Kessler Cuffman’s Post

Music is Economy— PERIOD!!! A centralized statewide office Makes it All Make Sense!!! A main key to success is organization. Let’s create the equilibrium needed, and collectively be drivers of effective change in the “gig” /“creator” economy.

Historic places and people that helped make Nashville ‘Music City’ - WKRN News 2: Historic places and people that helped make Nashville ‘Music City’  WKRN News 2

How can we save British nightlife from collapse? Small venues are the heart of our musical culture. Here’s the excellent Gilles Peterson with a plan to keep that heart beating. 'We need to find new economic systems for funding these smaller clubs so they can thrive, not just barely survive...But perhaps we could also look at models of community ownership and cooperative practices that could shore up the foundational layer of smaller venues.' Full article: https://lnkd.in/eaeJFj4p #musicvenues #grassrootsmusic #coops #communityownership #cooperatives

What factors contribute to the #significantgrowth of the global music event market? The global #musiceventmarket witnesses substantial growth driven by a surge in #livemusicperformances, a crucial source of income for #musicians amidst declining recorded music sales #worldwide. The #highdemand for #musicevents, especially among the #youth population, becomes a key factor propelling the #significant expansion of the global music event market. Click to know more : https://lnkd.in/duP4YVkF Key Market Players: Colin Cowie Lifestyle, Outback Presents, Eventbrite., Rafanelli Events, BCD Group, Carlson. #AMR #MusicEventMarket #LiveMusicPerformances #GlobalMusicIndustry #RecordedMusicDecline #ArtistLivelihood #YouthDemands #Concerts #MusicShows #EventGrowth #EntertainmentIndustry #MusicTrends #LivePerformances #MusicalExperiences #YouthCulture #ArtisticExpression #MusicConcerts #MusicianLife #MusicEvents.

Even globally renowned artists like Jennifer Lopez are facing difficulties in today's concert industry, which is manifested by her recent struggles to sell tour tickets. There's a big change coming in entertainment! A recent Business Insider story does a good job reporting. "JLo is apparently having a hard time selling tickets," the author said, which led to the cancellation of several tour dates despite rebranding her tour as a greatest hits showcase. Other artists like The Black Keys and Troye Sivan are experiencing underwhelming ticket sales, suggesting a broader trend of market challenges. Why has this happened? The phenomenon is partly due to an oversaturated market where a multitude of artists have simultaneously returned to touring post-pandemic in an attempt to recoup losses. "You'd never before had a moment in time where all the horses lined up at the starting gate and they all went out on the road at the same time," said Gary Witt, CEO of The Pabst Theater Group. This congestion has diluted audience attendance and heightened competition among artists. Economic factors further complicate the landscape, with soaring ticket prices dampening consumer enthusiasm. David "5-1" Norman, a touring industry veteran, points out, "Ticket prices are just astronomical right now," which adds a significant financial burden to potential concert-goers. There are also major concerns about Live Nation and Ticketmaster exerting monopoly power on the pricing. Artists and promoters are adapting by rethinking their tour strategies, such as downsizing venues or combining forces with other acts to attract larger crowds. It's definitely not the end of entertainment, but a shift in the way that the sector works. #entertainment #jlo #artists #livenation https://lnkd.in/eG9iH-GS

Will you be attending NAMM? This #NAMMU keynote is not one to be missed: "The music industry continues to break financial-growth records, but musicians never seem to get an invitation to the party. In this session, popular music and science content-creator Benn Jordan (Voice-Swap) will be joined by economist and music rights expert Michael Pelczynski (Voice-Swap, Forms + Shapes) to discuss the state of the #streamingeconomy, the emergence of #artificialintelligence and what #musicians can do to #survive it."

Hosting your concert, showcase, or event around your music brand is a great way to get your community engaged offline. You get to connect with them and shake hands with people who’d love to support you. For example, let’s say a local emerging artist in your town starts a monthly event series. They get sponsors to cover the upfront costs and get 70 of their biggest supporters to come and pay $20 to see them perform. That would amount to $1,400 per event and $16,800 annually. Another idea is hosting a small concert and inviting other local musicians to play alongside yourself. This may take a lot of time and resources but it’s definitely worth it if you execute right. Not only do you get to play in front of your own fans but you get a chance to cross-brand with your counterparts and their communities. Overall there many different types of events you can produce both big and small. If you plan to tour (if you’re not already) this a good way to get your feet wet and get active in your local community. #musician #musicmarketing #musicindustry #musiclicensing

Wrote this piece to help explain to artists who want to do showcase festivals! If you think it might help an artist you know, please feel free to share it to them! https://lnkd.in/gxX6i4Ta

How to catch the attention of music supervisors with a great email.🎶✉ - Highlight their accolades - Congratulate them on their achievements. -If you or your artist has a gig in the same city where the supervisor is based, invite them to the gig. 🔊Voiceover by our CEO Amelia McCloskey #musicsync #pitchperfect #brandcommunication #syncsavvy #musicmarketing #synclicensing #musicindustry #musicsupervision #entertainmentindustry