Kim Culmone’s Post

Barbie Beyond Dolls and Dreams ( the Art of Modernizing a Timeless Brand) Remember the live-action Barbie movie where the doll herself stepped out of the plastic world? That wasn't just a plot point, it's a metaphor for Barbie's journey from doll to cultural icon. Today, Barbie transcends the toy aisle to represent empowerment and inclusivity, resonating with fans worldwide. Through strategic reinvention, Barbie has shattered traditional beauty standards, embracing diversity in its dolls and narratives. This commitment to reflecting the real world extends to the silver screen. Barbie movies, like the recent live-action hit, have become platforms for powerful stories, promoting friendship, courage, and self-discovery. This is why Barbie is becoming a timeless brand: by embracing the demands of customers of every age, Barbie proves that even icons can evolve, remaining relevant and inspiring future generations! #Barbie #Barbiebranding #Brandidentity #Inclusivebranding #Branding 

Aria Sunglasses: Form typically follows function, but sometimes looking good is just as important. Introducing the Bobster Aria sunglasses – designed to enhance your style while offering top-notch eye protection. Whether you’re basking in the sun on Pacific Beach or hitting the slopes in British Columbia, these sunglasses have you covered with 100% UV protection. https://lnkd.in/gDMv9mxp

The Barbie Boost: Mattel Has Sold a Lot of Dolls This Year. Following one of the most successful movie marketing campaigns in recent memory — complete with pink Airbnbs, partnerships, billboards and a release that took on a life of its own alongside Oppenheimer — #Barbie has cemented itself as the biggest movie of the year. And, #Mattel, the toymaker behind the original Barbie doll, is benefiting doubly from it.

On Wednesday, the company reported a 16% YoY increase in gross billings in Barbie toys for its third quarter, propelling the company's #doll category to an impressive 27% growth and boosting overall sales by 9% YoY to $1.9B.

The hit movie, directed by Greta Gerwig, raked in more than $1.4B at the global box office, becoming the highest-grossing #movie of the year — edging out another fictional character, Super Mario, for the top spot.

The success of the doll-to-blockbuster crossover has given Mattel renewed momentum — the key challenge is, of course, how to maintain it. The company’s plan? More of the same, with movies in the works that feature the toymaker's other beloved brands including #Barney, Hot Wheels, and Polly Pocket. [email protected] 818-914-9271 #tradecreditinsurance

Tini Lux x Darkroom In its fourth year, Tini Lux, known for its skin-friendly jewelry, faced the challenge of stagnant ad performance amidst rising platform costs. Seeking a breakthrough, they turned to Darkroom. The partnership resulted in: • 56% increase in ad revenue, maintaining cost efficiency • 30% reduction in CPA year-over-year • 25% uplift in landing page conversions And more. Discover the strategy behind the success → https://lnkd.in/evsqsy-N

New Post: Diddy’s Sean John Frames Pulled From America’s Best Contacts and Eyeglasses - https://lnkd.in/gGttAEC2 - Diddy's wallet's about to take a hit ... 'cause his famed Sean John frames are out at a huge eyewear retailer while his legal troubles mount. America's Best Contacts & Eyeglasses has halted sales of Diddy's company's frames, TMZ has learned ...… - #news #business #world -------------------------------------------------- Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR -------------------------------------------------- or download at SourceForge - https://lnkd.in/gNqB7dnp

Pantone colour of the year is always an exciting announcement! Here is the link "to learn more about the new leading colour and how it will translate into fashion, beauty, home interiors, and the world of design. Plus get an inside glimpse into the decision-making process that goes into selecting the Pantone Color of the Year." #connectingtheworldwithcolour #pantone #colour

P O T A - T O E Oh my word. No words actually. A Crocs and Pringles collaboration. A Crocs with a pocket. A pocket that perfectly fits Pringles I mean we all love a snack. And the snack to be accessible. Creating a specific shoe. That has a specific snack holder. Which sits on your ankle. Is this practical? Needed? Don’t we have more pressing challenges? I am a designer myself. I love a fun idea. This hype though? What’s your thought on it? Crocs Pringles HYPEBEAST #hypeculture #shoedesign #productdesign

Thanks, Chuck. No, seriously. Building Rosebloom Headwear has been a process. Finding partners who can tolerate me and all my neurodivergence is hard enough. But finding partners who actually enjoy working with me AND get Rosebloom all the way down to the core, who believe in what I am trying to accomplish - Representation Through Headwear? Ooof. Tall task. Charlie Martin has been on board since about 3 minutes in. They GET IT. And they get me. Charlie is the mastermind behind Thanks Chuck - Wicked Good Design. But don't be fooled. If you have seen anything I've sent out so far, they are just placeholders until Charlie finishes their masterpieces that will replace my not-so-handiwork. Believe me, you'll know the difference 😂 Check out their website at www.thankschuck.com Hype up your homies. Don't gatekeep the baddies. Let everyone know. #hats #neurodiversity #vendors #design #representationmatters

✨ Keep Your White Crocs Spotless at Home! ✨ Wondering how to restore your white Crocs to their original brilliance? Watch our step-by-step video guide on how to clean your white Crocs at home easily and effectively. Say goodbye to stains and hello to fresh, clean Crocs! 🔍 Hit play and discover the best tips and tricks for sparkling white Crocs. #HowToCleanCrocs #WhiteCrocsCare #HomeCleaningTips #FreshAndClean #HowTo #StepByStepGuide