Kevin Lee’s Post

Our teams are in action again this summer doing a great job in Booths on behalf of Filippo Berio UK - inviting shoppers to try and buy Rio Mare tuna. Once shoppers experience the taste for themselves, it's clear to see why it's Italy's No.1 tinned tuna brand! Experience really is everything for consumers (not to mention the brands we support). #experienceiseverything #sampling #customerexperience

When discussing PODs (points of distribution) in beverage terms, are you referring to the number of retail doors/accounts or the total number of facings? #beverage #cpg #retail #grocery

Retail placement is calculated, backed by data that many, including myself, may or may not totally understand. Pairing complementary products in close proximity is something I can understand wholly. I wanted to share this fantastic placement of one of the latest releases by Sazerac Company and their Traveller Whiskey by Chris Stapleton. I live in Louisiana so it is a special case for liquor and spirits, where it is available in retail from Walgreens to Total Wine & More and many retail locations in between. This particular placement was at Rouses Markets and it struck me as genius and unique. Pairing a great whiskey or bourbon with a premium steak is, well.... perfection! Well done to the Sazerac team and the local distributor for this smart placement! Side note, if you haven't tried the new Traveller Whiskey, I fully recommend it. Not to mention, if I am going to have a glass of a celebrity backed whiskey, Chris Stapleton would be at the top of the list! #LFGEAUX #brandplacement #retail #shoppingexperience #experientialmarketing

你喜欢超市里的生鲜档口嘛？后厨忙碌的身影，现做现食的香气，有没有吸引你驻足逗留，进而消费买单🥐 🧀 🍕 🍣 🍩 来看零售专家Glynn Davis和Matthew Valentine对生鲜档，未来何去何从的精彩辩论💻 #超市 #生鲜 #零售 Do you like food counters in supermarkets？ When you see busy staff in the kitchen, surrounded by the aroma of freshly made food, are they attracting you to stop and pick some of them, and then fully willing to pay the bill🥐 🧀 🍕 🍣 🍩 Join the exciting conversation between retail experts Glynn Davis and Matthew Valentine, and read the full article about the future trend of food counters, to see their contrasting perspectives💻 #Supermarkets #FoodCounters #Retail

The April Issue of ShelfLife 2024 In this month’s cover story, as Nearby Stores celebrates its third anniversary, Neil Donnelly, head of commercial, S&W Wholesale talks to Donna Ahern about how the symbol store’s strategy to help independent retailers forge deeper connections in the local community has helped the success of this model to date. With awards season nearly upon us, Excel Recruitment’s Nikki Murran, who leads the judging panel for the ShelfLife Grocery Management Awards, outlines the multitude of benefits to be gained from entering staff members into this annual competition. As always, our category features provide an in-depth look at the brands and innovations generating sales in-store, with this month’s issue focusing on the Irish whiskey, sugar confectionery, ice cream and sales, marketing and distribution sectors. In our May issue we have special reports on Summer drinks (beers, wines, ciders & spirits), soft drinks, sustainable packaging, BBQ, and a special look at the best PR and marketing agencies for the FMCG sector. To get involved please get in touch. #irishwhiskey #FMCG #retail #grocery #convenience #supermarket #forecourt #offlicence #offtrade CSNA (Convenience Stores and Newsagents Association) NOffLA #beers #wine #cider #craft #spirits #softdrinks #packaging #sustainability #bbq #pr #publicrelations #marketing #brands #retailers #confectionery #icecream #sales #distribution #stores Read more: https://lnkd.in/evC_nfP3

Simple........Taste is What it is All About At SZZL, we believe that modern health drinks are overly complicated. That's why we bring you back to the simple times with our classic beverages that capture the essence of your favorites. Plus, with just 6g of sugar per can, real ingredients, and no alternative sweeteners, you can enjoy the taste you love without any guilt. Our 3 SKU's offer great taste, quality, and price, making it perfect for any distributor. Try SZZL today and taste the difference for yourself. #szzl #cascadia #grocery #groceryshopping #grocerystores #groceryretail #groceryindustry #soda #drinks #beverages #softdrinks #coldbeverages #RTD #wegmans #ahold #wakefern #amazon #bigy #distributorswanted #distributors #distributorship #flavor #flavors #pop #retail #Cstore #buyer #beveragebuyer #snacks #foodservice #hotels #softdrink #sales #retail

Just released: InMarket’s Q1 2024 Coffee & Snack Shops Fidelity Index looks at the quarterly productivity of chains like Dunkin', Starbucks, and Cinnabon. Download now to uncover what factors led to their success and unlock powerful recommendations designed to help increase visitation and loyalty. https://bit.ly/3VaYKNs #marketing #advertising #dining #q12024 #coffeeandsnackshops #insights

Aldi Squeeze-Worthy Beverage Billboard Enlivens The Wall.… @FixturesCloseUp #FixturesCloseUp #StoreFixtures #RetailFixtures #StoreDisplays #RetailMerchandising #RetailOutfitting #Shopfitting #StoreSupplies #VisualMerchandising #PointOfPurchase #PointOfPurchaseDisplay @AldiUSA #AldiUSA #Map #Beverage 

A quickie for you on great cat man in liquor… (Cos it’s the backbone of smart retailing…) (And cos Shopper Intelligence ANZ is a proud sponsor of The Drinks Association Category Management award again this year…😊) Category management isn't just the cherry you put on top of the cake to make it look pretty ; it’s the flour you use to make it in the first place… It means putting the right product, in the right place, at the right time, for the right customer. Done well, it improves shopper satisfaction, and supports profitability. So here, for your intellectual stimulation , are the top five liquor categories by overall shopper satisfaction according to >20k off-prem shoppers 1️⃣ RTD Scotch 2️⃣ Flavoured Cider 3️⃣ RTD Gin 4️⃣ Rose 5️⃣ Contemporary Beer Head to your nearest liquor store, check this lot out, see what they’re doing, see if it’s something shoppers in your category want too… (or just ask us and we’ll tell you…) Follow for more insight and foresight to propel your cat strategy to the top. #shoppers #catman #liquor #success

Keeping displays full makes a difference, a well-stocked fixture will yield increase UPT as well as sales. Plus, they look so pretty, don’t they? #candy #confectionery #innovation #sweets #gourmet #food #sales #salesteam #creativity #motivation #advertisingandmarketing #management #displays #fixtures #Lollipops #visualmerchandising