCRIBE TO OUR YOUTUBE CHANNEL 👈 (link in the comments) NEW SHOPERATIONS EVERY WEDNESDAY AT ACCOUNTING HIGH free your time. open your mind. grow your bottom line. only at Accounting High. ✌ 😘 Scotty

Xero Unleashed: A Trailblazing Journey from Vision to Global Triumph. Chapter 9: Leadership Changes and Evolution. As Xero matured and navigated the complexities of a rapidly evolving industry, leadership changes became a significant aspect of its journey. In 2018, Rod Drury, the co-founder and longtime CEO, made the decision to step down from his role, marking a pivotal moment in Xero's history. Steve Vamos, a seasoned executive with a wealth of experience in the technology industry, assumed the position of CEO. Vamos brought a fresh perspective to the company, building on the foundation laid by Drury and Edwards. This leadership transition reflected Xero's commitment to adapting to the changing landscape and ushering in a new phase of growth. Under Vamos's leadership, Xero continued to innovate and adapt its platform to meet the evolving needs of businesses. The focus on customer-centric solutions, coupled with strategic initiatives, reinforced Xero's position as a leader in the accounting software space.The leadership of Xero underwent another transition as Vamos resigned to give way to silicon Valley veteran Sukhinder singh Cassidy in 2022.She brings a host of experience from technology startup world where she had worked as an executive and founder. This chapter explores the dynamics of leadership transitions, shedding light on how Xero managed to maintain its momentum amid changes at the helm. It highlights the resilience and adaptability embedded in the company's DNA, ensuring a seamless evolution that aligned with its commitment to excellence and innovation. The chapter sets the stage for Xero's ongoing journey under new leadership, emphasizing continuity and the pursuit of continued success. #startup #strategy #technology #branding