Kevin Frank’s Post

For our next In-House Agency Leaders Club In-House Life online session on 3 September at 1pm I'll be speaking to Matthew Bull, Global Chief Creative Advisor to KraftHeinz and AB InBev. Here's what we'll be covering: *External vs in-house agencies How is the relationship between the two evolving? What does effective collaboration look like? Should internal agencies pitch against external ones? Is there a limit to the creative ambition of in-house teams? Should they be attempting to do it all? *Talent & culture What qualities do you look for in a creative leader for an in-house team? How is that different to a leader of an external agency? What are the advantages of being in-house for a creative director/ECD? Some people have called for in-house creative leaders to be in the C-suite as a CCO - can you see that happening? What advantage would it bring to a business? How important is it for in-house agencies to look, feel and behave differently from the rest of the company? Is there a danger that this creates too many barriers with colleagues and negates some of the advantages of being in-house? *The work If an in-house agency has the ambition to raise the standard of its creative work, where should it start? Talent? Relationships with stakeholders? Remit? What role do creative awards play for internal agencies? And we'll be taking questions from the audience too! Register via the link if you'd like to take part https://lnkd.in/e4UA9bc5

For our next In-House Agency Leaders Club In-House Life online session on 3 September at 1pm we'll be speaking to Matthew Bull, Global Chief Creative Advisor to KraftHeinz and AB InBev. Here's what we'll be covering: *External vs in-house agencies How is the relationship between the two evolving? What does effective collaboration look like? Should internal agencies pitch against external ones? Is there a limit to the creative ambition of in-house teams? Should they be attempting to do it all? *Talent & culture What qualities do you look for in a creative leader for an in-house team? How is that different to a leader of an external agency? What are the advantages of being in-house for a creative director/ECD? Some people have called for in-house creative leaders to be in the C-suite as a CCO - can you see that happening? What advantage would it bring to a business? How important is it for in-house agencies to look, feel and behave differently from the rest of the company? Is there a danger that this creates too many barriers with colleagues and negates some of the advantages of being in-house? *The work If an in-house agency has the ambition to raise the standard of its creative work, where should it start? Talent? Relationships with stakeholders? Remit? What role do creative awards play for internal agencies? And we'll be taking questions from the audience too! Register via the link if you'd like to take part https://lnkd.in/eaqXRJYY

BIG NEWS! The 2023 Best of MichBusiness Awards selected CKC Agency as the winner in the Marketing & PR Prophets category! The competition celebrates Michigan companies moving business forward, making a difference, showing outstanding leadership, and creating platforms for their business to thrive. #PR #publicity #brandawareness Corp! Magazine

Feeling excited to be sat amongst the PR Jury for The Drum Awards 2024. Not my first time in this position, so it got me thinking about what I typically look for in an award-winning entry. I'd say I split it up into 4 parts:  1️⃣ Creative difference. Is what I'm seeing something new and clever? 2️⃣ Having an integrated approach. Does the entry include a strategy or activation that goes beyond traditional PR or comms? 3️⃣ A clear link to the business imperative. Does the activity ladder up into the company's broader business goals? 4️⃣ Great results. How did it perform? What was the impact? Measurement is key. Looking forward to seeing the entries - good luck to all!

Industry awards are like modern art. Some people love displaying them, while others turn their heads sideways, wondering: “What does this even mean?” But the right awards are important to a holistic PR strategy – the key word being RIGHT. Applying for awards should be strategic vs. opening the wallets and checking off a box. Here are a few things to consider: ✔️ Understand your business goals before all else. It could be recruitment, showing off how you pull off creative integrated programs for clients, or both. ✔️ Create a yearly calendar, align awards with your business goals, and make sure those awards are legit. (Tip: if it feels shady, then it is shady 👀) ✔️ Keep in mind how much effort certain awards will take so you plan your timelines accordingly –  drafting submission forms, gathering assets, securing necessary approvals, and more. ✔️ Don’t base your decisions on cost alone. It ultimately comes down to how much influence the award organization has with your target audience, whether or not you have a fighting chance to win, how much you "get" as a winner...and, yes, budget. We created a guide with all you need to consider for your 2024 awards planning below! #content #awards #pr #publicrelations #pragency #strategy

Let's talk about the value of PR recognition + awards for your brand! Awards enhance your brand's visibility, attract top talent, and build trust with stakeholders and customers. These recognitions set you apart from the competition and boost your credibility 🌟 Let us source these opportunities for you 👉 contact us today to elevate your brand with the power of PR. #brandvisibility

I don't think communications teams need to outsource building trust with their stakeholders, but this article resonated when it caught my eye in a newsletter this morning. "While there may not be an immediate impact by in-house comms teams on revenue or earnings, they do play an immense role in supporting an organization’s bottom line and helping their organizations to communicate effectively. Just as internal communications can improve staff morale, any slip-up in messaging could hurt." Shout out to all of the internal comms people out there fighting the never-ending, uphill battles and spending at least some of your time explaining what all you do.

Ninety five percent of customers trust well-regarded companies, showing how powerful a brand reputation management strategy is. Here we teach you a tested way to create a strategy to mold a positive brand image. (Marian Domingo) https://hubs.ly/Q02Hzcv60 #PR #BrandReputation #ReputationStrategy #PRtips

😊 Thank you so much to the team at PRWeek UK (especially John Harrington and Siobhan Holt) for writing up the news about the launch of Blue John.   💙 2024 is set to be an exciting year for Blue John and we’re all looking forward to seeing what it will bring.   📢 Lorna Cobbett, Founder & CEO of Blue John, said: “Blue John will provide senior-led advisory support to any company, organisation or leader that is facing growth or change. We recognise that reputation needs to be managed by taking into account all stakeholders, as everything is now a business story. And yes, there will be reputational risks, but there are also opportunities that are often missed or ignored.   The reason we talk about being a reputation management consultancy is because we deliver senior advisory support to our clients from a team who are the right people to follow it through, as we’ve been there before ourselves. We know that the journey a company or leader is on is rarely linear, especially when it involves navigating growth and change, and we’re there to stand alongside you.   The collective model is one that excites me and felt right for Blue John. Clients get more flexibility and agility from a senior-led team, which brings a wide range of expertise, and we are committed to delivering the best value.   We do what we do, because we believe that reputation is an asset and one that can be perfected, projected and protected. It’s a mindset and a process that we believe passionately in. For us at Blue John, we provide everything for reputation, for reputation is everything.”   📧 Get in touch to find out more – DM us on here or drop us an email at [email protected]. We want to hear from you! #reputationmanagement #launch #letsdothis #strategiccommunications #consultancy #leadershipdevelopment #changemanagement The Blue John Collective includes: Nicole Yost, Ruth Dance, Lopa Winters, Emma Donnan, Tom Sutton, Hanna Boughtwood and Lizzie Lynch https://lnkd.in/ee3sjcP7

Tired of average PR Firms holding your brand back? We help businesses , from established names to daring start ups, achieve industry recognition. Transform your brand with us! #impactauthority #brandelevationagency #brandpr #pragency #prfirms #topprfirm #mediacoverage #linkedInmarketing